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Heavy Chef News


  1. Emerging Markets More Receptive to Digital Marketing Posted in Branding Online, Digital Strategy, Heavy Chef News, Online Advertising, Concocted by Tatenda Mutsekwa August 15, 2011

    How similar are emerging markets to ‘mature’ markets? Or do they need to be looked at differently? A study was done by Microsoft Advertising, MEC and Mindshare Worldwide looking at the differences in internet behaviour between ‘mature’ markets and emerging markets.

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  2. Heavy Chef: Tim and Joe talk about Trust and Identity Online Posted in Digital Strategy, Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg June 8, 2011 5 comments
    We had a windy yet incredibly insightful Heavy Chef session at Deloitte in Cape Town last night with Joe Botha from Trustfabric and Tim Shier from Brandseye.
    Trust and Identity online has become more and more of an issue with social networking, micro blogging and the vast amount of information available on the Internet today. Joe kicked things off talking about Privacy, Trust and VRM.
    Vendor Relationship Management software refers to the opposit of CRM which is the relationship from the consumer to the vendor and creating a feedback cycle conversation.
    Moreover, Joe dicussed the effects of the Protection if Personal Information Act and the Consumer Protection Act on your information as the consumer.
    Next up, Tim took the stage explaining the Social Media in sociological terms. Tim explained how in social media you have two sides: the In-group and the Out-group. Brands need to create a strong in-group to protect their reputation through tough times.
    According to Tim the more consumers love your brand, the harder you fall.
    That is great!! RT @TrendsCapeTown: #heavychef is now trending in #CapeTown http://bit.ly/9UvYW3
    Some delicious, innovative and environmentally friendly Tread Lightly wines

    We had a windy yet incredibly insightful Heavy Chef session in Cape Town last night with Joe Botha from Trustfabric and Tim Shier from Brandseye. Trust and Identity online has become more and more of an issue with social networking, micro blogging and the vast amount of information available on the Internet today. Read Further

  3. Exclus1ves.co.za Community Building Campaign – A Case Study Posted in Community Management, Digital Strategy, Heavy Chef News, Social Media, Twitter, Videos, Concocted by Mike Perk February 7, 2011 12 comments

    We’ve had a lot of Heavy Chefers asking us to share what World Wide Creative did for the Exclus1ves FlashMob Firesale campaign. So we’ve put together a video case study highlighting the objectives, the thought process, the execution and most importantly the results! Read Further

  4. The new tools of interacting and building an online community Posted in Community Management, Digital Strategy, Social Media, Videos, Concocted by Mike Perk December 7, 2010

    Digital marketing maven, Walter Pike talks at the November Heavy chef event about how interaction is changing. Walter highlights how traditional brand building theory is changing and how new technology and the dawn of the attention economy means we need to interact in new ways.

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  5. Online Reputation Management – Is it worth it? Posted in Digital Strategy, Online Reputation Management, Videos, Concocted by Mike Perk May 26, 2010 1 comment

    Finally Online Reputation Management is becoming more mainstream for companies as they realise they can no longer ignore what is being said online. The Heavy Chef talks to Jason Bagley from World Wide Creative and Rob Stokes from Quirk eMarketing to fight through the smoke and mirrors and find out if it is really worthwhile. We also discuss the best approach for companies to take and some of the best practices for undertaking ORM. Read Further

  6. A recipe for digital security: How to make your login password secure. Posted in Digital Strategy, Concocted by Ettienne Mostert April 9, 2010 1 comment

    Passwords have become ubiquitous in our digital way of life. Considered by some to be an outdated method of guarding access to our information, money or identity it is still the most widespread. Read Further

  7. A recipe for storing all your passwords securely Posted in Digital Strategy, Social Media, Concocted by Jason Bagley March 25, 2010 3 comments

    Preparation / Context: You have hundreds of passwords for all the different sites you visit and you struggle to remember them all. Either that or you are using the same passwords for both your bank account and some website you once logged into because they offered you discount on an e-book ONLY if you signed up. It’s time to start taking your online passwords a little more seriously. Read Further

  8. A recipe for digital security: cooking up a website security certificate Posted in Digital Strategy, Website Usability, Concocted by Fred Roed March 23, 2010 2 comments

    Preparation / Context: At school I was in the same year as Mark Shuttleworth. To paint a picture here, let me review our joint achievements. Mark led the school as head prefect; I led the detention list as head trouble-maker. While he was smoking Maths on the Eisteddfod leaderboard; I was smoking cigarettes behind the cricket scoreboard. Starting to see a pattern?

