Category Archives: Heavy Chef / WWC News

Heavy Chef Session May ‘Netrepreneurs: Creating Profitable Businesses Online’

A ‘netrepreneur’ is a special breed of techie, businessman and creative. He (or she) is someone who looks at the digital economy as the Wild West of opportunities, and has ridden out on a horse to find them.

Not afraid of all the change happening around us, these important individuals have embraced the continually evolving new technology and made some seriously successful businesses out of them. People like Mark Shuttleworth, Ronnie Apteker (founder Internet Solutions), Herman Heunis (founder Mxit.co.za) and Fiona Phillips (CEO of CyberCellar.com).

We’re excited to announce that, over the next three months, we’ve organised a handful of these rare and wonderful people to chat to us about businesses they have started, all happening at the monthly Heavy Chef Sessions.

This month, we’re joined by Eric Edelstein and Charl Norman.

Eric Edelstein:

The legendary Eric Edelstein is a veteran in South Africa’s internet sector. He started Clicks2Customers.com, incuBeta.com and TrafficSynergy.com – all three businesses having received major international success.

Not to be slowed down by success, Eric is also busy with several other ventures, including SpringLeap.com.

Eric also invests in various businesses through his private venture capital fund.

Charl Norman:

Charl Norman is the founder of Blue World Communities, which includes some of South Africa’s fastest growing and most interesting social media portals – including BlueWorld.co.za and ZoopedUp.com.

Blue World Communities has been in the news recently since they’ve just been snapped up by Naspers. Charl is 23 years old, and is gaining a steady reputation as an engaging public speaker. Charl has been featured as a guest lecturer on the UCT Graduate School of Business Nomadic Marketing Course; and is also the author of two highly successful blogs, Carblog.co.za (ranked 6th on Amatomu) and Bandwidthblog.com, which was nominated for best Tech blog at the SA Blog Awards.

Eric and Charl will be talking about their journey to succeeding in this brave new world, charting the factors behind their growth, including missteps and tipping points along the way.

Wednesday May 28th at Hatfields in Gardens, Cape Town. Phone Rowan at the World Wide Creative studio on 0861 932226; or email Rowan here.

Seats are limited. The May Heavy Chef Session starts at 5.30pm, and usually lasts around 2 hours with a bit of breeze-shootin’ thrown in at the end.

The cost: Nutting. Mahala. S’free…! Click here for more information on the Sessions.

Play.24.com will be there to film the procedings.

Also, keep your eyes and ears open for announcements on upcoming Sessions in the next 2 months. Great things are afoot.

Cheers for now!

Next Heavy Chef Session: Eric Edelstein and Charl Norman; Play.24.com will film the event

Great news (although a little late!) This month’s Heavy Chef Session has been announced, with eminent speakers Eric Edelstein and Charl Norman to kick off a new series entitled ‘Netrepeneurs’. The brilliant news is that Play.24.com has agreed to sponsor the event with a film crew.

This is particularly exciting because we’ve noticed that a large portion of our audience is outside of South Africa, where most of the Sessions are held. Now, our European and US readers can get in on the action and view some of the highlights of the monthly presentations.

Read more about the event here.

There are still seats available, so email or phone Rowan at the studio at 0861932226. Get in quick, seats are limited.

WordPress Cape Town Event

As you all know by now, I’m the resident WordPress Geek at World Wide Creative. I love the OpenSource platform and love talking about it and making its existence known to all :)

I would like to let all the WordPress lovers out there know about an event happening here in Cape Town, on 28th May ‘08, where like-minded WordPress developers can get a professional glimpse into the wonderful world of WordPress as a Blogging Platform and CMS.

There are going to be a few WP Heavyweights attending and speaking at the event and I recommend it to WordPress lovers and wannabes.

I will be attending on behalf of Heavy Chef and World Wide Creative.

All of those who are interested in attending please visit WordPress Cape Town to see if the event is for you, and then post a comment on the page to confirm your attendance.

Heavy Chef and World Wide Creative have also sponsored some cash to the event for some snazzi T-Shirts and I will be helping the guys over at WPCPT develop a new theme for the group’s website.

Watch Mike Perk at the Mega Media Expo this week at the CTICC

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South Africa’s marketing community doesn’t know what’s hit them. The Mega Media Expo is on this week at the Cape Town International Convention Centre, and our venerable UK Director is one of the speakers. Considering Mike’s track record of getting people up on stage, holding props like carrots, vegetables, and beetroots… while wearing spiderman masks… it looks like it could be worthwhile.

