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  1. Online Reputation Management – Is it worth it? Posted in Digital Strategy, Online Reputation Management, Videos, Concocted by Mike Perk May 26, 2010

    Finally Online Reputation Management is becoming more mainstream for companies as they realise they can no longer ignore what is being said online. The Heavy Chef talks to Jason Bagley from World Wide Creative and Rob Stokes from Quirk eMarketing to fight through the smoke and mirrors and find out if it is really worthwhile. We also discuss the best approach for companies to take and some of the best practices for undertaking ORM. Read Further

  2. How to Manage ORM Simply? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg May 26, 2010 2 comments

    Online Reputation Management is important and much needed to protect your brand. But, how do you manage it simply and efficiently? Read Further

  3. What is ORM? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg May 21, 2010 2 comments

    Imagine you’re a high flying marketing executive at United Airlines. You’ve been at the company for 20 years. You’ve come through most of your career unscathed, with huge advertising budgets annually with which to push out one-way communication to a vast audience all across the North American continent. Life is rosy, until June 2008, when a seemingly innocent and innocuous little home-made video was released to the world…

    Seen over 8 million times on YouTube, this video has been the bane of your life over the past 12 months…

    Read Further

  4. How Can You Protect Your Business’ Online Reputation? Posted in Digital Strategy, Online Reputation Management, Concocted by Yolandi Janse van Rensburg March 2, 2010 1 comment

    Online reputation management (ORM) is the analysis of your personal or professional reputation as represented by content across all types of online media channels. Fred Roed at World Wide Creative breaks this down to a more digestible chunk. “Basically, when people online write stuff about you, you should know about it fast enough to be able to respond – especially if it’s negative stuff” Fred says. So, what do you do to improve your business’ ORM? How do you deal with negative discussion or criticism? And, how do you monitor your business’ ORM online? These are a few questions often asked. Here are my answers to all these questions: Read Further

  5. Why ORM is so important Posted in Online Reputation Management, Concocted by Fred Roed December 5, 2009 6 comments

    Online reputation management (ORM) is the analysis of your personal or professional, business or industry reputation as represented by content across all types of online media channels. Basically, when people online write stuff about you, you should know about it fast enough to be able to respond – especially if it’s negative stuff. So, why is this important? Here are a few damn good reasons.

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  6. How to Prepare for the Press Posted in Digital Strategy, Online Reputation Management, Concocted by Yolandi Janse van Rensburg December 3, 2009 1 comment

    You’ve got a media interview to prepare for and you don’t want to mess up such a great opportunity to free publicity and getting your message across. Here’s a quick guide on how to prep for handling print, radio and TV interviews. Read Further

  7. 5 worst online mistakes of 2009 Posted in Online Reputation Management, Concocted by Fred Roed October 27, 2009 2 comments

    It is hard to remember a time before the internet. It’s only a decade or so ago that the web went truly mainstream and billion dollar industries have sprung up in its wake. These are heady times for companies like ours, kinda like the Wild West gold prospectors 200 years ago – they’d hear the buzz, pack their bags and get in their wagons to follow the next big lead. The problem is that it’s risky business, and mistakes are being made on a daily business. When pitching to clients, it’s our job as marketers to try and mitigate that risk by learning from our predecessors’ mistakes. So, with that in mind, here is a quick snapshot of the top mistakes in our industry.

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  8. Controlling your company’s brand in the world of Social Media Posted in Branding Online, Digital Strategy, Online Reputation Management, Social Media, Concocted by Fred Roed October 18, 2009 5 comments

    Control is an unsettling word in the new parlance. “Give up control, sir!” said Ricardo Semler in his seminal books Maverick and The Seven Day Weekend. “Control has been lost in the digital economy!” shriek breathless ’social media scientists’ on their blogs and twitter streams. “Power to the People; we control the corporate brand now!” scream the new marketers, all of 22 years old, speaking from their accumulative 6 months of experience.

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  9. Company morale is important, right? Posted in Online Reputation Management, Concocted by Guest March 30, 2009 2 comments

    The World Wide Creative family is most definitely a unique one.

    There is never a dull moment in the office. Not one! Read Further