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  1. Online Reputation Management – 10 considerations for business Posted in Heavy Chef News, Online Reputation Management, Videos, Concocted by Mike Perk August 17, 2010 1 comment

    Andy Hadfield (Digital Marketing Consultant) and Craig Rodney (Emerging Media) talk about the 10 considerations all businesses need to think about with regards to Online Reputation Management. Read Further

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  2. Heavy Chef August 2010: The Woolies Lovebirds Saga Posted in Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 17, 2010 1 comment

    Last week we had a very interesting Heavy Chef Session with Tim Shier and Paul Galatis on Online Reputation Management and the Woolies Lovebirds story.

    Firstly, thanks to everyone who came and thanks to Deloitte for the spectacular new venue for our Heavy Chef Sessions in Cape Town. Read Further

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  3. Online Reputation Management Heavy Chef Session with Andy Hadfield and Craig Rodney Posted in Heavy Chef News, Concocted by Fred Roed August 6, 2010 No comments

    On July 28th we had a scintillating Session with the hottest new tag team in Digital Wrestling, Andy Hadfield (Digital Marketing Consultant) from and Craig Rodney (Emerging Media) talking about Online Reputation Management.

    It was wonderful in that the talk was not your usual, agree-with-everyone delivery. Both Andy and Craig were ready and willing to tear down some of the widely held beliefs in the growing field of ORM.

    Check out the slideshow below and look out for the video coming soon on Heavy Chef. And, if you’re in Cape Town on Tuesday, we hope to see you at Part 2 of our events on ORM.

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  4. Your Reputation is now on the line! Posted in Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg July 21, 2010 No comments

    The World Cup is over, the dust has settled and we’re back in full swing here at The Heavy Chef Project. We’ve really brought Online Reputation Management into the limelight these couple of months and we’re doing it again for both our Johannesburg and Cape Town Heavy Chef Sessions. Read Further

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  5. Name our Heavy Chef and win big! Posted in Heavy Chef News, Online Advertising, Concocted by Mike Perk June 23, 2010 3 comments

    We have a great digital marketing hamper to give away to one lucky Heavy Chef Fan. All we need you to do is Like our Facebook Fan Page, come up with a name for our famous Heavy Chef (the one in our logo), and add your suggestion in the comment box on our Facebook post. S/he has always been referred to as “The” Heavy Chef, but we feel so close to him now that we need to give him a name. Read Further

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  6. Snow Angels, Speedos, The Rolling Stones and Online Reputation Management Posted in Heavy Chef News, Online Reputation Management, Concocted by Fred Roed June 3, 2010 No comments

    This was not an easy post for me to write.

    For the past few days I’ve um’d and ah’d, walking holes in our agency floor before typing these words. The topic of this article involves an incriminating video that was taken of me 4 years ago by my business partner, Mike Perk (pictured here with the beautiful ‘tache). Since then, Mike has continually threatened to expose to the general public the shameful behavior that I displayed that fateful evening.

    And so, this article is my get-out clause.

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  7. Heavy Chef April 2010 – Augmented Reality Posted in Augmented Reality, Heavy Chef News, Videos, Concocted by Mike Perk May 13, 2010 No comments

    With so much hype flying around the Augmented Reality space at the moment, it is important to pull away the smoke and mirrors and get to the core truth. Is this really a useful tool or just a flash in the pan creative technology with no real practical application?

    At our Heavy Chef event in Johannesburg this month, Rich Mulholland explored this question, putting himself in the firing line. With objects flying out of his computer, he bought us down to earth and got everyone thinking about how we can push this technology so it becomes more utilitarian.

