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Heavy Chef News


  1. Emerging Markets More Receptive to Digital Marketing Posted in Branding Online, Digital Strategy, Heavy Chef News, Online Advertising, Concocted by Tatenda Mutsekwa August 15, 2011

    How similar are emerging markets to ‘mature’ markets? Or do they need to be looked at differently? A study was done by Microsoft Advertising, MEC and Mindshare Worldwide looking at the differences in internet behaviour between ‘mature’ markets and emerging markets.

    Read Further

  2. What brands are embracing mobile technology to build their community? Posted in Branding Online, Community Management, Mobile Marketing, Concocted by Jason Bagley January 18, 2011

    Here are 3 brands using mobile to help grow their community and further connect with their customers:

    Guinness VIP

    Guinness have rolled out a mobile social network powered by Motribe for the numerous Guinness drinkers. It’s a platform for consumers to belong to  community where they get information relating to football, make friends, chat and connect. It also offers competitions which users on their VIP network will quality for.

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  3. How ORM can help your Community Management Posted in Branding Online, Community Management, Online Reputation Management, Concocted by Jason Bagley September 14, 2010 10 comments

    Staying ahead of the game when it comes to your online community is sometimes very time consuming. Not only time consuming but with users across the globe in different time zones talking about your brand at all hours of the day, you might struggle to keep up! That’s where keeping track of everything that is being said at all times is crucial to community management. Read Further

  4. Online Reputation Management vs. Brand Awareness Posted in Branding Online, Online Reputation Management, Concocted by Yolandi Janse van Rensburg June 9, 2010 1 comment

    We have now covered what ORM is, what ORM tools there are and advantages and disadvantages of Online Reputation Management. Now, apart from damage control and monitoring who’s bad-mouthing your brand, you can also engage with online communities to create awareness for your brand. Read Further

  5. How can Augmented Reality build your brand? Posted in Augmented Reality, Branding Online, Concocted by Fred Roed May 4, 2010

    On Wednesday 28th April 2010, The Heavy Chef Project hosted a talk by Rich Mulholland on Augmented Reality (for those marketers amongst you with your head in the sand, Augmented Reality is the use of digital media within real life situations). We asked Rich to hold up a magnifying glass to this much vaunted technology and he delivered a scintillating talk. The conclusion Rich made was that, for AR to be truly effective, marketers and businesses must move away from seeing it as a novelty and looking to it as a utility.

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  6. Banner advertising – Why do we ignore most of it? Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Fred Roed November 17, 2009 6 comments

    Admit it: you’ve never really clicked on a banner ad unless it’s got a hot chick on it (if you’re a guy) or if there’s a diamond ring (if you’re a girl) involved. We all suffer from ‘banner blindness’, and the other dozen desperate ads that blink and flutter around the articles we read recede into the background.

    It makes our job very hard as digital marketers. As much as we shout about the ‘brand building’ properties of buying space online, nothing really beats a solid, honest-to-goodness click-through to a client’s website. This is the Holy Grail of online advertising, and it’s worthwhile to examine the top 3 reasons why internet users avoid banners at all costs. Read Further

  7. My formula for creating online community Posted in Branding Online, Digital Strategy, Social Media, Concocted by LouisJvR November 16, 2009 2 comments

    (*reposted from my personal blog http://www.louisjvr.com)

    The term online community is something that’s thrown around a lot these days… and legitimately so.

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  8. Controlling your company’s brand in the world of Social Media Posted in Branding Online, Digital Strategy, Online Reputation Management, Social Media, Concocted by Fred Roed October 18, 2009 5 comments

    Control is an unsettling word in the new parlance. “Give up control, sir!” said Ricardo Semler in his seminal books Maverick and The Seven Day Weekend. “Control has been lost in the digital economy!” shriek breathless ’social media scientists’ on their blogs and twitter streams. “Power to the People; we control the corporate brand now!” scream the new marketers, all of 22 years old, speaking from their accumulative 6 months of experience.

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  9. African Film Gets Global Exposure Online Posted in Branding Online, Online Advertising, Concocted by Yolandi Janse van Rensburg September 29, 2009

    Last week Wednesday, M-Net and Nu Metro celebrated South African film by honouring Dr John Kani and his latest award-winning directorial debut, Nothing But The Truth. This prestigious event also recognized the launch of The African Film Library and its new Video On Demand (VOD) website. World Wide Creative was there to witness this M-Net initiative that features award-winning films, short stories and documentaries from 50 years of African film productions.

