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  1. Heavy Chef: Demystifying Online Advertising Posted in Heavy Chef News, Online Advertising, Videos, Concocted by Yolandi Janse van Rensburg January 11, 2012 1 comment

    Our last Heavy Chef event in Joburg last year presented Jennifer Grace from NATIVE and Styli Charalambous from The Daily Maverick who spoke about demystifying online advertising. Read Further

  2. Emerging Markets More Receptive to Digital Marketing Posted in Branding Online, Digital Strategy, Heavy Chef News, Online Advertising, Concocted by Tatenda Mutsekwa August 15, 2011

    How similar are emerging markets to ‘mature’ markets? Or do they need to be looked at differently? A study was done by Microsoft Advertising, MEC and Mindshare Worldwide looking at the differences in internet behaviour between ‘mature’ markets and emerging markets.

    Read Further

  3. 3 Common Digital Marketing Mistakes Posted in Heavy Chef News, Online Advertising, Concocted by Wendy Tayler August 12, 2011

    Digital advertising has become an excellent and almost essential way of marketing. There are, however, obvious errors that do often take place. Once advertisers are aware of these mistakes, they are not difficult to correct and this is when companies can begin to fully benefit from the endless world of digital possibilities. Here we discuss three major faults that take place with digital advertising.

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  4. 3 Digital Advertising Techniques Posted in Heavy Chef News, Online Advertising, Videos, Concocted by Tatenda Mutsekwa August 11, 2011

    There have been various innovations in digital advertising that have changed how campaigns are run. Some have been quite innovative but haven’t fully caught on yet. The three that I am going to explore today blew me away in terms of customer engagement.

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  5. Ad-Platform Provider Jivox First To Bring Interactive Video Ads Across All Platforms Posted in Online Advertising, Concocted by Wendy Tayler August 3, 2011

    At the beginning of the year, Jivox, the US and Indian-based advertising platform provider, launched a new technology that is different to any kind previously used. For the first time, companies were able to have their video ads broadcast online, on a mobile and on tablet devices with no need to change the advertisement to fit the specific layout according to the capabilities of the device. Jivox technology automatically reads and adapts the interactive web video to suit the product it displays on. These include Blackberry, iPhones, Android and iPads.

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  6. Name our Heavy Chef and win big! Posted in Heavy Chef News, Online Advertising, Concocted by Mike Perk June 23, 2010 7 comments

    We have a great digital marketing hamper to give away to one lucky Heavy Chef Fan. All we need you to do is Like our Facebook Fan Page, come up with a name for our famous Heavy Chef (the one in our logo), and add your suggestion in the comment box on our Facebook post. S/he has always been referred to as “The” Heavy Chef, but we feel so close to him now that we need to give him a name. Read Further

  7. Running out of Ideas? Here’s a Marketing Checklist to Help Posted in Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg December 10, 2009 4 comments

    Here are some great marketing Ideas to use as a reference list and read over every now and then. It happens so easily to get stuck on ideas and sometimes you forget the basics that really do work and should be implemented all the time. These ideas can’t be exhausted so check them out and stick them on your wall so you can look at them every now and then when you’re running low on ideas. Read Further

  8. Banner advertising – Why do we ignore most of it? Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Fred Roed November 17, 2009 6 comments

    Admit it: you’ve never really clicked on a banner ad unless it’s got a hot chick on it (if you’re a guy) or if there’s a diamond ring (if you’re a girl) involved. We all suffer from ‘banner blindness’, and the other dozen desperate ads that blink and flutter around the articles we read recede into the background.

    It makes our job very hard as digital marketers. As much as we shout about the ‘brand building’ properties of buying space online, nothing really beats a solid, honest-to-goodness click-through to a client’s website. This is the Holy Grail of online advertising, and it’s worthwhile to examine the top 3 reasons why internet users avoid banners at all costs. Read Further

  9. Using Amazon to direct targeted traffic Posted in Digital Strategy, Heavy Chef News, Online Advertising, Search Engine Optimisation, Videos, Concocted by Mike Perk November 9, 2009 1 comment

    In this video I explain how you can use Amazons reviewing system to direct traffic to your website. Read Further

  10. African Film Gets Global Exposure Online Posted in Branding Online, Online Advertising, Concocted by Yolandi Janse van Rensburg September 29, 2009

    Last week Wednesday, M-Net and Nu Metro celebrated South African film by honouring Dr John Kani and his latest award-winning directorial debut, Nothing But The Truth. This prestigious event also recognized the launch of The African Film Library and its new Video On Demand (VOD) website. World Wide Creative was there to witness this M-Net initiative that features award-winning films, short stories and documentaries from 50 years of African film productions.

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  11. Spread The Word With Viral Marketing Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg September 4, 2009 3 comments

    Want to make use of viral marketing as an essential marketing strategy? Well, you can’t. You can create a message and hope it’s good enough to spread. Our CEO at World Wide Creative, Fred Roed wrote a post on how to make a viral video. His answer was simple – you don’t. Fred explains that “there’s no way you can make a viral video. You can only make a video. Your audience will make it viral.
    Read Further

  12. Viral meme for KFC: featuring many, many bones… Posted in Branding Online, Online Advertising, Concocted by Fred Roed July 22, 2009 2 comments

    This has gone viral in seconds.