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  8. Heavy Chef Jozi: What the hell is “Augmented Reality” anyway? Posted in Augmented Reality, Heavy Chef News, Concocted by Yolandi Janse van Rensburg April 7, 2010 No comments

    Imagine being able to view two versions of the world around you. In the first world, things are pretty much as you’ve always known them to be. The birds around you are tweeting; neon billboards are blinking aimlessly. Don your Augmented Reality glasses and an entirely different scenario takes place. Read Further

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  9. Heavy Chef Session March 2010: Focusing on Security Posted in Heavy Chef News, Social Media, Concocted by Yolandi Janse van Rensburg March 25, 2010 No comments

    Last week Wednesday was our first Heavy Chef event in Cape Town for 2010 and what better way to start off the year than getting Justin Stanford to come and chat to us about Internet Security. Read Further

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  10. Heavy Chef March in Cape Town: Focusing on Security Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg March 15, 2010 No comments

    Last year we saw an alarming rise in hacking attempts on well known blogs, websites and forums across the interwebs. It’s a scary thing being in our industry when you realise that your hard work can be accessed by some Taiwanese dude sitting in a basement in Taipei. Read Further

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  11. Heavy Chef Session Feb 2010: “A Taste of the Digital Future” Posted in Digital Strategy, Heavy Chef News, Concocted by Fred Roed February 3, 2010 No comments

    Last night, Louis Janse van Rensburg (World Wide Creative) and Justin Spratt (ISlabs) gave us an insight into the future. It was a scintillating session, with both speakers providing a sense of excitement of what’s around the corner.

    Louis covered the digital consumer, and what we can expect, and Justin tore into the macro-environmental landscape, sharing loads of love for Telkom along the way.

    We gave away some of our new T-shirts at the end, followed by a Q&A session with the audience particularly interested in some of the controversial and contentious future predictions by our favourite (not so skinny) Australian living in SA.

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  12. Heavy Chef Session in Joburg: “A Taste of The Future: What’s Cooking in 2010?” Posted in Digital Strategy, Heavy Chef News, Concocted by Yolandi Janse van Rensburg January 25, 2010 No comments

    Oh yes, it’s time for our Heavy Chef Session in Joburg and we’ll be taking a look into the crystal ball of digital marketing and explore what lies ahead. We’ve got two not-to-be-missed speakers who’ll be looking at what’s cooking in 2010.

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  13. Using Amazon to direct targeted traffic Posted in Digital Strategy, Heavy Chef News, Online Advertising, Search Engine Optimisation, Videos, Concocted by Mike Perk November 9, 2009 No comments

    In this video I explain how you can use Amazons reviewing system to direct traffic to your website. Read Further

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  14. October Heavy Chef Session Jozi: Raising Capital for Digital Start-ups Posted in Digital Strategy, E-commerce, Heavy Chef News, Concocted by Yolandi Janse van Rensburg October 8, 2009 2 comments

    Monday night was our October Heavy Chef Session with the CEO and Founder of Yola.com, Vinny Lingham. This event in Joburg was a repeat of an earlier Session held in Cape Town. Even though Vinny wasn’t feeling a 100% he still indulged us with his fascinating insights on how to raise capital for digital start-ups – Thanks Vinny!

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  15. African Film Gets Global Exposure Online Posted in E-commerce, Heavy Chef News, Online Advertising, Concocted by Yolandi Janse van Rensburg September 29, 2009 No comments

    Last week Wednesday, M-Net and Nu Metro celebrated South African film by honouring Dr John Kani and his latest award-winning directorial debut, Nothing But The Truth. This prestigious event also recognized the launch of The African Film Library and its new Video On Demand (VOD) website. World Wide Creative was there to witness this M-Net initiative that features award-winning films, short stories and documentaries from 50 years of African film productions.

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  16. Heavy Chef October (Johannesburg): Raising Capital for New Media Start-ups Posted in Digital Strategy, Heavy Chef News, Concocted by Fred Roed September 24, 2009 No comments

    October 5th sees a repeat of an earlier Session held in Cape Town featuring Vinny Lingham, CEO and Founder of Yola.com. The Session will be held at Deloitte’s offices in Woodmead, and will be restricted to 50 people. The Session starts at 6 for 6:30pm and will end at 8:30pm.

    As usual the drinks will be provided by Perdeberg, Corona and Carlsberg. We are expecting a full house (there are only a handful of spare seats since the invitation was sent out yesterday), so get in quick if you’re interested in attending. Click here to reserve your place.

