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  1. Kevin Spacey Explains Twitter to David Letterman Posted in Hot Stuff, Concocted by LouisJvR August 24, 2009 2 comments

    Classic.

    Kevin Spacey (yes, THE Kevin Spacey) being very practical in educating David Letterman on Twitter. Sending a tweet (via @KevinSpacey) while live on The Late Show with David Letterman:

    Clip below (04:23)…

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  2. Twitter in South Africa: Investigating the Hype Posted in Hot Stuff, Recipes for Success, Web Marketing Fare, Concocted by LouisJvR August 19, 2009 3 comments

    The hype is there, no doubt.

    But I think it’s time to put a stake in the ground and do some research into Twitter’s pervasiveness in South Africa… this is what I could find:

    1. According to research company, Sysomos, South African Twitter users make up 0.85% of total Twitter users (that is the 10th largest usership in the world!)
    2. According to Nielsen Wire Twitter receives an estimate 55 million visits per month (7 mil unique visits)

    Based on this, I can make an assumption that SA Twitter users generate 467,500 visits per month (59,500 unique visits).

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  3. Say It From The Grave Posted in Hot Stuff, Recipes for Success, Concocted by Yolandi Janse van Rensburg August 5, 2009 No comments

    Got a dying wish or message you would like to send to friends or family? Got something to say and scared you won’t get the chance? Well, now you can send an email from the grave. In London, people who feel the need to chat to their loved ones from the grave can now do so. Read Further

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  4. Amazing photographs of waves Posted in Hot Stuff, Concocted by Fred Roed May 25, 2009 2 comments

    My brother often sends me cool photography examples (like the lightning photos last week) every now and then. An avid surfer, my brother finds wave photography particularly compelling. The shots below are out of this world, and again reminded me how important the use of great imagery can make an impact to any communications channel. Imagine launching a surfing clothing website, and having these pics on the home page? What a difference to the overall impression that website will leave on its visitor by having these sublime photos to support its message.  Read Further

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  5. The Web: Visualized in Funky 3D Posted in Hot Stuff, Concocted by LouisJvR April 17, 2009 No comments
    Web Trend Map

    visual web

    Need to visualize the world wide web? Read Further

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  6. 4.5 Million – A Relevant Number Posted in Hot Stuff, Concocted by LouisJvR March 31, 2009 2 comments

    Fred & I recently attended 27Dinner at Capello Sandton, where Mr. Mike “The Iron” Stopforth tasked attendees to do a 270 second talk on, well, just about anything really… “a gem of information, a nifty little discovery, some new app you’ve been playing with, a funny story, a piece of advice or even an inspiring speech”.

    Without thinking about it, I wanted to give a bit of insight into the relevance of the number: 4.5 million. Read Further

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  7. Detective Swart is catching up to the Zebra Kidnapper… Posted in Hot Stuff, Concocted by Fred Roed March 30, 2009 No comments

    I see that the kidnapper’s BlackBerry box has been found at Blues Restaurant after an anonymous caller gave Detective Swart some extra clues to solve. This all happened last week in Perdeberg’s Missing Zebra campaign. Awesome stuff – it’s getting tight, and the grand prize (that goes to the person who figures out who the kidnapper is) must be anyone’s right now. Read Further

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  8. The Missing Zebra: Swart on Campus Posted in Hot Stuff, Concocted by Fred Roed March 23, 2009 No comments

    If you haven’t seen this yet, check it out. Detective Swart on the University of Cape Town Campus looking for clues to the whereabouts of Perdeberg’s Missing Zebra.

    My money’s on Swart to find the zebra soon. You can tell this guy is switched on. Read Further

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  9. Spiderman throws his weight behind Obama! Posted in Hot Stuff, Concocted by LouisJvR March 6, 2009 No comments
    Obama Spider-Man

    Spiderbama

    You know you’ve made it when you appear in a Spiderman-comic…
    (Courtesy: Breitbart.com)

    The story line:

    The comic starts with Spider-Man’s alter-ego Peter Parker taking photographs at the inauguration, before spotting two identical Obamas. Parker decides “the future president’s gonna need Spider-Man,” and springs into action, using basketball to determine the real Obama and punching out the impostor. Read Further

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  10. Innovative Advertising Posted in Hot Stuff, Concocted by Fred Roed February 17, 2009 1 comment

    I thought this was very interesting – At World Wide Creative, we struggle with “banner blindness” on the media placement campaigns that we run. The answer is really to think creatively about the delivery, and so I read Dave Duarte’s blog with a smile on my dial. This is exactly the kind of thing we’re looking at for our client’s campaigns – it’s a useful way of aggregating content on the ad to make the ad more compelling, less intrusive and more authentic. Read Further

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  11. Google moves one step further to global domination Posted in Hot Stuff, Concocted by Fred Roed February 4, 2009 No comments

    Yesterday, Google launched Latitude, a social networking tool that allows you to connect with your mates using Google Maps on your mobile phone.

