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  1. Heavy Chef March in Cape Town: Focusing on Security Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg March 15, 2010 No comments

    Last year we saw an alarming rise in hacking attempts on well known blogs, websites and forums across the interwebs. It’s a scary thing being in our industry when you realise that your hard work can be accessed by some Taiwanese dude sitting in a basement in Taipei. Read Further

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  2. Heavy Chef Session Feb 2010: “A Taste of the Digital Future” Posted in Heavy Chef News, Concocted by Fred Roed February 3, 2010 No comments

    Last night, Louis Janse van Rensburg (World Wide Creative) and Justin Spratt (ISlabs) gave us an insight into the future. It was a scintillating session, with both speakers providing a sense of excitement of what’s around the corner.

    Louis covered the digital consumer, and what we can expect, and Justin tore into the macro-environmental landscape, sharing loads of love for Telkom along the way.

    We gave away some of our new T-shirts at the end, followed by a Q&A session with the audience particularly interested in some of the controversial and contentious future predictions by our favourite (not so skinny) Australian living in SA.

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  3. Heavy Chef Session in Joburg: “A Taste of The Future: What’s Cooking in 2010?” Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg January 25, 2010 No comments

    Oh yes, it’s time for our Heavy Chef Session in Joburg and we’ll be taking a look into the crystal ball of digital marketing and explore what lies ahead. We’ve got two not-to-be-missed speakers who’ll be looking at what’s cooking in 2010.

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  4. October Heavy Chef Session Jozi: Raising Capital for Digital Start-ups Posted in Heavy Chef News, Recipes for Success, Concocted by Yolandi Janse van Rensburg October 8, 2009 2 comments

    Monday night was our October Heavy Chef Session with the CEO and Founder of Yola.com, Vinny Lingham. This event in Joburg was a repeat of an earlier Session held in Cape Town. Even though Vinny wasn’t feeling a 100% he still indulged us with his fascinating insights on how to raise capital for digital start-ups – Thanks Vinny!

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  5. African Film Gets Global Exposure Online Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg September 29, 2009 No comments

    Last week Wednesday, M-Net and Nu Metro celebrated South African film by honouring Dr John Kani and his latest award-winning directorial debut, Nothing But The Truth. This prestigious event also recognized the launch of The African Film Library and its new Video On Demand (VOD) website. World Wide Creative was there to witness this M-Net initiative that features award-winning films, short stories and documentaries from 50 years of African film productions.

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  6. Heavy Chef October (Johannesburg): Raising Capital for New Media Start-ups Posted in Heavy Chef News, Concocted by Fred Roed September 24, 2009 No comments

    October 5th sees a repeat of an earlier Session held in Cape Town featuring Vinny Lingham, CEO and Founder of Yola.com. The Session will be held at Deloitte’s offices in Woodmead, and will be restricted to 50 people. The Session starts at 6 for 6:30pm and will end at 8:30pm.

    As usual the drinks will be provided by Perdeberg, Corona and Carlsberg. We are expecting a full house (there are only a handful of spare seats since the invitation was sent out yesterday), so get in quick if you’re interested in attending. Click here to reserve your place.

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  7. New website design for World Wide Creative Posted in Cookin' Design, Heavy Chef News, Concocted by Fred Roed September 8, 2009 No comments

    The Heavy Chef Project, as many of you know, is an initiative by our parent company, World Wide Creative. This forum is an extension of all the stuff we learn working with our clients in Europe and Africa on digital marketing campaigns. So, we’re pretty excited about our new presence that began with the redesign of the Heavy Chef site a few weeks ago, and now continued with the launch of a fresh new look for the WWC site.

    There were three reasons for the design:

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  8. Review: Heavy Chef Session on Youth Marketing Posted in Heavy Chef News, Videos, Concocted by Yolandi Janse van Rensburg August 31, 2009 No comments

    At the Heavy Chef Session last Wednesday in Jozi we took a peek into the world of Youth Marketing with Andrea Kraushaar from Youth Dynamix and Marc Kornberger from Student Village. With a turn out of more than 50 guests, we sure enjoyed seeing all the new faces including people from Deloitte, Quirk eMarketing, FNB, ABSA and the South African National Blood Service. It was also great seeing some familiar faces like Greg Durst from Horizon Equity. Most of the socializing took place on the Balcony at JWT with its beautiful view over Rivonia and great drinks provided by our sponsors Corona, Carlsberg, Perderberg wine and (our latest edition) Glaceau Vitamin Water. Thanks guys.

