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  1. Social Media… Or Just A New Generation Of Digital Marketing? Posted in Heavy Chef News, Concocted by Wendy Tayler February 16, 2012

    Anders Sorman-Nilsson is a renowned Swedish-Australian author and speaker, as well as the creative director at Thinque – a research company focused on strategic innovation. A reformed lawyer, Anders has a unique perspective that has contributed to companies such as IBM, Delta Airlines, MTV and Apple. His experiences have also made him an active member of TEDglobal. Anders is also the curator of The Social Media and Communications Summit. Heavy Chef was privileged to get some insight from him regarding social media, the digital divide and a phenomenon he refers to as ‘word of mouse’. Read Further

  2. What Publishers Need To Know About Advertising – The Daily Maverick Posted in Heavy Chef News, Concocted by Wendy Tayler February 14, 2012

    Styli Charalambous is the CEO of South African digital news publisher, The Daily Maverick. Known for its witty and sharp take on current affairs, The Daily Maverick was born from the Maverick Magazine. With his extensive knowledge of digital publishing, Styli shares some tips with Heavy Chef as to what publishers need to know about the online news space. Read Further

  3. 22seven’s Entry Into SA’s Financial Arena: The Christo Davel Interview Posted in Heavy Chef News, Concocted by Wendy Tayler February 9, 2012

    Christo Davel is the founder and CEO of new financial management service, 22seven. After launching the pilot test, 22seven is now available to the public for free, while final tweaking is taking place. It will then have a subscription fee of R70 a month. So can it change your financial life?  Heavy Chef chatted to Christo about the challenges they are facing, their strategy and why money management is so important. Read Further

  4. How To Utilise Crowds To Build Your Brand Posted in Heavy Chef News, Concocted by Wendy Tayler February 7, 2012

    Eran Eyal has a strong track record behind his name in the entrepreneurial world. He is the co-founder of Evly, the world’s first crowdsourcing social network; as well as co-founder and CEO of design at Springleap, a crowdsourcing company aimed at empowering designers and making great merchandise. He is also a tech presenter on Cape Talk. Eran recently got the opportunity to share his wisdom at Tedx. Heavy Chef caught up with Eran to chat about crowdsourcing and when it is necessary for a business to change their strategy. Read Further

  5. Social vs Commercial: We Investigate Community Building Strategies Posted in Heavy Chef News, Concocted by Wendy Tayler February 6, 2012

    Richard Millington is the founder and mastermind behind the globally successful online community consultancy, FeverBee. He helps clients understand the best practices for creating thriving online communities and build invaluable communities of their own. The FeverBee blog is ranked in the top 10 UK marketing blogs and is well-known for its influence in helping organizations around the world improve their community efforts. Richard is also the author of Online Community Manifesto, aimed at creating a change in our approach to building communities. He has also worked closely with Seth Godin on various community projects. Read Further

  6. Top Tips On How To Make Your Blog Stand Out Posted in Heavy Chef News, Concocted by Violet Kadzura February 3, 2012

    World Wide Creative is fortunate to have Louis Janse van Rensburg on their team. Manager of the Johannesburg branch, Louis is highly passionate about the entrepreneurial cause. He has been involved with many successful online projects including Virgin Mobile, The Thabo Mbeki Foundation, Honda South Africa and Exclusive Books. Louis has also been involved with numerous bloggers such as Jay Naidoo. Heavy Chef got the chance to hear what he has learnt from working closely with successful bloggers. Read Further

  7. Why You Should Hire Smart – Founder Of Distilled, Will Critchlow, Explains Posted in Heavy Chef News, Concocted by Wendy Tayler February 2, 2012 1 comment

    After graduating from Cambridge University, Will Critchlow founded Distilled in 2005 with business partner, Duncan Morris. Starting out in web development, the focus soon migrated towards SEO and PPC, when Will’s brother, Tom, joined the team. In 2010 they joined forces with SEOmoz to create on of the most successful SEO organisations in the world. Distilled now have offices in London, New York and Seattle offering internet marketing services, especially SEO, to businesses of all sizes, up to Fortune 500 brands. Heavy Chef was fortunate enough to get some insight from Will this week.  Read Further

  8. What’s So Great About Ruby On Rails? We Speak To An Expert Posted in Heavy Chef News, Concocted by Wendy Tayler February 1, 2012

    Heavy Chef got the opportunity to speak with Glenn Roberts, the founder and lead developer of Siyelo. Glenn has 12 years of professional software development experience and has consulted with several leading technology companies such as Accenture, Ericsson, Hutchison ‘3′, and Tele2. His experience is in architecting, developing, and deploying scalable business applications; including revenue-assurance systems, web-applications, and Internet business. Siyelo is an expert web consultancy, specializing in building bespoke web applications and websites. Read Further

