Skip to content

You're at: Home / Blog / Cookin' Design

Cookin Design


  1. What goes into designing a website? Posted in Cookin' Design, Concocted by Fred Roed September 6, 2007 No comments

    This piechart explains the pain we go through better than any words could. Read Further

  2. 8 Ways to Drive a Graphic Designer Mad Posted in Cookin' Design, Concocted by Mike Perk August 30, 2007 3 comments

    Digital_pen

    A very talented graphic designer friend of mine sent this to me. I think web designers face similar challenges sometimes…

    8 Ways to Drive a Graphic Designer Mad:

    As everyone knows, graphic designers are the reason there are so many wars in this world. They get inside our heads with their subliminal advertising, force us against our will to spend money on the worst pieces of shit, and eventually, drive us to depression and random acts of violence. And of course, most of them are communists.

    So to do my part to save the world from them, i made a list of things you can do when working with a graphic designer, to assure that they have a burn-out and leave this business FOREVER.

    1. Microsoft Office
    When you have to send a graphic designer a document, make sure it’s made with a program from Microsoft Office. PC version if possible. If you have to send pictures, you’ll have more success in driving them mad if, instead of just sending a jpeg or a raw camera file, you embed the pictures inside a Microsoft Office document like Word or Powerpoint.
    Don’t forget to lower the resolution to 72 dpi so that they’ll have to contact you again for a higher quality version. When you send them the "higher" version, make sure the size is at least 50% smaller. And if you’re using email to send the pictures, forget the attatchment once in a while.

    2. Fonts
    If the graphic designer chooses Helvetica for a font, ask for Arial. If he chooses Arial, ask for Comic Sans. If he chooses Comic Sans, he’s already half-insane, so your job’s half done.

    3. More is Better
    Let’s say you want a newsletter designed. Graphic designers will always try to leave white space everywhere. Large margins, the leading and kerning of text, etc. They will tell you that they do this because it’s easier to read, and leads to a more clean, professional look. But do not believe those lies. The reason they do this is to make the document bigger, with more pages, so that it costs you more at the print shop. Why do they do it? Because graphic designers hate you. They also eat babies. Uncooked, raw baby meat.

    So make sure you ask them to put smaller margins and really, really small text. Many different fonts are also suggested (bonus if you ask for Comic Sans, Arial or Sand). Ask for clipart. Ask for many pictures (if you don’t know how to send them, refer to #1). They will try to argument, and defend their choices but don’t worry, in the end the client is always right and they will bow to your many requests.

    4. Logos
    If you have to send a graphic designer a logo for a particular project, let’s say of a sponsor or partner, be sure to have it really really small and in a low-res gif or jpeg format. Again, bonus points if you insert it in a Word document before sending it. Now you might think that would be enough but if you really want to be successful in lowering the mental stability of a graphic designer, do your best to send a version of the logo over a hard to cut-out background. Black or white backgrounds should be avoided, as they are easy to cut-out with the darken or lighten layer style in photoshop. Once the graphic designer is done working on that bitmap logo, tell him you need it to be bigger.

    If you need a custom made logo, make your own sketches on a napkin. Or better yet, make your 9 year old kid draw it. Your sketch shouldn’t take more than 5 minutes to make. You don’t want to make something that’s detailed and easy to understand, because the less the designer understands what you want, the more you can make him change things
    afterwards. Never accept the first logo. Never accept the 9th, make him do many changes, colors, fonts & clip art. Ask him to add a picture in the logo. Bevels. Gradients. Comic Sans. And when he’s at his 10th attempt, tell him that you like the 2nd one the most. I know, it’s mean but remember: graphic designers are the cause of breast cancer among
    middle aged women.

    5. Choosing your words
    When describing what you want in a design, make sure to use terms that don’t really mean anything. Terms like "jazz it up a bit" or "can you make it more webbish?". "I would like the design to be beautiful" or "I prefer nice graphics, graphics that, you know, when you look at them you go: Those are nice graphics." are other options. Don’t feel bad about it, you’ve got the right. In fact, it’s your duty because we all know that on fullmoons, graphic designers shapeshift into werewolves.

