Heavy Chef Blog » Cookin’ Design

New website design for World Wide Creative

Fred Roed — Tue, 08 Sep 2009 14:49:57 +0000

The Heavy Chef Project, as many of you know, is an initiative by our parent company, World Wide Creative. This forum is an extension of all the stuff we learn working with our clients in Europe and Africa on digital marketing campaigns. So, we’re pretty excited about our new presence that began with the redesign of the Heavy Chef site a few weeks ago, and now continued with the launch of a fresh new look for the WWC site.

There were three reasons for the design:

1. Clean and simple – there was too much content on the previous site, so we’ve tried to focus the new design on work examples and credibility

2. The Heavy Chef Philosophy - obviously, this is an underlining credo to everything that WWC is involved with, so the ingredients are coming through strongly.

3. Brand - the brand message of WWC is “we create digital strategies that make our clients money” so we’ve tried to get that across with the focus on case studies, results and testimonials.

Check out the new site here: www.worldwidecreative.co.za

Initial feedback is strong, and we welcome constructive criticism. Please let us know your thoughts and suggestions for the way forward.

Heavy Chef logo

Fred Roed — Sat, 01 Aug 2009 10:00:30 +0000

This is the official Heavy Chef logo.

Sheer class design: ‘Lochness’ logo.

Fred Roed — Mon, 20 Jul 2009 09:22:38 +0000

lochness-logo

This is just too cool. I saw this on Logo Faves (one of my favourite RSS feeds) and was gobsmacked by how spot on this design is. It’s always the simple stuff that kills. Love your work Mr Designer.

[Original logo link here]

The Apple Website in 1983

Fred Roed — Mon, 20 Jul 2009 09:20:11 +0000

apple

The sales team at World Wide Creative have probably used the Apple website in a few of our client pitches as an inspiration piece for a combination of great design and usability. Nice, squeeky clean and conversion-focused. So, check out this classic piece of reinvention from a guy called Dave Lawrence that’s doing the interweb rounds right about now…

[Via Flickr... and email and Twitter and Digg, etc.]

Yoga Australia logo

Fred Roed — Wed, 03 Jun 2009 07:30:52 +0000

ozlogo

Genius.

Heavy Chef rebranding under way

Fred Roed — Fri, 22 May 2009 08:49:24 +0000

heavy chef

World Wide Creative and it’s subsidiary, The Heavy Chef Project, have been undergoing an intensive rebranding. The long and short of it is that the “revolution” is more of an “evolution”.

The change will be marked, but not radical.

Watch this space, but you’ll be seeing a lot of this guy in future…

Sheer logo loveliness

Fred Roed — Wed, 11 Mar 2009 20:10:54 +0000

birdlove

This little guy is a peach, although, if it was me, I would have chosen a better font. Love the icon though.

Awesome stuff. Once again, point your browser at Logofave – always good for a little logo porn.

Logo porn

Fred Roed — Wed, 28 Jan 2009 09:33:31 +0000

design porn

I’ve added LogoFaves to my reader and can’t help but featuring these little numbers.

The Cure for Blogger’s Block?

Fred Roed — Fri, 23 Jan 2009 11:18:43 +0000

We like this: Plinky, a new service that helps you create inspired content on the web (via ReadWriteWeb)

Like it or not. You’re a writer. You’re creating content on a daily basis, updating your Facebook status, commenting on blogs, sending tweets. Social networking requires that level of communication. But as a writer, you’re also a potential victim for writer’s block, a condition that plagues even the most prolific authors.

The next time you find your desire to write lacking, Plinky may be just the inspiration you need.

plinky

Nice site design too. Now, if only we can get Mike to use it…

Movie Credits

Fred Roed — Mon, 22 Dec 2008 04:30:57 +0000

When I studied at the Cape Technikon Design School in the mid 90’s, a superbly talented mate of mine (who went to go onto be an art director at a host of advertising agencies in Cape Town and the UK) revealed that deep down his real passion was to be a movie credit designer. I was stunned, since I never really thought of that as a ‘career’. I’ve always remembered that conversation whenever I see a cool movie intro, and so, it was a fair dose of interest that I viewed Smashing Mag’s latest gallery masterpiece: ‘30 Unforgettable Movie Opening Sequences‘.

Check out the gallery here.

At the same time we had the conversation back in the 90’s, the hot film of the moment was Se7en – the creepy 7 sins film with Kevin Spacey and Brad Pitt – and everyone was talking about how cool the opening sequence was:

Thanks Vitaly and crew for yet another amazing and painstakingly put-together post.