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  9. The first Heavy Chef Course ends today Posted in Heavy Chef News, Concocted by Fred Roed August 14, 2009 No comments

    Phew, what a week!

    After months of planning leading to the last three days of exhilarating learning, we’re pretty pleased with the results. After stellar feedback on the various modules, we’re looking at a winner here.

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  10. August 2009 Session: “Youth Marketing – Where Are We and What Has Worked Before” Posted in Heavy Chef News, Concocted by Fred Roed August 13, 2009 No comments

    We’re particularly excited about this month’s Heavy Chef Session focusing on Youth Marketing.

    The youth market has always been a tough nut to crack. Fickle. Trend conscious. Unpredictable. Notoriously outspoken. So, how can we reach ‘em?

    We’ve asked some leaders in the field of Youth Marketing to come and share some insights with us.

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  11. The first Heavy Chef “Creating Profitable Websites” Course starts Posted in Heavy Chef News, Concocted by Fred Roed August 12, 2009 2 comments

    Today is a big day for The Heavy Chef Project in that it marks the first day of the first ever digital marketing course run by the Heavy Chef’s in our digital kitchen. With a small gathering of 10 delegates, we began bright and breezy this morning with an ice-breaker. This entailed Mike giving the course attendants some ingredients (ingredients, heavy chef course… geddit?) that they needed to taste blind-folded and identify.

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  12. Fresh new design for The Heavy Chef Project website Posted in Heavy Chef News, Concocted by Fred Roed July 27, 2009 4 comments

    As most of you know, The Heavy Chef Project has revolved around the monthly sessions we hold. These sessions have gradually picked up steam, with the amount of people registering for our newsletter increasing week on week. All this interest has called for a rethink of our web design, with our creative team working overtime on creating this fresh new look that you see before you. Read Further

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  13. Server Downtime Ramblings Posted in Heavy Chef News, Concocted by Mike Perk July 15, 2009 No comments

    Our servers at Hetzner have gone down, which means I am not getting my usual 40 emails to deal with each hour. It does mean, however, that I will be getting an influx when they get everything up and running again. But for now I may as well use the time to practice my soft hr skills and annoy the team whilst they try and get on with their work. Read Further

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  14. The Heavy Chef “Creating Profitable Websites” Course running in August Posted in Heavy Chef News, Concocted by Fred Roed July 14, 2009 No comments
    heavy chef

    heavy chef

    The World Wide Creative studio is buzzing with a trifecta of announcements. The first, and most significant, being the inaugural Heavy Chef “Creating Profitable Websites” Course running from the 12 – 14 August in Cape Town. We are also finalising a Johannesburg Course, which will be announced in an upcoming Heavy Chef newsletter. Read Further

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  15. New faces, new clients, new taste experiences. Posted in Heavy Chef News, Concocted by Fred Roed July 8, 2009 No comments

    The guys in the studio got a welcome surprise this morning when I came through to the studio to announce the arrival of a new client, The Hall Collection. Debbie Hall, founder of this uber-luxury linen, custom beds and bedding importer, has a skill for baking the most unbelievably tasty cakes.