    6. Colours
    The best way for you to pick colors (because you don’t want to let the graphic designer choose) is to write random colors on pieces of paper, put them in a hat and choose. The graphic designer will suggest to stay with 2-3 main colors at the most, but no. Choose as many as you like, and make sure to do the hat thing in front of him. While doing it, sing a very annoying song.

    7. Deadlines
    When it’s your turn to approve the design, take your time. There is no rush. Take two days. Take six. Just as long as when the deadline of the project approaches, you get back to the designer with more corrections and changes that he has time to make. After all, graphic designers are responsible for the 911 attacks.

    8. Finish Him
    After you’ve applied this list on your victim, it is part of human nature (although some would argue weather they’re human or not) to get a bit insecure. As he realises that he just can’t satisfy your needs, the graphic designer will most likely abandon all hopes of winning an argument and will just do whatever you tell him to do, without question.
    You want that in purple? Purple it is. Six different fonts? Sure!

    You would think that at this point you have won, but don’t forget the goal of this: he has to quit this business. So be ready for the final blow: When making final decisions on colors, shapes, fonts, etc, tell him that you are disappointed by his lack of initiative. Tell him that after all, he is the designer and that he should be the one to put his expertise and talent at work, not you. That you were expecting more output and advices about design from him.

    Tell him you’ve had enough with his lack of creativity and that you would rather do your own layouts on Publisher instead of paying for his services. And there you go. You should have graphic designer all tucked into a straight jacket in no time!

    [Thanks Tahier]

    - Fred

  3. Usability or Design? Posted in Cookin' Design, Concocted by Mike Perk August 16, 2007 1 comment

    Obviously the answer is a combination of both, and this is a highly fought over and debated topic.

    How can you approach a company with a poorly designed site and tell them they need a new website, when you know they are getting very low bounce rates and they have a very profitable website? This is a lot harder to do than approaching someone who has a beautiful site but is not converting any traffic.

    The Trust factor is an important element of the design. If I come across an old looking website, even if it is very easy to use, I am hesitant to enter my personal details when purchasing.

    Just this week I was browsing the web and came across the Cape Town Lodge Hotel website http://www.capetownlodge.co.za/. Whenever I drive pass this hotel I always think wow, that looks like a trendy vibrant place to stay. So I was very shocked when I saw their website. I expected my impressions of the hotel to be reflected in the look and feel of their website.

    Lodgehomepage

    However, I cannot complain about the usability. On every page the navigation is clear and actionable, and all information that you would require is on the site. The only thing I noticed was once you leave the home page you can not get back there which is a shame as the homepage has all the pictures of the hotel on.

    Lodgepg

    Once again the dilemma has appeared, If this website is profitable for them (because of the usability) why would they want to change the site?

    At World Wide Creative we take the approach of a site storm before any website is designed and built. The whole team comes together and ensures the design will reflect the brand and marketing objectives as well as compliment the usability of the website. I believe we have some of the best website designers and web marketing experts in South Africa and with this combination we do not even have to choose between usability or design? (Shameless self promotion, I know)

    - Nicola

  4. Telephone number on your Website Posted in Cookin' Design, Concocted by Mike Perk August 16, 2007 1 comment

    I always come from the theory that a telephone number should be visible on every page of you website (unless your business strategy doesn’t involve people contacting you:-)

    A web norm is to have the number on the top right hand corner of the site, and it makes me glow whenever I see one there.

    By having a telephone number clearly visible I know without thinking how to make contact. On a website that requires a process (for example an e-commerce purchasing system or online banking process), the telephone number should be visible in case a visitor encounters errors or does not know what to do next. If this occurs on an e-commerce site, the visitor is more than likely not to continue. A telephone number could be the way out.

    The other day I was on one of our banking sites where we process all our Debit Orders each month. After logging in and trying to process the order I came across a problem and I needed to change some settings. I had no idea how to do this, so I searched for contact details, only to find I had to log out to get to the contact page. Once a visitor has logged in all access to contact details are lost. This frustrated me greatly, although banking sites are lucky because it is too much hassle for us to try and change to a new bank.

