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What’s Trending on Twitter?

Yolandi Janse van Rensburg

Yolandi Janse van Rensburg

Yolandi Janse van Rensburg

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Yolandi is writer of the Heavy Chef Blog. Yolandi is also a copywriter and community manager at web marketing firm, World Wide Creative. You can find Yolandi on Twitter @Yolandi_JvR

  1. What’s Trending on Twitter? Posted in Social Media, Twitter, Concocted by Yolandi Janse van Rensburg November 18, 2010 5 comments

    Today’s trending topics on Twitter would include #PrinceWilliam, #KateMiddleton and many more hot topics that people are talking about around the world. What’s trending on Twitter would change every day and perhaps a few times a day. In other words, trending topics on Twitter are subjects people are talking about. The more popular a subject, the more likely it will be trending. Read Further

  2. Heavy Chef October: Is Blogging Dead? Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg November 4, 2010 3 comments

    Last week, at our October Heavy Chef Session, we had the pleasure of being entertained and educated by presentations master, Rich Mulholland and super-blogger, Seth Rotherham. We posed the question ‘Is Blogging Dead?’ by which Rich and Seth broke it down for us and illustrated very creatively how blogging is not dead; won’t die anytime soon; and who’s asking this question in any way! Read Further

  3. Top 5 things to avoid when engaging with your Online Community Posted in Community Management, Concocted by Yolandi Janse van Rensburg October 20, 2010 6 comments

    We have now discussed how to engage with your community and we looked at a few examples of successful communities. In order to build a successful community, there are a few things you should try to avoid. Here’s a list of the top 5 things to avoid when engaging with your online community: Read Further

  4. Heavy Chef September: It’s about Community! Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg October 7, 2010 1 comment
    Heavy Chef September: It’s about Community!
    We had a rocking session in Joburg last week with Mike Stopforth and Alwyn Venter. Mike and Alwyn came to chat to us about community and managing a community online.
    With the explosion we’ve seen with micro-blogging, social networking and more, we’ve noticed a change in how brands interact and engage with their consumers. This on its own brought up a new set of rules for building and engaging with your community. Everyone is talking about how consumer behaviour has changed and how it’s still changing and evolving. Brands should know by now that they need to pay attention to these changes!
    Now, with the attention economy we are living in, people tend to ask “How do you stand out from the crowd online?” Our speakers, Mike and Alwyn elaborated on this and provided useful tips and guidelines for engaging with your community online.
    We’ll be posting their presentations soon so keep an eye out for them!
    Thanks to everyone who joined us in Joburg last week and special thanks to our sponsors as well!
    Cape Town folk, our next session is taking place end of this month and we’re asking ‘Is Blogging Dead?’ – NOT to be missed!

    We had a rocking session in Joburg last week with Mike Stopforth and Alwyn Venter. Mike and Alwyn came to chat to us about community and managing a community online. Read Further

  5. Engage relentlessly and build a Community online Posted in Community Management, Concocted by Yolandi Janse van Rensburg September 8, 2010 2 comments

    I happened to catch an episode of Gossip Girl the other night and it had me thinking about engagement and building a community online. In this specific episode Gossip Girl was outing everyone’s secrets at once and causing a lot of havoc for the high school teens. What I noticed was that Gossip girl really has her community on the tip of their seats. Read Further

  6. 3 Things Lady Gaga is doing right in Community Management Posted in Community Management, Concocted by Yolandi Janse van Rensburg September 1, 2010 5 comments

    She’s the “Queen of Twitter” according to Famecount and she happens to be the first living person to achieve 10 million fans on Facebook.  Famecount lists Lady Gaga as the most popular online entity worldwide, with more than 16 million Facebook fans and 330,000 YouTube subscribers. She is breaking records on all social media platforms. How does she do it? Read Further

  7. What is Online Community Management? Posted in Community Management, Digital Marketing Basics, Concocted by Yolandi Janse van Rensburg August 24, 2010 3 comments

    Online Community Management is a Mad Hatter’s Tea Party. It’s fun and everyone loves a party. To keep the festivities going everyone has a part to play. Let’s do some role playing!

    Read Further

  8. Heavy Chef August 2010: The Woolies Lovebirds Saga Posted in Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 17, 2010 1 comment

    Last week we had a very interesting Heavy Chef Session with Tim Shier and Paul Galatis on Online Reputation Management and the Woolies Lovebirds story.

    Firstly, thanks to everyone who came and thanks to Deloitte for the spectacular new venue for our Heavy Chef Sessions in Cape Town. Read Further

  9. Online PR – Is it easier than offline PR? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 12, 2010 3 comments

    Public Relations has been considered a powerful tool in promoting a brand and is concerned with maintaining and managing a company or brand’s public image and reputation. It’s a very important aspect of a brand. It helps promote a brand or protect it from damage. This is not a tiny task to take on. It is ongoing and laborious but can be very rewarding. Now, let’s look at two aspects of PR: Online and Offline. Read Further

  10. Does Your Hotel Need Online Reputation Management? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 3, 2010 3 comments

    There are many Online Reputation Management Software and tools to be found on the web. I found one that is quite interesting. How about managing your hotel’s ORM and ensuring guest satisfaction and bookings? Well, Revinate does just that. Read Further

  11. Your Reputation is now on the line! Posted in Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg July 21, 2010 2 comments

    The World Cup is over, the dust has settled and we’re back in full swing here at The Heavy Chef Project. We’ve really brought Online Reputation Management into the limelight these couple of months and we’re doing it again for both our Johannesburg and Cape Town Heavy Chef Sessions. Read Further

