carte blanche

Carte Blanche, South Africa’s premier investigative news programme, visited our studio this morning to interview me on the success of the Verity campaign.

Verity and World Wide Creative have been working for three years with the goal of raising enough money to produce her album. The idea was to sell an album that didn’t exist, and, as it turned out, we reached the goal a few months ago. Verity has just completed the production.

We designed her website, e-commerce facility, her CMS, a newsletter system, her blog, logo, flyers and a host of other social media widgets and gadgets to raise publicity for her cause.

Carte Blanche picked up the story through the press, and are now combining her journey with a piece on how the internet is changing the music industry.

The interview was pretty nerve-wracking. Funny how you always figure out what you want to say when it’s too late. The French call this ‘L’esprit D’escalier’ or ‘the spirit of the staircase’.

If you’re in Africa, the piece should air in the next couple of weeks. Our international readers can pick it up on the Carte Blanche website. Check it out and let me know how I done!

[Check out more pics on the WWC Flickr Photostream here]

Read more posts by Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

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