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  17. New website design for World Wide Creative Posted in Digital Strategy, Heavy Chef News, Website Design, Website Usability, Concocted by Fred Roed September 8, 2009 No comments

    The Heavy Chef Project, as many of you know, is an initiative by our parent company, World Wide Creative. This forum is an extension of all the stuff we learn working with our clients in Europe and Africa on digital marketing campaigns. So, we’re pretty excited about our new presence that began with the redesign of the Heavy Chef site a few weeks ago, and now continued with the launch of a fresh new look for the WWC site.

    There were three reasons for the design:

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  18. Review: Heavy Chef Session on Youth Marketing Posted in Heavy Chef News, Videos, Concocted by Yolandi Janse van Rensburg August 31, 2009 No comments

    At the Heavy Chef Session last Wednesday in Jozi we took a peek into the world of Youth Marketing with Andrea Kraushaar from Youth Dynamix and Marc Kornberger from Student Village. With a turn out of more than 50 guests, we sure enjoyed seeing all the new faces including people from Deloitte, Quirk eMarketing, FNB, ABSA and the South African National Blood Service. It was also great seeing some familiar faces like Greg Durst from Horizon Equity. Most of the socializing took place on the Balcony at JWT with its beautiful view over Rivonia and great drinks provided by our sponsors Corona, Carlsberg, Perderberg wine and (our latest edition) Glaceau Vitamin Water. Thanks guys.

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  19. The first Heavy Chef Course ends today Posted in Heavy Chef News, Website Design, Website Usability, Concocted by Fred Roed August 14, 2009 No comments

    Phew, what a week!

    After months of planning leading to the last three days of exhilarating learning, we’re pretty pleased with the results. After stellar feedback on the various modules, we’re looking at a winner here.

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  20. August 2009 Session: “Youth Marketing – Where Are We and What Has Worked Before” Posted in Digital Strategy, Heavy Chef News, Concocted by Fred Roed August 13, 2009 No comments

    We’re particularly excited about this month’s Heavy Chef Session focusing on Youth Marketing.

    The youth market has always been a tough nut to crack. Fickle. Trend conscious. Unpredictable. Notoriously outspoken. So, how can we reach ‘em?

    We’ve asked some leaders in the field of Youth Marketing to come and share some insights with us.

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  21. The first Heavy Chef “Creating Profitable Websites” Course starts Posted in Heavy Chef News, Website Design, Website Usability, Concocted by Fred Roed August 12, 2009 2 comments

    Today is a big day for The Heavy Chef Project in that it marks the first day of the first ever digital marketing course run by the Heavy Chef’s in our digital kitchen. With a small gathering of 10 delegates, we began bright and breezy this morning with an ice-breaker. This entailed Mike giving the course attendants some ingredients (ingredients, heavy chef course… geddit?) that they needed to taste blind-folded and identify.

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  23. Fresh new design for The Heavy Chef Project website Posted in Heavy Chef News, Website Design, Website Usability, Concocted by Fred Roed July 27, 2009 4 comments

    As most of you know, The Heavy Chef Project has revolved around the monthly sessions we hold. These sessions have gradually picked up steam, with the amount of people registering for our newsletter increasing week on week. All this interest has called for a rethink of our web design, with our creative team working overtime on creating this fresh new look that you see before you. Read Further

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  24. Server Downtime Ramblings Posted in Heavy Chef News, Concocted by Mike Perk July 15, 2009 No comments

    Our servers at Hetzner have gone down, which means I am not getting my usual 40 emails to deal with each hour. It does mean, however, that I will be getting an influx when they get everything up and running again. But for now I may as well use the time to practice my soft hr skills and annoy the team whilst they try and get on with their work. Read Further

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  25. The Heavy Chef “Creating Profitable Websites” Course running in August Posted in Heavy Chef News, Website Design, Website Usability, Concocted by Fred Roed July 14, 2009 No comments
    heavy chef

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    The World Wide Creative studio is buzzing with a trifecta of announcements. The first, and most significant, being the inaugural Heavy Chef “Creating Profitable Websites” Course running from the 12 – 14 August in Cape Town. We are also finalising a Johannesburg Course, which will be announced in an upcoming Heavy Chef newsletter. Read Further

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