  12. Top 5 online reputation disasters of 2010 Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg July 9, 2010 12 comments

    We have had a few big brand blunders this year and most of them you’ll certainly recognise! Some of these brands’ reputations will recover, be forgotten, or never be forgiven. Here are the top 5 Online Reputation Disasters of 2010 so far: Read Further

  13. 5 Twitter Tips for Managing your Online Reputation Posted in Online Reputation Management, Social Media, Twitter, Concocted by Yolandi Janse van Rensburg June 22, 2010

    Twitter is a goldmine for finding conversations and people’s opinions on any subject imaginable. If people are blogging about your brand or taking part in online forums discussing your products; you can bet they are doing the same thing on Twitter. Here are a few tips on how to manage your reputation on Twitter: Read Further

  14. Ten Online Reputation Management Tips BP Can Use Today Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg June 16, 2010

    While everyone’s busy brand-bashing and criticising BP and the whole oil spill situation, blogger Andy Beal, decided to  offer BP some advice on how to manage their online reputation during such a dramatic time for the company. Here are Andy’s 10 Online Reputation Management tips BP can use today: Read Further

  15. Online Reputation Management vs. Brand Awareness Posted in Branding Online, Online Reputation Management, Concocted by Yolandi Janse van Rensburg June 9, 2010

    We have now covered what ORM is, what ORM tools there are and advantages and disadvantages of Online Reputation Management. Now, apart from damage control and monitoring who’s bad-mouthing your brand, you can also engage with online communities to create awareness for your brand. Read Further

  16. Online Reputation Management – Advantages & Disadvantages for your companyhttp://www.heavychef.com/online-reputation-management-advantages-disadvantages-for-your-company/ Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg June 3, 2010

    Have you searched your name, company name or certain keywords relevant to your industry online? What did you find? There are more and more information available about us online then ever before and not all of this information is positive or accurate. That is why it is important to keep an eye on what is being said about your business online. Read Further

  17. How to Manage ORM Simply? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg May 26, 2010 2 comments

    Online Reputation Management is important and much needed to protect your brand. But, how do you manage it simply and efficiently? Read Further

  18. What is ORM? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg May 21, 2010 2 comments

    Imagine you’re a high flying marketing executive at United Airlines. You’ve been at the company for 20 years. You’ve come through most of your career unscathed, with huge advertising budgets annually with which to push out one-way communication to a vast audience all across the North American continent. Life is rosy, until June 2008, when a seemingly innocent and innocuous little home-made video was released to the world…

    Seen over 8 million times on YouTube, this video has been the bane of your life over the past 12 months…

    Read Further

  19. How To Try Augmented Reality For Yourself Posted in Augmented Reality, Concocted by Yolandi Janse van Rensburg April 29, 2010

    Even though Augmented Reality for me is still an idea that will only materialize in the near future, there are some examples of how it could work today. Read Further

  20. What is Augmented Reality? Posted in Augmented Reality, Digital Marketing Basics, Concocted by Yolandi Janse van Rensburg April 20, 2010 4 comments

    Preparation/Context: Imagine what you seen on TV or on your PC can be taken out of the screen and mixed into everyday life in the real world. This is Augmented Reality and it’s a new technology that blurs the barriers between reality and computer-generated enhancements. Read Further

  21. Heavy Chef Jozi: What the hell is “Augmented Reality” anyway? Posted in Augmented Reality, Heavy Chef News, Concocted by Yolandi Janse van Rensburg April 7, 2010

    Imagine being able to view two versions of the world around you. In the first world, things are pretty much as you’ve always known them to be. The birds around you are tweeting; neon billboards are blinking aimlessly. Don your Augmented Reality glasses and an entirely different scenario takes place. Read Further

  22. Heavy Chef Session March 2010: Focusing on Security Posted in Heavy Chef News, Social Media, Concocted by Yolandi Janse van Rensburg March 25, 2010

    Last week Wednesday was our first Heavy Chef event in Cape Town for 2010 and what better way to start off the year than getting Justin Stanford to come and chat to us about Internet Security. Read Further

  23. Heavy Chef March in Cape Town: Focusing on Security Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg March 15, 2010

    Last year we saw an alarming rise in hacking attempts on well known blogs, websites and forums across the interwebs. It’s a scary thing being in our industry when you realise that your hard work can be accessed by some Taiwanese dude sitting in a basement in Taipei. Read Further

  24. A Winning Recipe for A Secure Facebook Profile Posted in Digital Strategy, Social Media, Concocted by Yolandi Janse van Rensburg March 8, 2010

    Facebook is a great way to stay in touch with friends and family but even more, to promote yourself and your business. With all the benefits you get from a social networking site, there are dangers too. That is why it is important to set you privacy setting. You need to protect your contact details, your conversations and anything else that you don’t want to make public to the global web. Here’s a quick 5 step recipe to quickly whip up a more secure Facebook profile: Read Further

  25. How Can You Protect Your Business’ Online Reputation? Posted in Digital Strategy, Online Reputation Management, Concocted by Yolandi Janse van Rensburg March 2, 2010 1 comment

    Online reputation management (ORM) is the analysis of your personal or professional reputation as represented by content across all types of online media channels. Fred Roed at World Wide Creative breaks this down to a more digestible chunk. “Basically, when people online write stuff about you, you should know about it fast enough to be able to respond – especially if it’s negative stuff” Fred says. So, what do you do to improve your business’ ORM? How do you deal with negative discussion or criticism? And, how do you monitor your business’ ORM online? These are a few questions often asked. Here are my answers to all these questions: Read Further