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Heavy Chef News


  1. Is Online Shopping Safer Than Using Your Card In A Store? Posted in Heavy Chef News, Concocted by Wendy Tayler January 4, 2013 3 comments

    Online Marketing Manager for Kalahari.com, Jenna Bloch, gives us a summary of the most important shifts that E-commerce made in 2012, and gives us her predictions for 2013. We also find out whether she really believes that shopping online is safer than using your card in a physical store. Read Further

  2. Zando Explain Why The Retargeting Ads Will Continue In 2013 Posted in Heavy Chef News, Concocted by Wendy Tayler January 3, 2013 1 comment

    Following our December event which featured speakers from E-commerce sites, we sat down with Kate Jansen, marketing co-ordinator for Zando, to sum up the two most talked about points at the moment regarding the online clothing and shoe store – the multi-million investment they received and their controversial targeted advertising. Read Further

  3. Heavy Chef December Session Review: Zando, Kalahari And Yuppiechef On E-commerce Posted in Heavy Chef News, Concocted by Wendy Tayler December 18, 2012 4 comments

    Our final Heavy Chef event of 2012 featured three of the most talked about E-commerce sites in South Africa – Zando, Kalahari.com and Yuppiechef. As always, Fred kicked off the evening with the now famous Heavy Chef story, and introduced the speakers for the evening; Kate Jansen, Marketing co-ordinator at Zando, Jenna Bloch, Head of Marketing at Kalahari.com, and Andrew Smith, co-founder and Managing Director of Yuppiechef. Read Further

  4. Why We Need To Get The World Online: Founder Of The Webby Awards Explains Posted in Heavy Chef News, Concocted by Wendy Tayler December 10, 2012 1 comment

    Tiffany Shlain is the founder of The Webby Awards, co-founder of the International Academy of Digital Arts and Sciences and creator of the Let it Ripple: Mobile Films for Global Change short film series. Her films and work have received over 50 awards and her feature documentary entitled “Connected” has been highly praised by The New York Times, among many other publishers. Known for her fascinating TED talks, Tiffany has recently released a TED book entitled, “Brain Power: From Neurons to Networks, from the Let it Ripple: Mobile Films for Global Change series.” She has also been recognized by Newsweek as “one of the woman shaping the 21st century”. Heavy Chef got the chance to chat to Tiffany about her views on how technology is impacting our lives and what the future holds for women in power over the next decade. Read Further

  5. What The Government Needs To Do To Improve Digital in South Africa Posted in Heavy Chef News, Concocted by Wendy Tayler December 4, 2012 2 comments

    Former Head of Development and Systems Integration at Mweb, Roderick Lim Banda is now Chair of ICT Portfolio Committee at Cape Chamber of Commerce and Industry. Roderick has great passion for research collaborations, skills development and business architecture. He believes that software programming is the key to job creations. His TEDx Cape Town presentation was formed around his vision of creating software factories. We ask him about his thoughts on the South African IT sector, and how digital will improve in our country in the next few years. Read Further

  6. Is It Possible To Over Optimize Your Website? Posted in Heavy Chef News, Concocted by Wendy Tayler November 27, 2012

    Creative Director of Closed Loop Marketing, Sandra Niehaus, has a phenomenal record when it comes to conversion optimization projects. She has worked with brands such as Hewlett-Packard, and is also the co-author of the book, ‘Web Design for ROI‘. We ask Sandra about her golden rules for conversions, as well as how it is possible to over-optimize a website. Read Further

  7. Heavy Chef November Session: Mike Sharman And Mike Stopforth On ‘Viral & Social’ Posted in Heavy Chef News, Concocted by Wendy Tayler November 22, 2012 2 comments

    Last night we had a full house in Johannesburg at Deloitte. Mike Sharman took to the floor to introduce a topic he is renowned for – viral. The owner of Retroviral, a digital communications agency, explained how clients commonly ask for campaigns to ‘go viral’. But the truth is there is no way to ensure this happens – viral is indefinite. Read Further

  8. Easy2Map: Winners Of South African Software Competition Share Tips On Product Focus Posted in Heavy Chef News, Concocted by Wendy Tayler November 20, 2012

    We chat to the winners of the Startup Knight Competition, Kishan Kalan and Steven Ellis – the founders of Easy2Map. The competition was run by Byte Orbit and Ching Payments which offered the winners software development to the value of R100 000 and ongoing mentorship. Find out what they would advise for products entering the competition next year, as well as their plans to scale Easy2Map. Read Further