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  9. A Winning Recipe for A Secure Facebook Profile Posted in Digital Strategy, Social Media, Concocted by Yolandi Janse van Rensburg March 8, 2010

    Facebook is a great way to stay in touch with friends and family but even more, to promote yourself and your business. With all the benefits you get from a social networking site, there are dangers too. That is why it is important to set you privacy setting. You need to protect your contact details, your conversations and anything else that you don’t want to make public to the global web. Here’s a quick 5 step recipe to quickly whip up a more secure Facebook profile: Read Further

  10. How Can You Protect Your Business’ Online Reputation? Posted in Digital Strategy, Online Reputation Management, Concocted by Yolandi Janse van Rensburg March 2, 2010 1 comment

    Online reputation management (ORM) is the analysis of your personal or professional reputation as represented by content across all types of online media channels. Fred Roed at World Wide Creative breaks this down to a more digestible chunk. “Basically, when people online write stuff about you, you should know about it fast enough to be able to respond – especially if it’s negative stuff” Fred says. So, what do you do to improve your business’ ORM? How do you deal with negative discussion or criticism? And, how do you monitor your business’ ORM online? These are a few questions often asked. Here are my answers to all these questions: Read Further

  11. How do I know if an SEO company is reputable? Posted in Digital Strategy, Search Engine Optimisation, Concocted by Yolandi Janse van Rensburg February 11, 2010 31 comments

    On LinkedIn, the owner at Travel Cruise and Tour, Peter Himmelberger, posed the question: How do I evaluate SEO firms to select a reputable firm? I thought this was a very relevant question since SEO has become such a huge buzzword you just can’t ignore it. Now, it is not difficult to achieve top rank for certain keywords or your company’s name nor is it a sign that the company you hire for SEO is effective. Read Further

  12. Heavy Chef Session Feb 2010: “A Taste of the Digital Future” Posted in Digital Strategy, Heavy Chef News, Concocted by Fred Roed February 3, 2010

    Last night, Louis Janse van Rensburg (World Wide Creative) and Justin Spratt (ISlabs) gave us an insight into the future. It was a scintillating session, with both speakers providing a sense of excitement of what’s around the corner.

    Louis covered the digital consumer, and what we can expect, and Justin tore into the macro-environmental landscape, sharing loads of love for Telkom along the way.

    We gave away some of our new T-shirts at the end, followed by a Q&A session with the audience particularly interested in some of the controversial and contentious future predictions by our favourite (not so skinny) Australian living in SA.

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  13. Heavy Chef Session in Joburg: “A Taste of The Future: What’s Cooking in 2010?” Posted in Digital Strategy, Heavy Chef News, Concocted by Yolandi Janse van Rensburg January 25, 2010

    Oh yes, it’s time for our Heavy Chef Session in Joburg and we’ll be taking a look into the crystal ball of digital marketing and explore what lies ahead. We’ve got two not-to-be-missed speakers who’ll be looking at what’s cooking in 2010.

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  14. Running out of Ideas? Here’s a Marketing Checklist to Help Posted in Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg December 10, 2009 4 comments

    Here are some great marketing Ideas to use as a reference list and read over every now and then. It happens so easily to get stuck on ideas and sometimes you forget the basics that really do work and should be implemented all the time. These ideas can’t be exhausted so check them out and stick them on your wall so you can look at them every now and then when you’re running low on ideas. Read Further

  15. 5 Ways South African Consumers will use the Internet in 2010 Posted in Digital Strategy, Social Media, Concocted by LouisJvR December 4, 2009 5 comments

    It’s that time of the year again where every digital marketing expert/guru/genius/yoda/messiah will shout from the hilltops on what they think the digital marketing trends for 2010 will be.