    -Nicola

  5. Why not to use Flash? Posted in Cookin' Design, Concocted by Mike Perk July 23, 2007 7 comments

    Before I start, I am going to clearly state that in certain circumstances Flash sites can be great, they are often visually amazing and an ease to navigate.

    One major problem with Flash is what do you do when Flash is not installed? You may scoff and say well everyone eventually will have it because when they come across a site that needs Flash they will install it.  Unfortunately I am one of those people that will not install, why should I waste my time? JUST SHOW ME THE SITE.

    This is where my frustrations began:

    Over the weekend I was browsing the search engines  trying to find Wine farms in the Cape to visit. Via Google I was taken to www.spier.co.za and was presented with the following:

    Spier_intro

    I decided I was going to break the deadlock and install the thing how hard could it be? Well lets put it this way my computer is still Flashless. I expected it to be easy, just a push of the click here button a little wait , then the site would appear. Unfortunately you are taken to the Adobe Webpage and from here on I was lost. I consider myself to be quite computer literate, so what on earth will the average web user do?

    I also came across another site www.riverisland.com. on my web travels this week, with the same problem.

    River_intro

    If a non-flash visitor enters one of these sites from a Google search, they are going to click straight back to Google and click on the next Website i.e. your competitor ,who will provide them with what they need. I would love to know the stats on the bounce rates, maybe they can prove me wrong.

    I am sure the actual number of web users with Flash is quite high, so I suppose these sites are willing to loose a small percentage of visitors.

    Whilst Im on my little rant I have 2 more reasons why I personally do not like Flash sites.

    1. When Im in South Africa they can take an eternity to load, as I watch the loader slowly move across the page, I sit anxiously aware that at the same time my bandwidth for the month is slowly being gobbled up.

    2. How many people actually wait for an introduction page to load? I know I go straight to the skip intro button. I always feel my time is being wasted, this also goes for splash pages. I read a great analogy comparing these pages to the 45 minutes of commercials before a cinema movie (and we all now how annoying these are).  It is thought that a user should be able to convert in no more than 5 clicks through your site  – therefore with intro pages and splash pages you have already wasted one of these clicks.

    At World Wide Creative we provide profitable websites, and we often do not recommend Flash for web marketing reasons. This blog post is well worth the read if you are unconvinced
    http://googlewebmastercentral.blogspot.com/2007/07/best-uses-of-flash.html
    This is actually written by Google itself recommending that Flash may not be the best route.

    - Nicola

  6. Freelancer’s worst nightmare Posted in Cookin' Design, Concocted by Mike Perk July 3, 2007 No comments

    Paul points me to this website, with which he felt a certain kinship. World Wide Creative regularly uses freelancers to assist in projects (Paul used to be one before we employed him), and I laughed when I read this. It could have been me talking…

    Ff6_revisions

    Click here to see more of these.

    - Fred

  7. Why is Browser Compatibility and Standards Compliancy important? Posted in Cookin' Design, Concocted by Mike Perk June 19, 2007 2 comments

    Recently, weve had a few issues with Browser Compatibility (when a website is not consistent on different browsers). Its been a trying time for us.

    One of World Wide Creative’s stated aims this year was to get better at creating standards compliant websites. Why? I hear you ask. Whats the point in doing something nobody really cares about outside of the techie community?

    The problem with trying to create these sites, employing fancy techniques like tableless CSS, is that browsers interpret them differently. Its hard to get it right first time everytime, so often we have to spend a few days fixing glitches once the site is live on our server.

    Im a salesman, and part of my job at World Wide Creative is to present the final site designs once they are up and live. I can say without prejudice that there are few things worse than presenting a site on a clients PC or Mac, and tadaa the site is all broken up. Considering that they have just paid a whack of money to see their beloved company being launch on a world wide stage, it is not surprising that clients can get annoyed when the final product is not 100% in the first presentation.

    As a vital step in building websites, we check all the sites across all popular browsers to ensure that they look consistent on all of them.

    However, issues arise when I arrive at the clients office we move over to the secretarys desk (because she will be maintaining the site). The secretary is using a 5 year old PC with IE5 on it, and the monitor is set at 800 pixels wide, and the text is enlarged.