  9. How Anthropology And Technology Can Better Tackle The Mobile Market Together Posted in Heavy Chef News, Concocted by Wendy Tayler November 9, 2012 1 comment

    Ken Banks is the founder of kiwanja.net, an organisation merging technology and anthropology. For the last 20 years, Ken has left his home in the UK to focus on mobile technology projects in Africa that create positive social and environmental change. He has also been acknowledged by National Geographic and BBC as a leader in his field. We speak to Ken about his fascinating inventions which have improved African countries tremendously, and hear about how his path led him to our continent. Read Further

  10. How To Measure Online And Offline Success: SleekGeek SA Shares Insights Posted in Heavy Chef News, Concocted by Wendy Tayler November 5, 2012 1 comment

    Elan Lohmann is the name behind SleekGeek SA – the platform that encourages healthy living and a fitter lifestyle. Elan has plenty of experience in the digital space, having managed News24.com and more recently been the Manager Director of Avusa. Elan has since quit his job to follow his dream full-time – transforming lives through social media – two things he knows best. We talk to him about how digital and healthy living have meshed to make his vision a reality. Read Further

  11. Why The People Make The Brand: Head Of Virgin Brand Explains Posted in Heavy Chef News, Concocted by Wendy Tayler November 1, 2012

    Fiona Ross is part of the Virgin Group Global Brand Team who are responsible for defining the brand purpose, developing innovative new Virgin businesses and expanding the Virgin brand into new markets. She joined the team in 2006 as Head of Brand for South Africa, and also serves on the Virgin Unite Africa Board and is part of the advisory team for the Branson Centre of Entrepreneurship. We chat to her about representing a brand that falls into many industries, dealing with criticism, and we learn of the wise words spoken to her by Sir Richard Branson. Read Further

  12. Why Incubation Labs Are So Important For Start-Ups: Derrick Kotze Of Mlab Explains Posted in Heavy Chef News, Concocted by Wendy Tayler October 30, 2012 13 comments

    Derrick Kotze is the CEO of mLab, an incubation laboratory that offers support to entrepreneurs and start-ups for creating innovative mobile solutions. We talk to Derrick about the incubation process for technology based businesses,  the requirements needed from these entrepreneurs, and we hear about some of the best examples and success stories that have been created through mLab. Read Further

  13. Heavy Chef Session: Graham Warsop On The Importance Of Digital Agencies Winning International Awards Posted in Heavy Chef News, Concocted by Wendy Tayler October 25, 2012

    This month we celebrated another successful Heavy Chef event with the Founder and Creative Director behind The Jupiter Drawing Room – Mr Graham Warsop. The focal point was the importance for digital agencies to win international awards – something Graham knows a lot about, as the winner of 17 Cannes Lions, 27 London International Statues and 70 Medals at the New York Festival. Read Further

  14. Graham Warsop: What Digital Agencies Should Consider Before Entering Work Into Events Posted in Heavy Chef News, Concocted by Wendy Tayler October 23, 2012 1 comment

    Leading up to our event tonight, we chatted to our guest speaker, Graham Warsop, founder of The Jupiter Drawing Room, about what we can expect later this evening. Graham discusses his favourite awards, how awards are measured, and what agencies should consider before entering their work. Read Further

  15. ITWeb Africa Reveals New Payment Methods To Improve Data Revenue In Africa Posted in Heavy Chef News, Concocted by Wendy Tayler October 22, 2012

    Gareth van Zyl is the Editor of ITWeb Africa, a site that provides analysis and insights into the continent’s changing telecoms and technology industry. We get a chance to talk to Gareth about his experience working in digital in Middle Eastern Asia, and we find out his predictions for the South African technology market, which includes new payment methods to help improve the country’s data revenue. Read Further

  16. How To Build An Online Audience: Key Elements Explained By Primedia’s Athar Naser Posted in Heavy Chef News, Concocted by Wendy Tayler October 18, 2012 1 comment

    Head of Juice Content, a division of Primedia Online, is Athar Naser. Juice Content aims to deliver content across digital platforms and create custom written material, as well as strategize and manage social media platforms. We speak to Athar about their content marketing differentiations, building an online audience, and their new involvement with SCNET. Read Further

  17. Why Crowdsourcing May Be Better Than Angel Investment Posted in Heavy Chef News, Concocted by Wendy Tayler October 17, 2012

