Jennifer offered a range of informative facts and figures on online advertising, social media and mobile marketing. If you missed her talk, watch the video above for more insights into online advertising. For more facts and insights from our Heavy Chef events, follow @HeavyChef or search #HeavyChef for tweets.

Last night we hosted our latest Heavy Chef session in Joburg with the head of online at Woolworths, Nikki Cockcroft.

With all the tweets streaming in during the event, it was no surprise to see NokiaRSA and HeavyChef trending on Twitter in South Africa. Congratulations to Nicole Brower and her winning tweet for winning the Nokia E6 smartphone! Also, thank you to everone who attended and shared our event and Nikki’s insights online.

Nikki spoke about how brands should become publishers online and about the various ways companies can (and should) be generating content to remain relevant in a digital environment. She offered 4 practical points brands should apply online:

• Create communities of interest
• Deliver compelling content
• Facilitate community dialogue
• Monetize through advertising/sales

Nikki’s step by step process on how brands can become publishers is useful and truly insightful. Thank you Nikki for sharing your insights with us!

We will be posting Nikki’s presentation  as well so if you’d like more information on Nikki’s talk keep an eye out for the Heavy Chef video and Nikki’s presentation.

Special thanks to our sponsors Deloitte, Nokia and Backsberg!

If you’d like to get notified on future events, become a Heavy Chef and register here.

Also, join the Heavy Chef community on Facebook and Twitter!

Special thanks to our speaker, Nikki Cockcroft who spoke about new media ecosystems and how the customer is the centre of the new eco-system.

A big thanks to our new sponsors andUnion and Liqui Fruit. We were happy to see the Heavy Chef crowd raving about them online. Furthermore, we’d like to thank our wine sponsor, Backsberg, for organising a bottle of bubbly for Nikki at the event.

With the amount of traffic regarding our event on Twitter, we were thrilled to see @HeavyChef trending on Twitter the day before the event and #NokiaRSA once again trending during Nikki’s talk.

Congratulations to Amy Toerien who won the Nokia E7 for the best tweet of the night. Here are only a few of the tweets that came through last night:

@HeavyChef: @nikkicockcroft “what is a publisher?” The definition is changing. Brands are becoming publisher for example @WOOLWORTHS_SA

@Martinslabbert: @andUnion and @heavychef – a match made in a happy place #cheesysmile

@Tyronevh: Multi-platform publishing revenue depends on quality and genre of content, right consumers, over right platform #HeavyChef #nokiarsa

@Ms_Amyt: Love the heart! Digital has made it possible to be in a relationship with whom ever you want. Even if it is a little stalkerish #nokiarsa

For more search #HeavyChef and #NokiaRSA

We’ll be posting Nikki’s presentation first thing next week as well as uploading the video of the event. Also, you can find photos of the event later today on our Heavy Chef Facebook page.

If you missed out on this event, become a Heavy Chef and be the first to receive invites to all our event in Cape Town and Joburg.

With that, we had a record number of tweets for our Joburg event once again with #Nokiarsa trending on Twitter in Jozi.

Congrats to Dale Ferreira (@badtennis_ on Twitter) who won the Nokia E7 for posting the best tweet of the night!

You can see Rich’s presentation here:

Special thanks to our speaker Rich Mulholland! Rich was fantastic, as always! We received very positive feedback after his talk and everyone was full of compliments of the man, no wait, the legend.

Also, huge thanks to all our sponsors, Deloitte for an incredible venue, Channel Mobile and Backsberg for the tastiest wine on earth.

So guys and girls, if you’d like to attend any of our events in Joburg or Cape Town become a member of Heavy Chef and you’ll receive invites to all events. Seats are booked out within 24 hours so hurry to get a seat!

Also, we’ll be giving away a little hamper on our Heavy Chef Facebook fan page this week so remember to ‘like’ our page to enter!

We’ve all heard a lot of stories about mobisites; should you build one? functionality vs simplicty etc. What would be the most important thing to keep in mind when building a mobisite targeted at emerging markets?

In terms of building, the answer is context. There is no silver bullet but if I have to say one thing that matters it is context. Don’t try and sell a high end product to a feature phone market with a cost-heavy mobile website.

Can you name some marketing agencies that you know are doing it right when targeting emerging markets via mobile marketing?

Praekelt is the agency that is getting it right and creating successes. Motribe worked very closely with them on the Guinness Nigeria campaign.

Emerging Markets seem to be a really popular buzz word these days, but where does this leave developed countries? Can you think of some really cool mobile campaigns in the US or Europe?

Nope, I can’t think of any cracking mobile-web focused campaigns in the US or Europe. In fact I can’t really think of any amazing case studies of phenomenal apps either. I know that there are a lot of very high-end fashion brands entering the market of apps right now. I did see this angry birds campaign recently that looked pretty smart.

What phone do you use?

I use a Samsung Nexus S

What’s the biggest mistake you see companies / agencies / marketers making today?

Agencies letting their clients dictate mobile strategy (which usually goes like this: “We want an iPhone and iPad app”).

Thanks a mil for sharing your insights with us Nic and we look forward to seeing you, Vince and Motribe take over the mobile development world!

We had a windy yet incredibly insightful Heavy Chef session in Cape Town last night with Joe Botha from Trustfabric and Tim Shier from Brandseye. Trust and Identity online has become more and more of an issue with social networking, micro blogging and the vast amount of information available on the Internet today.

Joe kicked things off talking about Privacy, Trust and VRM.

Vendor Relationship Management software refers to the opposit of CRM which is the relationship from the consumer to the vendor and creating a feedback cycle conversation.

Moreover, Joe dicussed the effects of the Protection if Personal Information Act and the Consumer Protection Act on your information online as the consumer.

Next up, Tim took the stage explaining social media in sociological terms. Tim explained how in social media you have two sides: the In-group and the Out-group. Brands need to create a strong in-group to protect their reputation through difficult times.

Tim dived into examples of brands over-promising and the not delivering and the implications they face via their fans online. According to Tim the more consumers love your brand, the harder you can fall.

We once again had a record amount of tweets streaming in during the event and #HeavyChef was trending in Cape Town within the first hour of the event. The winning tweet of the evening went to Mark Pretorius who won the Nokia smart phone at the event!

We’d like to thank everyone who attended the event, we really hope you enjoyed it and will come again soon! Also, special thanks go out to our speakers, Tim and Joe, as well as our incredible sponsors Backsberg, Corona, Deloitte, Channel Mobile and NokiaSA!

Also, you can view and tag the photos taken at Heavy Chef this week on our Facebook page.

P.S. Our next Heavy Chef Session will be end of June in Joburg. Register to receive invitations to all events!

According to Nic “The mobile web is a bridge between developed and developing worlds”. He explained his views on where mobile is going for developed and developing countries in his presentation which we’ve posted here (below) for you to view.

Thanks a mil Nic for chatting to us and telling us more about the mobile industry as well as Motribe and the amazing things you guys are up to!