    (do a search on 2010 digital marketing trends and you’ll get the picture)

    A lot of noise indeed and often lacking context I believe… Read Further

  16. How to Prepare for the Press Posted in Digital Strategy, Online Reputation Management, Concocted by Yolandi Janse van Rensburg December 3, 2009 1 comment

    You’ve got a media interview to prepare for and you don’t want to mess up such a great opportunity to free publicity and getting your message across. Here’s a quick guide on how to prep for handling print, radio and TV interviews. Read Further

  17. Banner advertising – Why do we ignore most of it? Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Fred Roed November 17, 2009 6 comments

    Admit it: you’ve never really clicked on a banner ad unless it’s got a hot chick on it (if you’re a guy) or if there’s a diamond ring (if you’re a girl) involved. We all suffer from ‘banner blindness’, and the other dozen desperate ads that blink and flutter around the articles we read recede into the background.

    It makes our job very hard as digital marketers. As much as we shout about the ‘brand building’ properties of buying space online, nothing really beats a solid, honest-to-goodness click-through to a client’s website. This is the Holy Grail of online advertising, and it’s worthwhile to examine the top 3 reasons why internet users avoid banners at all costs. Read Further

  18. My formula for creating online community Posted in Branding Online, Digital Strategy, Social Media, Concocted by LouisJvR November 16, 2009 4 comments

    (*reposted from my personal blog http://www.louisjvr.com)

    The term online community is something that’s thrown around a lot these days… and legitimately so.

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  19. Using Amazon to direct targeted traffic Posted in Digital Strategy, Heavy Chef News, Online Advertising, Search Engine Optimisation, Videos, Concocted by Mike Perk November 9, 2009 1 comment

    In this video I explain how you can use Amazons reviewing system to direct traffic to your website. Read Further

  20. Controlling your company’s brand in the world of Social Media Posted in Branding Online, Digital Strategy, Online Reputation Management, Social Media, Concocted by Fred Roed October 18, 2009 5 comments

    Control is an unsettling word in the new parlance. “Give up control, sir!” said Ricardo Semler in his seminal books Maverick and The Seven Day Weekend. “Control has been lost in the digital economy!” shriek breathless ’social media scientists’ on their blogs and twitter streams. “Power to the People; we control the corporate brand now!” scream the new marketers, all of 22 years old, speaking from their accumulative 6 months of experience.

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  21. October Heavy Chef Session Jozi: Raising Capital for Digital Start-ups Posted in Digital Strategy, Heavy Chef News, Concocted by Yolandi Janse van Rensburg October 8, 2009 2 comments

    Monday night was our October Heavy Chef Session with the CEO and Founder of Yola.com, Vinny Lingham. This event in Joburg was a repeat of an earlier Session held in Cape Town. Even though Vinny wasn’t feeling a 100% he still indulged us with his fascinating insights on how to raise capital for digital start-ups – Thanks Vinny!

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  22. Top 10 Mistakes to Avoid in your Social Media Strategy Posted in Digital Strategy, Social Media, Concocted by Fred Roed October 8, 2009 15 comments

    1. Generalisation
    Number one on the list, and possibly the most pervasive mistake of all. Too many companies out there have pointless blogs, boring Twitter streams or aimless Facebook pages. Try this rather: Have a point, and focus on one thing. For example, presentation and events gurus Missing Link, use their Twitter stream to educate followers on how to make better presentations.

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  23. For great usability, think like a retailer Posted in Digital Strategy, Videos, Website Usability, Concocted by Mike Perk October 6, 2009

    At UCT Graduate School of business’s Nomadic Marketing course , I explain why it is so important to focus on usability. Money is wasted because we don’t think enough about the visitors to our website. Read Further

  24. Use your analytics to create great linkbait Posted in Digital Strategy, Search Engine Optimisation, Videos, Concocted by Mike Perk September 28, 2009 3 comments

    Your analytics data holds a treasure trove of information that can be used to help you decide on great linkbaiting content. Heavy Chef, Mike Perk from World Wide Creative, shows us how.

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  25. 4 steps to building your company brand using Twitter Posted in Branding Online, Digital Strategy, Social Media, Twitter, Concocted by Fred Roed September 27, 2009

    Twitter is becoming such a huge part of the communications environment (almost 20m Twitter users projected by the end of 2010) that The Heavy Chef Project’s mother company, World Wide Creative, is getting referrals now for a “Twitter strategy”.  This is a big deal, since we’re seeing people use Twitter in ways that even the founders are surprised by. Here are some quick tips for you to get started on building your brand using Twitter:

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