Mike is talking about how profitable websites are important in a day and age when people are desperately seeking measurable return from their marketing spend.

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To warm you up for Mike’s way of engaging an audience, click here (no, it’s not a Rick Roll)

Businessmen in Buggies

Mike and I have been tasting the hard life down in George recently. This past week, we were camped at Fancourt to complete an online marketing analysis for a new client. Of course, we had to find appropriate means of transport on the estate.

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Using Social Media to market your company

During our Heavy Chef session on Wednesday Dave touched on the importance of links for Google’s PageRank model. Although PageRank is a little dated the concept of greater link popularity is still vitally important for all search engines.

In terms of practical ways in which you can utilise social media to help your link building for SEO as well as help build your brand, there is a really good article written by Jane Copland from the SEOmoz.org team. Its over a year old but still really good and definitely worth reading:

http://www.seomoz.org/article/social-media-marketing-tactics

A nice email to start the day…

These are always nice to see:

Just to let you know I had 3 new enquiries for credit control from the website today - that makes 9 in the last 2 weeks!

This is absolutely phenomenal and way beyond my wildest dreams.

I can only say - THANKS THANKS & THANKS

When you are next over, I would like for us to meet up and I will take you out for a few beers and for a meal. I OWE YOU BIG-TIME!

Whatever you are doing to my website - keep doing it. I am just so busy dealing with new enquiries at the moment it is untrue. When I convert them all, I will be busy employing more staff and taking the business to the next level.

You and your staff are absolute stars - I cannot praise you and them highly enough.

Please feel free to put this testimonial on your website & Blog etc

Kindest Regards,

Jamie
Credit Control Solutions

We started working with Jamie a while back and it is very, very rewarding to see his site succeed in a highly competitive UK market.

Heavy Chef Session March: David Duarte’s presentation on ‘Social Media in South Africa’

Last night we were privileged to witness our old buddy Dave Duarte share some views, thoughts and ideas on Social Media in South Africa.

We outgrew the World Wide Creative studio for this session, which was held at a new venue after a huge increase of interest over the past 2 months. It was a great success, with Hatfields Restaurant in Gardens providing us with a perfect balance of privacy, space and good service (with Alison and Colin doing a sterling job of looking after us - thanks guys!)

We will be sharing some video footage of the event in a short while, but here are some snaps in the meantime…

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Above: Dave pouring scorn on a stupid question.

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Above: a riveted audience, including Andrea Broome and Bruce Snaddon from Cape Peninsula University of Technology; Shane Dryden from Yuppiechef.co.za; Patrick from Justtheplanet.com; Chris Beech (Flash programmer supremo); Rob Maconochie and Gavin Mandel from Channel Mobile; Kent from IT Direct.

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Above: more riveted and engaged audience, with Rowan filming diligently in the background.

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Above: …and more riveted audience, struggling to stop themselves rushing the stage. By now, Dave’s rugged good looks, rapier wit and manly intellect was causing problems.

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Above: we sent in Mike to cool things down. Thanks Mike.

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Above: Things were back to normal after that.

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Above: Dave showed us a great example of integration of traditional media and social media with the Peugeot 107 campaign - which you can view here.

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Above: Kent from IT Direct, loving it.

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Above: Mike telling the one about the Mexican, the Iranian and the Venezuelan to Rob and Diana Rankin (from HRadvice.co.za)

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Above: Elaine from UCT GSB, swapping war stories with Bruce and Andrea from CPUT’s graphic design faculty.

Thanks to all who contributed to the evening, including Rowan, World Wide Creative’s legendary studio manager who did much of the behind the scenes stuff to make it happen. A huge thanks, once again, to the legendary Mr Duarte, for providing us with some meaty marketing fare. See you soon, Dave!

P.S. Don’t forget the next Session with Phil Barrett (from Flow Interactive), who will be talking all about usability on websites. Not one to miss, see you there! Email us if you’d like to attend.

The Heavy Chef Project October: Jon Cherry

Were pretty excited to announce our next Heavy Chef Session speaker, no less than Mr Jonathan Cherry. Jon is the founder of Cherryflava.com, one of the most popular web portals in Africa. Read More »

Heavy Chef Session: E-commerce in South Africa is a rising tide

Last week’s Heavy Chef Session (monthly workshop for World Wide Creative clients) was a kickass presentation. We had the e-commerce kings, Shane and Andrew from Yuppiechef.co.za deliver a rousing analysis on the state of affairs of e-commerce in South Africa. Read More »

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