With an average of 25 hours a week spent on digital media, it may be time for to Brazil embrace the world of digital content. Sao Paolo hosted the second annual ‘International Digital Book Conference’ this week which attracted over 300 participants from around the country. Edward Nawotka from Publishing Perspectives explained how the Brazilian government will begin purchasing “digital content” in 2014, which called for ‘Brazil’s publishing industry to discuss the opportunities and pitfalls of digital’.
Bob Stein, who is formerly of the ‘Institute for the Future of the Book’ spoke of the potential involved by learning from the mistakes made previously by America, where a safe approach was taken. Brazil has the opportunity to get it polished the first time around and gain from previous research on the digital shift. According to Internet World Stats, 34% of the Brazilian population have current internet access. Although that number may not sound overly grand, Brazil is still ranked the seventh country worldwide for internet usage. This is sure to be enough reason to expand their digital horizons.
Although it seems beneficial and logical for the country to move forward with the information age, the success of a change this big in a third world country can be questionable. It is a costly process and perhaps one that is not as necessary for the majority of Brazilians as primarily assumed. Being many years behind America and other first world countries who are constantly developing and changing, there will more than likely be even more advanced digital options available by their presumed date of 2014.
However, keeping in mind the 2014 Soccer World Cup will be hosted in Brazil, it seems an absolute vital part of moving forward and rising to a level of modernity and efficiency that will serve their country well. eBooks and even study materials for schools can help Brazil to adapt and close the digital divide that affects the countries education levels, accessibility and efficiency in all governmental administration matters. It’s an obvious move that needs to be taken and can only result in positive changes and growth.