Category Archives: Cookin' Design

Yoga Australia logo

Genius. 

Sheer logo loveliness

This little guy is a peach, although, if it was me, I would have chosen a better font. Love the icon though.

Awesome stuff. Once again, point your browser at Logofave - always good for a little logo porn.

Logo porn

I’ve added LogoFaves to my reader and can’t help but featuring these little numbers. 

 

 

The Cure for Blogger’s Block?

We like this: Plinky,  a new service that he;ps you create inspired content on the web (via ReadWriteWeb)

 

Like it or not. You’re a writer. You’re creating content on a daily basis, updating your Facebook status, commenting on blogs, sending tweets. Social networking requires that level of communication. But as a writer, you’re also a potential victim for writer’s block, a condition that plagues even the most prolific authors.

The next time you find your desire to write lacking, Plinky may be just the inspiration you need.

Nice site design too. Now, if only we can get Mike to use it…

 

Movie Credits

When I studied at the Cape Technikon Design School in the mid 90’s, a superbly talented mate of mine (who went to go onto be an art director at a host of advertising agencies in Cape Town and the UK) revealed that deep down his real passion was to be a movie credit designer. I was stunned, since I never really thought of that as a ‘career’. I’ve always remembered that conversation whenever I see a cool movie intro, and so, it was a fair dose of interest that I viewed Smashing Mag’s latest gallery masterpiece: ‘30 Unforgettable Movie Opening Sequences‘. 

Check out the gallery here.  

At the same time we had the conversation back in the 90’s, the hot film of the moment was Se7en - the creepy 7 sins film with Kevin Spacey and Brad Pitt - and everyone was talking about how cool the opening sequence was:

 

Thanks Vitaly and crew for yet another amazing and painstakingly put-together post.  

A good logo makes our life a lot easier: 10 cool examples

At World WIde Creative, we spend a lot of time trying to understand the brand of each client that we work with. This is a great springboard for creativity, since the brand contains the essential message that needs to be conveyed. At the heart of every brand is its visual identity. From a designer’s perspective, I know that it makes a site design a whole lot easier when the logo is designed well. 

I’ve been asked feedback a few times in the past couple of weeks on logo design, and each time I’ve referred to this website: LogoFaves, a nice simple logo design gallery. 

Check out our sample selection of 10 logos:

 

 

 

 

 

 

 

 

 

Ok, so we threw a bonus one in for good measure. Happy trails for the Season folks. 

What a pleasure to create a website if you’ve got photos like these…

Vitaly and the team from Smashing have put together another top notch gallery of photos: check these out, focusing on Reflective Photography

At World Wide Creative, a sticky point is often how much it costs to get decent images, but when you see a gallery like this one, entitled ‘50 Stunning Examples Of Reflective Photography’, it just nails the argument in favour of hiring a pro.

Think how crappy photos negate the visual impact on your message, and think how much more appealing it could be to your customer when they see photos like these. 

Check out the full gallery here

User centred design must not replace creativity…

…it should enhance it.

There’s been a lot said about ‘user centred design‘ in web marketing circles recently. We talk about things like ‘conversion strategy‘ and ‘navigation strategy‘, phrases which have now become big buzzwords in marketing meetings. There’s no denying that these things are really, really important, but what if they come at a price? What if the the function of a site replaces creativity - instead of laying a platform for it?

This is a critical conversation. A conversation that must not get lost in the details, and one that (interestingly) people get quite heated about. There is a certain doggedness in the approach of some web consultants* that the ‘objective must come first!‘ and that creativity is not actually that important.

The team at World Wide Creative have chosen the stance that creativity and usability live side by side. This can sometimes be a difficult road, but one that we want to become the best in the world at navigating. The reason we pursue this path is that we believe you have to balance both in order to resonate in a cluttered cyberspace.

*Usually consultants who’re not really that creative themselves. :)

Designing icons for web design, and mistakes to avoid

I love designing icons. It’s something that I still do whenever I get a chance. I find it relaxing, as weird as that may seem.

We often use icons for the sites we design at World Wide Creative. In our quest to develop sites that are profitable for our clients, we have seen (and research about the fact) that well-designed icons make difference to usability. Once a user is loyal to a site, and repeatedly visits the site, the icons go a long way into making it a more pleasurable experience.

So I found a post called ‘10 mistakes to avoid in Icon Design’ quite interesting (found via my new favourite resource, Design Float, which I posted about a week ago). Written by Denis Kortunov, it’s a detailed, well constructed breakdown on mistakes to avoid when designing icons.

On that note, one resource that our design team has found particularly useful in sourcing icons is iStockPhoto.com - especially when there’s no time to draw your own.