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  10. 4 steps to building your company brand using Twitter Posted in Branding Online, Digital Strategy, Social Media, Twitter, Concocted by Fred Roed September 27, 2009

    Twitter is becoming such a huge part of the communications environment (almost 20m Twitter users projected by the end of 2010) that The Heavy Chef Project’s mother company, World Wide Creative, is getting referrals now for a “Twitter strategy”.  This is a big deal, since we’re seeing people use Twitter in ways that even the founders are surprised by. Here are some quick tips for you to get started on building your brand using Twitter:

    Read Further

  11. Golf Case Study: Integrating Twitter & other social media tools with your value offerings Posted in Branding Online, Social Media, Twitter, Concocted by LouisJvR September 26, 2009

    (this is a re-post from my Posterous blog)

    A month or two ago www.pga.com showed the world just how effectively social media can be integrated with your value offerings.
    First some context, at the recent PGA Championship, people were on the edge of their seats as they watched Tiger Woods and Y.E. Yang battle it out for the coveted trophy (surprisingly, Yang won eventually!) – however a huge contingent was following the action online.
    Where PGA.com came to the party, the provided their visitors with:
    Live online video streaming (not just ‘highlight’ clips, LIVE streaming of the entire play-off)
    Shot for shot commentary and related news updates relevant to event
    However where PGA.com really came to the party was giving users the ability to chat live, as event were unfolding, on PGA.com via their favourite social networking tools – Twitter, Facebook and MySpace (MySpace? This still relevant? ;) ).
    So, how it worked, basically you logged in through PGA.com using your preferred social networking profile and then posted your status updates or tweets on an aggregated page. Simple and easy to use (screenshot below).
    From a user’s point of view, you can imagine the appeal – you’re into what’s happening between Tiger and Yang and can now interact with the event in any number of ways – watch on TV, watch online, connect with other fans, share your thoughts with your friends/followers. Just many touch points, all adding to your golfing experience.
    But, the real kick of it, the ROI for PGA.com:
    Online advertising – needless to say, the streaming and live chat platforms had its own sponsors and advertising on its pages
    TV commercials – live streaming didn’t cut commercials, so if you were watching, commercials were no different then watching it on TV
    Database – you had to be part of PGA.com’s community, this provided them with loads of demographical info on its viewers
    Viral – User updates were pollinated across their specific social networking profile i.e. if you tweeted on PGA.com, your Twitter followers was able to see it
    Measurable – what duration a person was logged on to PGA.com, how many updates they posted, how much was viewed, how many clicks etc etc
    In the not too distant future, I imagine PGA.com or any other socially integrated site out there would be able to profile you (based on your social networking information) and then show advertising/promotions that is most suited to your profile.
    For example, in a previous status update you mentioned you and the wife are house hunting and you both are sooo excited. So, you’ve used your social networking profile to login to a specific site and presto!, you see an advertisement: ‘Properties for Sale in (insert your region)”… talk about targeted advertising.
    This is where the world is heading.
    All very exciting and well done to PGA.com for adding to golf fans golfing experience.
    As a side note, getting users to log in to your site via their social networking profiles is a trend that uber-analyst, Jeremiah Owyang, refers to as The Era of Social Colonization – as Jeremiah puts it:
    “Gone are the days of isolated websites – all becoming part of a greater, integrated social web; web technologies will focus on making web users online identities central and portable i.e. visitors to your site will bring their identities with them”
    I did a more detailed write-up of Jeremiah’s analysis on my blog LouisJvR.com if you’re interested > The Future of the Social Web – Take it Seriously
    (thanks to http://socialnomics.net for inspiring this post (here)!)

    A month or two ago www.pga.com showed the world just how effectively social media can be integrated with your value offerings.

    First some context, at the recent PGA Championship, people were on the edge of their seats as they watched Tiger Woods and Y.E. Yang battle it out for the coveted trophy (surprisingly, Yang won eventually!) – however a huge contingent was following the action online. Read Further

  12. Spread The Word With Viral Marketing Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg September 4, 2009 3 comments

    Want to make use of viral marketing as an essential marketing strategy? Well, you can’t. You can create a message and hope it’s good enough to spread. Our CEO at World Wide Creative, Fred Roed wrote a post on how to make a viral video. His answer was simple – you don’t. Fred explains that “there’s no way you can make a viral video. You can only make a video. Your audience will make it viral.
    Read Further

  13. Corporates increase spending in Social Media Posted in Branding Online, Digital Strategy, Social Media, Concocted by Fred Roed September 3, 2009

    US research company, McKinsey released a report today revealing the results of a survey on social media adoption for corporate marketing strategy. It’s well worth a read, with some healthy support coming out in company’s marketing strategies for Web 2.0. adoption in the corporate environment.