  9. MD of Ogilvy Namibia On How Online Marketing Differs In An Emerging Market Posted in Heavy Chef News, Concocted by Jo Barrow January 31, 2012

    Anny Mouton is the MD and the driving force of Ogilvy Namibia. Her career highlights include launching Saatchi Namibia in 1990, founding partner and creative director of Ogilvy Namibia from 1996-1998 and MD of Ogilvy from 1998-2007. She was the co-founder and director of Business School of Excellence and since 2009 Anny is back in the managing director’s seat at Ogilvy. Heavy Chef had the privilege of speaking to her about advertising in emerging countries, and acquired some lessons from her experiences in the advertising industry. Read Further

  10. The Secret To Keeping Your Online Brand Strong Posted in Heavy Chef News, Concocted by Wendy Tayler January 26, 2012

    Giovanni Ghignone is the engaging voice behind the Virgin Active SA brand. With his role as social media manager, he is in charge of interaction between the Virgin Active community, as well as providing clarity, information and monitoring the brand. Gio does this exceptionally well, so Heavy Chef decided to have an in-depth conversation with Gio about being the face behind a brand name, and keeping a brand strong and active. Read Further

  11. How To Grab The Attention Of Generation Y Posted in Heavy Chef News, Concocted by Wendy Tayler January 25, 2012 2 comments

    Mike Saunders is the CEO of DigitLab, a well-known business that focuses on digital strategy, design and development, research and training. Mike also provides training, presentations, consulting, social media, social business and networking, email marketing, and is an avid blogger. Along with his array of offerings, Mike was also voted one of the top 20 people of follow o Twitter in South Africa. Heavy Chef caught p with him to learn about his success and specialty role as a keynote speaker. Read Further

  12. Why Choosing A Single Platform To Market Your Brand Won’t Work – CEO Of Motribe Explains Posted in Heavy Chef News, Concocted by Wendy Tayler January 24, 2012

    Nicholas Haralambous is the CEO and co-founder of Motribe.com, a platform that allows users to manage their own mobile social communities. He started off as a journalist, but quickly moved from print media to the online space. He has worked with the Sunday Times and Financial Mail. Nic is also the head of the mobile division at Mail & Guardian, and the General Manager at Zoopy.com. He also adds product manager of Vodacom SA’s mobile and social networking division to his resumé. With such success, we thought we would chat to Nic about mobile and the various platforms that are necessary to flourish as a brand. Read Further

  13. The Difference Between International And Local Online Marketing – Christine da Silva Posted in Heavy Chef News, Concocted by Wendy Tayler January 23, 2012

    Christine da Silva is the Head of Search for Neo@Ogilvy in South Africa. She has extensive experience in the international markets including the Unites States, Europe, The United Kingdom, and South Africa. She has also been at the head of SEO divisions of three well renowned Search Marketing companies, prior to starting her own consultancy, AlterSage. Christine successfully managed AlterSage for four years before it merged with Ogilvy’s Neo division. She took some time to chat with Heavy Chef and share some important elements concerning international marketing. Read Further

  14. Hong Kong: A Brief Look At Asia’s Most Under-rated Digital Destination Posted in Heavy Chef News, Concocted by Violet Kadzura January 20, 2012

    Erica Ho is a contributor to Time magazine’s technology blog, Techland, and has also lent her writing talent to AOL and Gizmodo. Erica attended the University of  Texas and then  moved to San Fransisco to write for Gizmodo. She has been living in Hong Kong for the past two years, and Heavy Chef got a chance to speak with her about her tech experiences there.  She also shared her views on the Android vs. Iphone debate. Read Further

  15. How To Stand Out – Top Tips From BizCommunity Content Manager Posted in Heavy Chef News, Concocted by Violet Kadzura January 19, 2012

    With consistent and unique content, Bizcommunity manages to stand above other content based websites in the industry. One of the people behind Bizcommunity’s success is Sindy Peters who is the site’s content manager. Sindy and her dynamic team work hard to keep material flowing through to loyal readers. Heavy Chef spoke to Sindy about content management and working at Bizcommunity. Sindy hails from Kwa-zulu Natal and graduated from UCT in 2005 where she majored in English Literature, Language and Media and Writing. Read Further

  16. 24.com Editor, Sam Wilson, On The Art Of Multiple Site Management Posted in Heavy Chef News, Concocted by Wendy Tayler January 18, 2012

    Sam Wilson is the multi-talented editor for three of the 24.com websites – Parent24, Women24 and Food24. Heavy Chef got the chance to talk with Sam about running multiple websites while maintaining their distinctive brands. We also get the scoop on her upcoming position at Woolworths as Digital Editor. Read Further