Design Muti

I’m pretty stoked to have found this: Design Float. It’s a Muti.co.za / Digg style design scrapheap. It’s now top on my Google Reader. Sweeet.

Typography in Web Design

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It’s amazing how much detail goes into a website. Think of the functional components, programming technology, tags, site navigation and the personas. Phew! And that’s before we even touch the content.

Design is the glue that holds everything together. And with so much to think about when you’re a web developer, I’m now going to add another to the list: typography.

When I studied (as a print designer), typography was a huge part of my course. In the Internet Age, it seems to have taken a back seat to structure and image manipulation, even though it’s such an integral part of keeping web layout together. If you take a quick browse through some of your most visited sites, I’ll bet you’ll see a noticable lack of well-weighted typography.

With the aim of keeping typography on the check-list for managers as well as designers, here’s a quick list of points to keep you honest:

1. Typography is about space. Like photography is about manipulating light, typography is about manipulating space. If the space (between lines, between letters) feels right, you’ve done a good job.

2. Sans serif CAN go with serif. The old adage of ‘don’t mix sans and serifs’ is NOT true. You’ve got to do what’s right for the project.

3. Type is meant to be be legible. If a designer says something like ‘it’s not supposed to be read’ or ‘I want the visitor to work for the message’ it means that someone’s chain is being jerked.

That’s all I got for now, but if you’ve got time, check out Smashing Magazine’s gallery of sweet typography acrobatics here.

Vector art

A showcase of amazing talent. Once again a link to the brilliant Smashing Mag.

spidy_r2_c2.jpg

We don’t see enough illustration, or art direction, in mainstream websites.

Hmmm…

Book cover design

In the web design arena, we can sometimes get too restricted by the parameters of our media. I’ve always been a fan of book cover design. It’s something we did back in college, and it was always a fun, and challenging, project. Check out this collection put together by Vitaly and crew at Smashing Magazine.  Great inspiration for web designers, to think a little differently. Below are two of my favourites…

book-covers-17.jpg

book-covers-25.jpg

5 traits of a great web designer

What makes a great designer? I compiled this list after a decade of trying to be one. (This list applies to graphic designers as well as web designers.)

1. Organisation

Designers worth their salt must have their resources close by. This allows the designer to work quickly and efficiently. Not to mention being able to explore a multitude of potential directions for a design in a short amount of time. A few years back World Wide Creative employed a whiz-kid who blew us away with the frantic motion of his Wacom mouse pen. It was amazing to watch him work - but the thing that struck me more than anything was the way he had his vast array of stock libraries, templates, font sets and icons all within close clicking distance. His scanner was ready for action within arm’s reach. He had a template ready for every need: 1000 pixel-wide sites, 4 column layouts, query forms, buttons, icons etc. He even had vector illustrations predrawn for t-shirts, caps, vehicles and billboard in case a concept needed to be taken over to external media.

2. Technical proficiency

designer-leoburnett.jpg

As any designer will know, there’s nothing more frustrating than hitting a hurdle in trying to recreate the picture you have in your mind… and there’s nothing more satisfying when you ‘crack it’. Having in-depth knowledge of all the software you need is unbeatable - and this only comes with experience. The guys in our studio blow me away with the speed at which they solve problems using packages like PhotoShop, Fireworks and Illustrator.

3. A creative eye

designer-jamesvictore.jpg

We’re not talking just about being creative here - that’s the easy part. Most people can come up with great creative ideas. What’s more important, by far, is being discerning enough to look at your random scribblings and decipher what’s good and what’s not. A great designer has the ability to transcend an ordinary design idea into a remarkable one. A great designer will be able to gauge whether two colours work well together; whether an image actually communicates the appropriate message; and whether the final product really matches the requirements of the brief.

4. Conceptual ability

designer-think.jpgPerhaps the most important aspect of a great designer is the ability to come up with cracking concepts. If you look at great designers like David Carson and James Victore, design is not merely something that delivers something that looks sexy. It is something that delivers a message in a mind-numbingly intelligent way. When evaluating a design, ask the questions: ‘Is this impactive? Does this surprise and delight me? Is it memorable?’

5. Attention to detail

I used to work in a studio with a guy who was renowned for seriously pissing people off. He was a great designer… apparently. When I met him, I thought, ‘He’s not such a bad guy!’ It took me a week to want to throw him off a balcony. The reason: he was uncompromising on getting the details right. It took me a long time to appreciate his ‘talent’, because he was just so teeth-grindingly annoying. Now, I look back on the body of work we created at that studio and realise how good he really is… if you can get past wanting to kill him. He proved to me that God really is in the details. Perfection in design often comes at a price (sanity, friends, sleep, etc.) but it can elevate something ordinary to something extraordinary.

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