    I exaggerate, because the glitches are not as bad as I make them out to be, but I am acutely aware of even the little things (since its my job). For example, Ill be presenting and then all of a sudden the main navigation bar across the page will shift up a notch. A background image will slide down and then I start to sweat bullets. The client hasnt even noticed, but Im sitting there, crazily clicking away at the mouse red-faced and stammering and slurring like a drunk Scandinavian welfare case.

    Im telling you, for me, theres nothing worse.

    So, anyway, tonight, I made myself a cup of tea and started to browse the web. Im looking for the low-down on other peoples experience with browser issues.

    And hey presto! I find out that this is a challenge faced by web designers and developers the world over. There are dozens of sites and blogs, authored both by developers and web-users, which complain about the same issues at World Wide Creative face.

    I even found a couple of large consumer sites that had issues (check out a screenshot of the Sanlam site below, as seen in IE7). Hey, even the really big guys have issues

    Sanlam

    It is with a wry sense of ennui that I also realise that World Wide Creative could solve all this by going back to the old conservative route and creating sites in tables, no Java and no CSS. This will allow for little fancy stuff, but at least we can be sure the site will just work.

    So why is Browser Compatibility and Standards Compliancy important?

    • Standards Compliancy means better search results
    • Table-less CSS when done right means a faster and better experience for the site visitor
    • When the site is built right, problems and errors at a later stage become easier and faster to fix
    • Changes are a cinch, especially when the whole site uses style-sheets.
    • Standards Compliancy is going become a legal requirement in many countries (this means creating sites that cater for people with disabilities).
    • Browser Compatibility means you dont lose potential customers. (Check out this story about Delta.com not working on Macs Safari browser.)

    To conclude: we’re sticking to our guns. We aim to be up there with the best in terms of building sites, and tackling these issues are part of the process. I reckon they’ll probably only get worse as browsers tweak and change their features and functionalities.

    It’s a good thing I love my job.

    - Fred

  8. 25 Reasons You Might Be A Hardcore Graphic/Web Designer Posted in Cookin' Design, Concocted by Mike Perk April 19, 2007 1 comment

    Thanks to Paul, our awesome designer at World Wide Creative, for this list.
    (In no particular order)

    1. You’ve almost rear-ended the car in front of you because you were analyzing a font on a billboard.

    2. You get pissed when a free Photoshop brush you download is less than 1000px in size.

    3. You’d rather study the paisley pattern on your boyfriend/girlfriend’s shirt than listen to what he/she has to say.

    4. You can use keyboard shortcuts at light speed, blindfolded, but you can’t type a paragraph of text without staring at the keyboard.

    5. You’ve had "Software Nightmares," when you’ve been working way too much.

    6. You consider meals interruptions.

    7. You’ve learned your lesson and stopped using the word "final" in any file name when saving.

    8. You clean your keyboard more often than you wash your car.

    9. You’ve intentionally given up trying to explain your projects to non-designers.

    10. You see CMYK and RGB like Neo sees the Matrix.

    11. You’d rather organize your desktop than your sock drawer.

    12. When you heard that Adobe was acquiring Macromedia, you had a Design Orgasm.

    13. When you look at Album art all you see are grunge Photoshop Brushes. (Then you see the album art a couple minutes later)

    14. You’ve Photoshopped out a watermark for a comp or mock-up.

    15. You’ve actually $paid for a font.

    16. You’ve totally slaughtered a great design concept because the client thinks he/she knows best. (everyone thinks they are a designer)

    17. The amount of words you’ve written with a sharpie labeling burned discs total more than the amount of words you’ve read in novels.

    18. You’ve had to explain to a client that a layered file wasn’t part of the deal.

    19. You’ve kept a ragged concert ticket just so you could scan it.

    20. You’ve nicknamed the OSX spinning wheel. (and not affectionately)

    21. You bookmark a resource more often than you have a fun night out on the town.

    22. You’ve intentionally overbid a project because you can sniff out a bad client from a mile away.

    23. You can’t go to a restaurant without secretly critiquing the menu design.

    24. You have an amazingly huge font collection, and an amazingly short temper.

    25. If you had a penny for every mouse click, you would have been a trillionaire 3 years ago.