    This is one that the strategists and account managers will enjoy, with multiple sound bites to use in their client presentations.

    Read Further

  14. Twitter in South Africa: Investigating the Hype Posted in Branding Online, Digital Strategy, Social Media, Twitter, Concocted by LouisJvR August 19, 2009 3 comments

    The hype is there, no doubt.

    But I think it’s time to put a stake in the ground and do some research into Twitter’s pervasiveness in South Africa… this is what I could find:

    1. According to research company, Sysomos, South African Twitter users make up 0.85% of total Twitter users (that is the 10th largest usership in the world!)
    2. According to Nielsen Wire Twitter receives an estimate 55 million visits per month (7 mil unique visits)

    Based on this, I can make an assumption that SA Twitter users generate 467,500 visits per month (59,500 unique visits).

    Read Further

  15. Facebook And Twitter: Stop Comparing And Spot The Difference Posted in Branding Online, Social Media, Twitter, Concocted by Yolandi Janse van Rensburg August 18, 2009 3 comments

    Have you noticed how many posts have popped up comparing Facebook and Twitter?  One thing I agree with is that they are both social media platforms and that they are both tremendously successful – but that’s it. I find it odd that people would compare features, target audience and value. These aspects could be looked at but one thing that you need to take into consideration is that these two phenomena have different goals and that’s why I say they should not be compared.

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  16. Viral meme for KFC: featuring many, many bones… Posted in Branding Online, Online Advertising, Concocted by Fred Roed July 22, 2009 2 comments

    This has gone viral in seconds.

    Not sure whether it’s intentional, but I’d love to know the official stance from KFC. These pics are being sent via email, with the subject ‘When you’re feeling bored at KFC’ to just about everybody today, and it’s going round the world at a brisk pace. Read Further

  17. Schools Out! How to Brand Online Posted in Branding Online, Digital Strategy, Concocted by Yolandi Janse van Rensburg July 22, 2009
    friends

    friends

    So, it’s your first day at school. You don’t know anyone and nobody knows you. You need to build up your brand and hiding behind the teacher won’t help you. So, you go out to the playground and start chatting to the other kids. You might quickly find a group of friends that match your brand or it might take a bit of time. Don’t go sit in the corner and think nobody likes you. Go out there and make them notice you! Read Further

  18. The best banner advert ever… Posted in Branding Online, Online Advertising, Concocted by Fred Roed June 30, 2009

    Shaun (World Wide Creative’s Lead Programmer) sent this banner advert to me (it’s a banner ad for Pringles). It’s a great example of how to do banner advertising right, and has won some nice awards for its effort. Nice and simple, with a strong idea behind it. No flashy animation, no irritating pop-ups – just an engaging dialogue to get you clicking. Read Further

  19. Why Facebook is an important platform for Brand Building Posted in Branding Online, Concocted by Yolandi Janse van Rensburg June 14, 2009 387 comments

    Facebook

    Facebook has now moved from being not only a social network for personal use but is now considered (more prominently) a platform for business use as well. More and more marketers use Facebook as a key medium for their brands online. Read Further

  20. Yoga Australia logo Posted in Branding Online, Online Advertising, Concocted by Fred Roed June 3, 2009 2 comments

    ozlogo

    Genius.

  21. Journalism Students Reluctant to Blog Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg May 29, 2009 17 comments

    blogging

    As a blogger myself I know the importance of creating an online identity. I started snooping around to see what has been written on blogging and how much people really know about it. It is strange to me that people still define a blog as an online journal or diary, because this definition for me is a bit out dated. Read Further

  22. The Missing Zebra: Swart on Campus Posted in Branding Online, Concocted by Fred Roed March 23, 2009

    If you haven’t seen this yet, check it out. Detective Swart on the University of Cape Town Campus looking for clues to the whereabouts of Perdeberg’s Missing Zebra.

    My money’s on Swart to find the zebra soon. You can tell this guy is switched on. Read Further

  23. Floor Diving Posted in Branding Online, Concocted by Mike Perk March 13, 2009 2 comments

    Here at World Wide Creative we encourage a healthy work-life balance. Being stuck in front of a computer screen all day can be very draining so it is vitally important to be active – even in the workplace. One of our favourite pastimes is Floor Diving Read Further