birdlove
This little guy is a peach, although, if it was me, I would have chosen a better font. Love the icon though. Read Further
Spiderbama
You know you’ve made it when you appear in a Spiderman-comic…
(Courtesy: Breitbart.com)
The story line:
The comic starts with Spider-Man’s alter-ego Peter Parker taking photographs at the inauguration, before spotting two identical Obamas. Parker decides “the future president’s gonna need Spider-Man,” and springs into action, using basketball to determine the real Obama and punching out the impostor. Read Further
Yesterday was an all time high for our little digital marketing agency. We managed to reach the holy grail of naming errors: “What could be the worst mangled version of the company name possible?”
Someone called us ‘World Wide Cremators’ yesterday Read Further
design porn
I’ve added LogoFaves to my reader and can’t help but featuring these little numbers.
Could this be the next Million Dollar Homepage idea – you know, when after the idea hit mainstream, everyone was scratching their head going ‘I wish I’d thought of that!!’
The idea is that Jason, some dude in the States, wears a different shirt each day of the year. He will then blog about, talk about it, link to your website and generally parade himself in the public eye in the name of your brand.
The first day is charged at $1, the last day sold $365. Read Further
Yep, another ‘2009′ post, but this was such a good find I couldn’t resist…
The Top Ten Reasons for Building an Online Community in 2009
(courtesy of Vocici blog) Read Further
Fact is 2009 is going to be a tough year no doubt, with the grim global and local economic outlook taking centre stage.
However, an offset of these circumstances is that 2009 has a couple of things we can look forward to – specifically within the digital environment in South Africa… Read Further
When I studied at the Cape Technikon Design School in the mid 90’s, a superbly talented mate of mine (who went to go onto be an art director at a host of advertising agencies in Cape Town and the UK) revealed that deep down his real passion was to be a movie credit designer. I was stunned, since I never really thought of that as a ‘career’. I’ve always remembered that conversation whenever I see a cool movie intro, and so, it was a fair dose of interest that I viewed Smashing Mag’s latest gallery masterpiece: ‘30 Unforgettable Movie Opening Sequences‘. Read Further
Marketing agencies can be forgiven for feeling a little insecure right now. Across the globe, scores of well-manicured fingernails are being gnawed to the quick. Friday afternoon champagne and sushi parties are being traded in for toasted sarmies; and the lines of coke have made way for lines of worry.
At a time like this, we can take heart from Chuck Norris. “I thought Credit Crunch was a new breakfast cereal,” said Chuck recently. Read Further
suicide
I saw this: ‘19 yr old commits suicide on live TV‘, this morning, and thought ‘Aye Caramba, now it’s gone too far!!’
I know this isn’t the first shocking thing we’ve seen on the net, but it still freaked me out. I don’t know, maybe I’m getting old, but I’m thinking that George Orwell got his date wrong by 2 decades. Read Further
obama
Obama just kicked off the week with two killer pieces of digital marketing news. For those of you with heads in the sand, Barack Obama is leading the most pervasive, penetrative marketing campaign in political campaign history… and he’s centralised his strategy on a community-focused internet approach. Read Further
Hec.
Tic. Read Further
free coffee
Have you heard of Joffrey’s Coffee & Tea Company?
Essentially, a company that sells… coffee..and…tea – you got that right 
?
Well, they launched a brilliant web campaign in the middle of this year to promote their new flavoured coffee range “Jamaican Me Crazy”.
The campaign was based on getting bloggers and techies-alike to ‘beta’-test Joffrey’s new range Read Further
ideate
…IF the authors posting on www.ideate.co.za (about Small Business in SA) DIDN’T participate in the conversations taking place on each of their posts…
Fortunately, the “mild-mannered alter-egos” behind Ideate, Fred (The Heaviest Chef of them all!!), Andrew and Shane, as well as some of their other guest contributors, ARE participating – and this, to me, is the primary reason behind Ideate’s success.
Don’t believe me? Case in point, I randomly went throught 10 posts and this was the level of participation from them… Read Further
heavy chef
I stumbled across this cartoon from Tom Fishburne – “Evolution of Marketing“:
avril
Read this article. It’s a fascinating insight into how Avril Lavigne’s ‘Girlfriend‘ became the number 1 most viewed video in history – beating ‘Evolution of Dance‘ with over 100m views. Read Further
If Seth Godin says we need to remember, REMEMBER… Read Further
brand owned
I’d like to bring your attention to a not-so-unique, not-so-flashy, but well thought out online community. An online community that is championed by a specific brand and that I think has some very interesting lessons for all involved in this space… first, the background:
One of the largest cinema/entertainment companies in Canada, Cineplex, has recently launched its very own – and I quote: “online social networking movie and entertainment community” (jeez, that was a mouth full!) called mycineplex Read Further
Fred strutting his stuff on the Tele… Again! Read Further
mike perk
I’ve been called into several ‘viral video’ brainstorming sessions since Mike and I started World Wide Creative. It’s a big buzz word, now that marketing people have seen examples of tiny budgets converting to huge results.
The truth is, there’s no way you can make a viral video. You can only make a video. Your audience will make it viral. Read Further
Here is last month’s video of Rui Esteves’s talk on Building a Brand in South Africa. Read Further
marlboro
Despite the growing gloom in the industry, advertising still works.
I’ve heard in meetings recently that the time has come to start casting the net out wider and cutting advertising budgets. I think in some cases this is true (and plays nicely into our hands being a web marketing company) but to believe that the advertising industry is dead, as some pundits have called it, is foolish. Read Further
One of World Wide Creative’s success stories, Verity was highlighted on the prime time television programme Carte Blanche this evening. It’s a great example of how a good web marketing strategy with great determination and even greater belief can reap rewards. Read Further
During last night’s Heavy Chef Session, Rui Esteves answered one of the questions about marketing his brands by mentioning their early efforts to start a viral video campaign in 2000. After the Session, I was asked by some of the folk who attended to get hold of the videos.
Rui kindly sent them through to me and I’ve posted them to Play.24.com – check these out… Read Further
