The Johannesburg launch of the new BrandsEye Crowd, shed light on the new ways in which they will now use humans and crowdsourcing in order to improve accuracy and create positive and negative rankings. This is the world’s only crowdsourcing ORM service. For brands, this means higher accuracy about online conversations surrounding your brand.
So how does it work? Anyone can sign up and get paid to sort through mentions, marking them as positive or negative. Each mention is checked by at least two people (to avoid inauthentic participants), and should they agree, it is categorised. However if the two disagree, it is taken to a third party who will make the call. This can be appealed by the opposing party. The end result then determines the credentials of the participants. Credibility varies according to your accuracy (and so does your income), encouraging you to do well and be correct.
Their three main objectives are scalable ORM, accurate insights and better decisions.
The MD of BrandeEye, Tim Shier, stated “The global online reputation management industry has always been plagued with poor data quality. Through the creation of BrandsEye Crowd, we have solved this problem, allowing for the data and insights we gather for clients to be trusted as a far more central component of strategic decision making – throughout businesses.”
“This system is a radical innovation in the online reputation management space. We know of crowdsourced rating in academia, especially economics, but not for commercial brands. We’re very proud of the system, which is already showing incredible accuracy, and we believe can get to between 95-100% perfect with a bit more refinement. In this space accuracy is all-important – accurate data quality gives you quality insights, which helps you make better business decisions.”
Although 100% accuracy seems like a brave statement to make, BrandsEye continues to grow from strength to strength and they have their eye on becoming the best ORM service globally. We wish Tim and the team the best of success.
View the official press release here.
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