  17. Online Community Building in 2012 with Dave Duarte Posted in Community Management, Heavy Chef News, Social Media, Videos, Concocted by Mike Perk January 17, 2012 4 comments

    Dave Duarte, a veteran of Heavy Chef Sessions with four sessions under his belt, spoke to us about community building in the last event we held last year. Dave gave us an overview of where we’re at in marketing at the moment, and followed it up with some ‘ninja’ tips for you to use. Don’t miss this – a well worthwhile video. Read Further

  18. Affiliate Marketing: Why You Should Be Using It Posted in Heavy Chef News, Concocted by Wendy Tayler January 16, 2012

    As affiliate marketing becomes an increasingly prevalent method in South Africa and other emerging markets, it is essential to understand this type of relationship and how it may benefit you. Heavy Chef chats to Deborah Whitlock of World Wide Creative, to get to grips with affiliate marketing and the possible challenges that come with it. Read Further

  19. SEO Evangelist, Avinash Kaushik, Discusses The Evolving Consumer Experience Posted in Heavy Chef News, Concocted by Jo Barrow January 13, 2012 2 comments

    Gianluca Fiorelli is an avid SEO blogger and is the author of the popular blog ILoveSEO.net. He recently had the privilege of interviewing Avinash Kaushik – one of the most influential thought leaders on Analytics and celebrated author of ‘Web Analytics: An Hour A Day’ and ‘Analytics 2.0′. Hailed by followers as an idol, a mentor, and even an oracle, his sphere of influence is massive and constantly expanding. He is known for his ability to simplify the complex world of web analytics and make it accessible to all those wanting to include it into their digital marketing strategies. Read Further

  20. How To Run A Multinational Brand Online – Caroline Mytton Posted in Heavy Chef News, Concocted by Wendy Tayler January 12, 2012 5 comments

    Caroline Mytton is the head of Rentokil.com – the world’s largest commercial pest control company. This global brand is present in more than 50 countries, operates in over 28 languages and have been leading experts in their business since the 1920’s. With plenty of experience managing a multinational organisation, Caroline shares some of her valuable knowledge with us at Heavy Chef. Read Further

  21. Heavy Chef: Demystifying Online Advertising Posted in Heavy Chef News, Online Advertising, Videos, Concocted by Yolandi Janse van Rensburg January 11, 2012 1 comment

    Our last Heavy Chef event in Joburg last year presented Jennifer Grace from NATIVE and Styli Charalambous from The Daily Maverick who spoke about demystifying online advertising. Read Further

  22. The Mobile Money Revolution In Africa – CEO Of iVeri Posted in Heavy Chef News, Concocted by Violet Kadzura January 11, 2012 1 comment

    Unlike the rest of the world where internet access is computer based, most people in Africa access the internet on mobile devices, and this allows more mobile opportunities for consumers. One area where growth is predicted is the mobile finance realm. Mobile transactions would simplify the lives of millions of consumers across the African continent. iVeri Payment Technologies is a South African firm that provides mobile transactional technology to merchants and banks across Africa. Mobithinking sat down with iVeri’s CEO Barry Coetzee to get his thoughts on the mobile money revolution and how it will benefit the African continent. Read Further

  23. Technology Innovation Aids Development For UNICEF Posted in Heavy Chef News, Concocted by Wendy Tayler January 10, 2012

    Erica Kochi plays a big role in assisting UNICEF with their use of technology in order improve their charitable efforts. These tasks include the integration of online and offline, and expanding their message reach. Forbes interviewed Erica about her experience with UNICEF and the digital developments that are benefitting this organisation. Read Further

  24. The World Design Capital 2014 Bid – Through The Eyes Of The Designer Posted in Heavy Chef News, Concocted by Jo Barrow January 9, 2012

    Stephanie is a creative strategist at World Wide Creative. With a diverse background in design and brand communications strategy, Stephanie’s approach to new media is holistic. She strives to counteract the the superficiality of the online space and harsh edges of the environment to create real solutions that are more engaging and relevant to the communities of the brands she works for. She was recently behind the social media side of Cape Town’s successful bid to become World Design Capital for 2014. She spoke to Heavy Chef team about design thinking, creative collaboration and designing for a cause. Read Further

  25. Happy Holidays From Heavy Chef Posted in Heavy Chef News, Concocted by Fred Roed December 23, 2011

    It has been an exciting year for the Heavy Chef team! We have hosted a number of successful events throughtout the year, with guests speakers such as Nikki Cockcroft, Rich Mulholland, Nic Haralambous, Styli Charalambous, Jennifer Grace, Alistair King, Rob Stokes and Dave Duarte. Each one of them has enriched our understanding of their respective fields and given us digestable lessons that can be carried forward into the New Year, making us better prepared to take on the digital transitions of 2012. Read Further