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Heavy Chef News


  1. Interview with Nic Haralambous on Mobile in Emerging Markets Posted in Emerging Markets, Heavy Chef News, Mobile Marketing, Top Digital Chefs, Concocted by Yolandi Janse van Rensburg June 14, 2011

    We know how much you enjoyed our Heavy Chef session in Joburg last month with Nic Haralambous and we’ve picked up a lot of chatter online concerning the mobile development industry in Africa. We decided to interview Nic and learn from him once more about the Mobile industry in emerging markets. Read Further

  2. Heavy Chef Jozi: Nic Haralambous and the Marvelous Motribe Posted in Emerging Markets, Heavy Chef News, Mobile Marketing, Concocted by Yolandi Janse van Rensburg May 27, 2011

    Wednesday night we had an incredible Heavy Chef Session at Deloitte Offices in Woodmead. We were very happy to see such a large crowd and especially all the new faces who joined us. Nic Haralambous provided spectacular insights into the world of mobile and the opportunities it offers us regarding emerging markets. Read Further

  3. Economic Development in Africa – Is This “Our” Year? Posted in Emerging Markets, Concocted by Lauren Potgieter May 23, 2011 1 comment

    Recently, South Africa hosted the African leg of the World Economic Forum – a conference that is held in various parts of the globe in order to discuss economic development and the partnerships between countries. In the run up to the event that took place at the beginning of May in Cape Town, the Financial Times looked at the concept of it being “Africa’s Year” in terms of what foreign investment will mean for our continent. Read Further

  4. Emerging Markets are No Longer the Weakest Link Posted in Emerging Markets, Concocted by Lauren Potgieter May 9, 2011

    Emerging markets is a term that is becoming more widely used as we see a shift with developing countries, watching them move into a more powerful position as they grow at a rapid pace, therefore being more desirable to other first world economies. Read Further

  5. 4 Tips On Targeting Emerging Markets And Mobile Communities Posted in Emerging Markets, Mobile Marketing, Concocted by Fred Roed May 5, 2011

    The process of targeting emerging economies is something that my team at World Wide Creative is particularly interested in, with several products in-house that we’re looking beyond the first world to take to market. My knowledge is growing, but I still feel like I have progressed one step in a marathon. When marketing outside of our comfort zone, there is so much to learn that it is a daunting (yet exciting) process. Read Further

  6. Mobile technology that is encouraging change Posted in Emerging Markets, Mobile Marketing, Concocted by Lauren Potgieter April 19, 2011

    In recent articles, we have been looking at the power of mobile technology and how it has been aiding various companies to expand their services and reach out to a customer base that previously, they never would have been able to reach on such a personal level.  We are seeing the use of mobile technology expand from company and brands to organisations, NGO’s, charities and other establishments, all in the name of creating a mobile community that can come together behind a cause.

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  7. Mobile User Experience in Emerging Markets Posted in Emerging Markets, Mobile Marketing, Concocted by Sachin Ranchod March 14, 2011 3 comments

    The reality of the mobile Internet in emerging markets is not one of fancy iPhone apps but rather the basic web on a simple feature phone.  The cellular market in developing countries is dominated by Samsung and Nokia – together they make up over 70% of the handsets in circulation.  The most popular phones accessing the Internet in South Africa? None other than the Samsung SGH E250 and SGH E250i.  Simple phones with GPRS and Edge and a 128 x 160 screen. Read Further

  8. Is Mobile Overhyped in Africa? Posted in Emerging Markets, Mobile Marketing, Concocted by Agnes Sokol January 28, 2011 2 comments

    2010 seems to have been the year of mobile media. At every turn, we were bombarded with statistics on mobile networks, ideas for new mobile campaigns and the overarching message that without incorporating mobile strategy, we were somehow missing out. The craze of mobile media was heard loud and clear but it has lead me to wonder whether it is properly deserved. In Africa, is mobile truly critical or if has it been overhyped as the must-have technology this past year? Read Further

  9. Use of Mobile Technology for Humanitarian Aid Posted in Emerging Markets, Mobile Marketing, Concocted by Agnes Sokol January 10, 2011

    Mobile media technology is increasingly being used in emergency and humanitarian media response programmes.  Mobile communication allows people in disaster-affected areas to access humanitarian aid information and make their voices heard in these crises situations. It also allows aid agencies to provide vital services in an effective manner and to stay connected during disasters. Read Further