    Simple, powerful, pervasive. Brilliant. Read Further

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  12. The Cure for Blogger’s Block? Posted in Cookin' Design, Hot Stuff, Recipes for Success, Concocted by Fred Roed January 23, 2009 No comments

    We like this: Plinky,  a new service that helps you create inspired content on the web (via ReadWriteWeb)

    Like it or not. You’re a writer. You’re creating content on a daily basis, updating your Facebook status, commenting on blogs, sending tweets. Social networking requires that level of communication. But as a writer, you’re also a potential victim for writer’s block, a condition that plagues even the most prolific authors. Read Further

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  13. Rockin’ 2009! 4 Things To Look Forward To In The New Year Posted in Hot Stuff, Concocted by LouisJvR January 8, 2009 No comments

    Fact is 2009 is going to be a tough year no doubt, with the grim global and local economic outlook taking centre stage.

    However, an offset of these circumstances is that 2009 has a couple of things we can look forward to – specifically within the digital environment in South Africa… Read Further

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  14. Happy New Year! Posted in Hot Stuff, Concocted by Fred Roed January 5, 2009 No comments

    Hi all. 2009 has sprung and it bodes to be a great year for The Heavy Chef Project. In the next couple of posts we’ll be publishing some predictions for the year as well as an outline of what’s in store for the Heavy Chefs at World Wide Creative.

    In the meantime, here’s a great image that I FFFFound this morning – depicting the various approaches to hierarchical structures around the world. Read Further

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  15. Search the ‘Deep Web’ for your web skeletons Posted in Hot Stuff, Concocted by Fred Roed December 8, 2008 No comments

    Nic, our usability person, sent me this link: Pipl.com.

    Scary what’s out there on your profile, and fascinating to see all the pics that you thought would never get out there. Oop.  Read Further

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  16. Marketers, Get Your Digital Shift Together! Posted in Hot Stuff, Concocted by Fred Roed December 1, 2008 No comments

    Marketing agencies can be forgiven for feeling a little insecure right now. Across the globe, scores of well-manicured fingernails are being gnawed to the quick. Friday afternoon champagne and sushi parties are being traded in for toasted sarmies; and the lines of coke have made way for lines of worry.

    At a time like this, we can take heart from Chuck Norris. “I thought Credit Crunch was a new breakfast cereal,” said Chuck recently.  Read Further

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  17. Is Personalised Search the Biggest Thing to Hit Digital Marketing? Posted in Hot Stuff, Concocted by Fred Roed November 24, 2008 No comments

    The last few days have been quite intriguing for us web folk. Working in a digital studio it’s easy to keep up with things by merely observing what blows back the hair of a 20-something programmer or designer. When someone starts jumping around with excitement, then you know there’s something interesting going on.  Read Further

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  18. Retouching Magic Posted in Hot Stuff, Concocted by Fred Roed November 17, 2008 No comments

    I love observing a specialised talent, especially as the digital industry is throwing up new roles all the time. One highly specialised job is that of a photo retoucher. Thomas from Retouch Shoppe emailed me today with his retouching portfolio (which you can check out here). Read Further

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  19. The Bookmarks Puts a Stake in the Ground Posted in Hot Stuff, Concocted by LouisJvR November 14, 2008 3 comments

    bookmark logo

    I went to The Bookmarks 2008 Digital Awards Ceremony last night and I’m stoked – what an awesome initiative by the Online Publishers Association (OPA). Read Further

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  20. Rethink your desktop Posted in Hot Stuff, Concocted by Fred Roed November 7, 2008 No comments

    If you haven’t seen the video on YouTube, or StumbledUpon the preso at TED, then you need to check out the latest hype in desktop tools here: bumptop.com

    BumpTop is a new way of organising your desktop, not released yet, but we’re excited about playing with this as soon as it’s out.

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  21. Best of the Best in Social Media: Case Studies Posted in Hot Stuff, Recipes for Success, Concocted by LouisJvR November 5, 2008 No comments

    Those of you that know me, know that I’m a passionate follower of Forrester Research‘ social media work – specifically their conceptualization of Groundswell: a term coined by Forrester analysts to highlight a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.

    That being said, Forrester Research is also the custodian of the Groundswell Awards. An awards ceremony that celebrates the best-of-the-best work being done in the social media space in the US. Read Further

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  22. XXX Safe for Work Viral Ad for Diesel Posted in Hot Stuff, Concocted by Fred Roed October 10, 2008 1 comment

    Hec.

    Tic. Read Further

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  23. Social Media in Africa Posted in Hot Stuff, Concocted by Fred Roed October 6, 2008 No comments

    World Wide Creative, the agency behind The Heavy Chef Project, is based in Cape Town, Johannesburg as well as in the UK, so we naturally keep a keen eye on digital developments in Africa. It was a great deal of interest that we read ReadWriteWeb’s report on Social Media trends and progress in Africa.

    In particular, checkout the Mobile Penetration Statistics from Africa Read Further

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  24. Cartoons in web design Posted in Hot Stuff, Concocted by Fred Roed October 1, 2008 No comments

    If I wasn’t a web marketer, I’d be a cartoonist. In my previous life, I used to doodle on anything that was doodlable. Now, with the introduction of a mouse in my life, I’ve dropped the pen, so to speak. Every now and then, I see something that makes me really sit up and take notice. Today I saw the work of Noma Bar for the first time and am amazed by his skill and dexterity. He somehow managed to combine ruthless satire with extreme economy of line. Read Further

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  25. Good Marketers, Goodwill & Social Media Posted in Hot Stuff, Concocted by Fred Roed September 29, 2008 No comments

    transparency

    [via ReadWriteWeb] Read Further

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