    Not sure whether it’s intentional, but I’d love to know the official stance from KFC. These pics are being sent via email, with the subject ‘When you’re feeling bored at KFC’ to just about everybody today, and it’s going round the world at a brisk pace. Read Further

  13. 5 Gold Lions in Cannes Posted in Digital Strategy, Online Advertising, Concocted by Fred Roed July 20, 2009

    This viral video is a nice take on the marketing industry’s preoccupation with awards. Created by European Digital Agency Boondoggle, it’s doing the rounds with a simple, yet cutting concept. Nice work. Read Further

  14. The Fabulous Great Amazing 2010 Soccer Hooligan Show Posted in Digital Strategy, Online Advertising, Concocted by Fred Roed July 7, 2009

    …or something like that. I take licence with the name since these palookas have not come up with their own yet. Jason Bagley, founder of Bean Bag Media (and part consultant for World Wide Creative) and our very own MD Mike Perk, have collaborated for a weekly online soccer show. Read Further

  15. Heavy Chef Session: FoxP2 brings the house down Posted in Heavy Chef News, Online Advertising, Videos, Concocted by Fred Roed July 2, 2009 1 comment

    Last night, Justin Gomes, Creative Director and co-founder of Cape Town advertising agency FoxP2 presented a talk entitled “Why Wookies Don’t Wear Pants: A Study Of Creativity And Its Power To Transform Business.

    Justin took the audience through the case study of George Lucas and Star Wars, and how hard it was to convince the movie execs to approve a concept that was well and truly off the charts creatively. Read Further

  16. The best banner advert ever… Posted in Branding Online, Online Advertising, Concocted by Fred Roed June 30, 2009

    Shaun (World Wide Creative’s Lead Programmer) sent this banner advert to me (it’s a banner ad for Pringles). It’s a great example of how to do banner advertising right, and has won some nice awards for its effort. Nice and simple, with a strong idea behind it. No flashy animation, no irritating pop-ups – just an engaging dialogue to get you clicking. Read Further

  17. Yoga Australia logo Posted in Branding Online, Online Advertising, Concocted by Fred Roed June 3, 2009 2 comments

    ozlogo

    Genius.

  18. Journalism Students Reluctant to Blog Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg May 29, 2009 11 comments

    blogging

    As a blogger myself I know the importance of creating an online identity. I started snooping around to see what has been written on blogging and how much people really know about it. It is strange to me that people still define a blog as an online journal or diary, because this definition for me is a bit out dated. Read Further

  19. Amazing photographs of waves Posted in Online Advertising, Concocted by Fred Roed May 25, 2009 2 comments

    My brother often sends me cool photography examples (like the lightning photos last week) every now and then. An avid surfer, my brother finds wave photography particularly compelling. The shots below are out of this world, and again reminded me how important the use of great imagery can make an impact to any communications channel. Imagine launching a surfing clothing website, and having these pics on the home page? What a difference to the overall impression that website will leave on its visitor by having these sublime photos to support its message.  Read Further

  20. The future of print publications, could MINE Magazine hold the answer? Posted in Digital Strategy, Online Advertising, Concocted by Fred Roed April 30, 2009 1 comment

    There has been much debate and conjecture over the future of the newspaper industry in the past few months. I’ve been privy to some heated discussions in the boardrooms of certain newsrooms, and, take it from me, there are some pretty scared people out there. Read Further

  21. Corporate Attempts At “Edgy” That Failed… (from Cracked Mag) Posted in Digital Strategy, Online Advertising, Concocted by Fred Roed April 3, 2009

    pepsi

    This is great from Cracked Magazine: 9 Corporate Attempts At “Edgy” That Failed Hilariously – it’s a list of advertising campaigns that try to pull off the slightly ‘left of centre’ communication that has worked every now and then. With all the hype around viral marketing these days, it’s probably not a bad idea to keep this list at the back of your mind when pitching new concepts to your clients. Read Further

  22. Time Inc’s Boss Says Tech Is The Way To Go Posted in Digital Strategy, Online Advertising, Concocted by LouisJvR March 31, 2009

    In an interview with The Economist, Ann Moore Chief Executive at Time Inc, gave some insights into the whole “Print is Dying”-debate.

    “A self-described “magazine optimist” who thinks that holding a glossy magazine beats looking at a screen”, Ann realizes that technology needs to be the solution, not the problem. Read Further

  23. Detective Swart is catching up to the Zebra Kidnapper… Posted in Online Advertising, Concocted by Fred Roed March 30, 2009 3 comments

    I see that the kidnapper’s BlackBerry box has been found at Blues Restaurant after an anonymous caller gave Detective Swart some extra clues to solve. This all happened last week in Perdeberg’s Missing Zebra campaign. Awesome stuff – it’s getting tight, and the grand prize (that goes to the person who figures out who the kidnapper is) must be anyone’s right now. Read Further

  24. Spiderman throws his weight behind Obama! Posted in Branding Online, Online Advertising, Concocted by LouisJvR March 6, 2009
    Obama Spider-Man

    Spiderbama

    You know you’ve made it when you appear in a Spiderman-comic…
    (Courtesy: Breitbart.com)

    The story line:

    The comic starts with Spider-Man’s alter-ego Peter Parker taking photographs at the inauguration, before spotting two identical Obamas. Parker decides “the future president’s gonna need Spider-Man,” and springs into action, using basketball to determine the real Obama and punching out the impostor. Read Further



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