    Debbie sent a tray of the cakes back with me to feed the masses in the studio, and this was the result on the balcony upstairs… Read Further

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  16. Heavy Chef Session: Advertising agency FoxP2 presents a talk on Creativity And Its Power To Transform Business Posted in Heavy Chef News, Concocted by Fred Roed June 25, 2009 3 comments

    “Why Wookiees Don’t Wear Pants”

    - A Study Of Creativity And Its Power To Transform Business

    In 2005 a new kid arrived on the South African advertising block. Read Further

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  17. Reflecting on work Posted in Heavy Chef News, Concocted by Fred Roed June 1, 2009 3 comments

    This is Rudolf, a junior designer at World Wide Creative.  Read Further

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  18. Welcome Warrendean Posted in Heavy Chef News, Concocted by Fred Roed May 6, 2009 No comments

    Our latest chef in the World Wide Creative kitchen is a long-haired, skinny hooligan called Warrendean. Replacing Rowan Jacklin on maintenance and programming, Warrendean has stepped nimbly into the gaping void left by his predecessor. Read Further

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  19. World Wide Creative cooks up a storm at Capsicum Posted in Heavy Chef News, Concocted by Fred Roed April 20, 2009 No comments

    capsicum

    In the spirit of Heavy Chef, the World Wide Creative team got together on Saturday for a cooking lesson at Capsicum Culinary Studio (a client of World Wide Creative’s). The result: sumptuous food, leisurely eating, great laughs and funny looking marrows.
    Witness a bunch of geeks getting ready for some cooking action. Read Further

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  20. Farewell Rowan Jacklin Posted in Heavy Chef News, Concocted by Fred Roed April 17, 2009 No comments

    Today is a very sad day for World Wide Creative: Rowan Jacklin, our studio manager and Heavy Chef event-organiser, is leaving the building. Rowan, who has been a mainstay in the studio for 14 months, has decided to leave for the green pastures of Mossel Bay to open up a tanning salon for midgets* together with his (soon-to-be) wife. Rowan will be leaving a rich legacy of stories, memories and anecdotes Read Further

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  21. Heavy Chef March Jozi: “The New Tools of PR 2″ Posted in Heavy Chef News, Concocted by Fred Roed March 27, 2009 No comments

    Following the success of the first “Web PR” Session in Feb, the Johannesburg proved to be a fascinating follow up. Glitches notwithstanding, we were enthralled by the presentation by Mel Attree on “Connecting with Online Communities” and the conversation on measurement initiated by Lisa Clark of Sentient. Read Further

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  22. Heavy Chef Feb 2009: The New Tools of PR Posted in Heavy Chef News, Concocted by Fred Roed February 26, 2009 No comments

    Last night saw the first Heavy Chef Session of 2009. We had our biggest attendance yet, with around 80 people crowding into the venue on the third floor of the 24.com building in Green Point. (I know we only allow 50 people, but we’re working on a better system for inviting people). Apologies to the multitudes who were turned away, but we’re going to try and get the video of the proceedings sorted soon.

    Thanks to our three speakers, Bev ‘Feisty’ Merriman, Cath Luckhoff and Kaz Henderson – you guys were great.

    The Session started with Bev giving a brief overview of the new tools and how they work. Cath followed with a fascinating insight into the Rocking the Daisies PR campaign, which is a great example of the ‘new style’. Read Further

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  23. 8 Types of Creative Directors Posted in Heavy Chef News, Concocted by LouisJvR February 5, 2009 1 comment

    Ahhh, I stumbled accross this old strip from branding/comic genius Tom Fishburne and immediately asked myself… where does Fred fit in? Read Further

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  24. WWC’s Managing Director Found !! Posted in Heavy Chef News, Concocted by LouisJvR January 21, 2009 6 comments

    What a day, what a day… first we were on a super high after President Obama’s inauguration and THEN, World Wide Creative’s fearless leader and web marketing mastermind, Mike Perk, was found!!

    After an almost 5 month pledge of silence, Mike shocked the entire WWC team (and apparently Obama himself!) by writing and publishing his first blog post since September 12, 2008 – albeit on our client’s blog www.smallcapital.co.za… check it out… Read Further

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  25. December Heavy Chef Session: What To Expect in 2009 Posted in Heavy Chef News, Concocted by Fred Roed December 12, 2008 No comments

    We had a great time on Wednesday night, at the penultimate Heavy Chef Session for the year, with some great pearls thrown down by Jon Cherry, Simon Leps and Dave Duarte.

    The topic was ‘What to Expect in 2009′ and was followed by some hearty and rigorous cross-questioning by the audience – mostly directed at a game Simon Leps on the mobile front – and then the usual networking afterwards.  Read Further

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