    Steven Markovitz is one of Africa’s greatest producers of documentaries, short films and festivals. With over 20 years of experience, Steven is the founder of production company, Big World, and is also the producer of the short film, Inja/Dog which received an Oscar nomination in 2003.  Steven’s latest project is Rollaball – a film that focuses on men in Ghana with Polio who play soccer. He recently pitched his project on Kickstarter in the hopes of getting funding to produce the movie. We chat to him about crowdsourcing, funding and why coming from South Africa may be a disadvantage. Read Further

  18. How The Youth Will Drive Technology In 2013 Posted in Heavy Chef News, Concocted by Wendy Tayler October 16, 2012

    Graham Brown is an industry analyst, business author and public speaker based in the UK.  He is also the Director of mobileYouth – a research advisory firm founded in 2001. Their aim is to connect the youth with companies in order to provide helpful customer insight. We spoke to Graham about the great work that mobileYouth is doing and how he thinks the youth will impact technology in the future. Read Further

  19. Silicon Valley Versus Silicon Cape: What Are We Lacking? Posted in Heavy Chef News, Concocted by Wendy Tayler October 15, 2012 3 comments

    South African born Vinny Lingham has an impressive résumé, being the founder and CEO of Yola, co-founder of SiliconCape.com, previously the founder and CEO of the global search marketing firm incuBeta and its subsidiary Clicks2Customers. He is also a board member of ChessCube, SkyRove, and Personera. Vinny was once on the marketing advisory boards for Nasdaq-listed companies ValueClick and Yahoo. Now, his latest venture is Gyft, which he explains to us, as well as talking about the contrasts between Silicon Cape and Silicon Valley. Read Further

  20. The Social Media Landscape Of South Africans [INFOGRAPHIC] Posted in Heavy Chef News, Concocted by Wendy Tayler October 11, 2012 4 comments

    Arthur Goldstuck and his team at World Wide Worx, together with Fuseware, explore the findings of the South African Social Media Landscape for 2012. For more information on these statistics, click here. Read Further

  21. What Are The Real Advantages Of Google+ And Hangouts? Posted in Heavy Chef News, Concocted by Wendy Tayler October 9, 2012

    If you are unsure about the comparisons when it comes to Skype and Google+ Hangouts, look no further. We chat to Brett St Clair, Head of New Products Sub Sahara at Google. With 17 years of experience in mobile media, marketing and advertising all over the world, Brett offers us valuable explanations about the benefits of Google+ and Hangouts. Read Further

  22. South African Startup Competition: Are You A Software Product Startup? Posted in Heavy Chef News, Concocted by Wendy Tayler October 8, 2012 2 comments

    A new opportunity has come along for software product startups, in the form of the Startup Knight Competition. We talk to Amit Ramdath, CEO of Byte Orbit and founder of the event, about what the competition entails, how to enter, and why this competition is a great platform for South African startups. The grand prize will be sponsored by Byte Orbit and will consist of software development to the value of R100 000 and ongoing mentorship. Read Further

  23. How To Maximise The Power Of Word Of Mouth Posted in Heavy Chef News, Concocted by Wendy Tayler October 1, 2012

    We chat to the founder of Wordstart, Mongezi Mtati, about his idea for a community of influencers and networks that connect with brands using the power of word of mouth. He shares his thoughts on startups, funding, brands using influencers, and provides us with some fascinating statistics about trusted sources. We also find out about his experience with The Branson Centre of Entrepreneurship and how it helped his ideas get off the ground. Read Further

  24. Heavy Chef Session: M-commerce With Angus Robinson And Jon Hoehler Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler September 28, 2012

    Last night we celebrated our much anticipated Heavy Chef Session centred around M-commerce. Our expert speakers, Angus Robinson and Jon Hoehler enlightened us on the advancements that mobile shopping has made. Read Further

  25. How To Regain The Attention Of Your Customers Posted in Heavy Chef News, Concocted by Wendy Tayler September 21, 2012

    Bryan and Jeffrey Eisenberg are recognised leaders in the online marketing field, providing their usability and marketing services to over 26 countries around the world. The brothers are also the authors of “Waiting for your Cat to Bark?” – a bestseller as voted by the Wall Street Journal, The New York Times and USA Today. Jeffrey has written for Forbes.com and Bryan has been voted as one of the Top 10 User Experience experts by eConsultancy. We speak to them about usability testing and the biggest concerns faced when conducting A/B testing. Read Further