Something I do regularly nowadays is explain to friends, family, clients and team mates “the real value of Twitter”. My purpose in this post is really to crystallize my presentation in a succinct manner.
Disclaimer: this article assumes you follow people you respect, aspire to, trust or find entertaining in some way. Thus, some of the people that follow YOU, are people that you respect, aspire to, trust or find entertaining in some way. Read Further
There are numerous articles surrounding Twitter and how beneficial or useless it might be to individuals, businesses and brands. The Twitter versus Facebook fiery debate will never end – but the truth is that they cannot be compared because they are so incredibly different.
The dynamic duo, Seth Rotherham and Rich Mulholland (not sure which one is Robin?) asked the question “Is blogging dead” to a packed crowd at Deloittes in Cape Town. Check out the Heavy Chef Video. Read Further
When we think of good examples of community management, our minds automatically wander off to brands such as Coca Cola and Lady Gaga, of which the public cannot help but sing their praises. There are however, quite a few companies that have stood on the sideline and slowly created a community that is engaging and responsive, whilst not being overly zealous with their brand approach. Read Further
The great French Marshall Lyautey once asked his gardener to plant a tree. The gardener objected that the tree was slow growing and would not reach maturity for 100 years. The Marshall replied, ‘In that case, there is no time to lose; plant it this afternoon!’ – John F. Kennedy Read Further
Currently, an online community manager, would struggle to avoid using Twitter as part of a community management strategy. It ticks many of the boxes associated with community: Read Further
Who really wants to be known by their endorsement of socks?
Facebook users see ‘liking’ something as their personal stamp of approval. There is no other benefit to liking something other than an emotional payoff be it belonging or crafting your personal identity. Read Further
I see many digital agencies falling into the trap of thinking they are online community management ‘experts’ just because they have created a great campaign in Facebook with 50,000+ fans or have generated 10,000 Twitter followers for their client. Read Further
Twitter is a goldmine for finding conversations and people’s opinions on any subject imaginable. If people are blogging about your brand or taking part in online forums discussing your products; you can bet they are doing the same thing on Twitter. Here are a few tips on how to manage your reputation on Twitter: Read Further
Preparation / Context: You have hundreds of passwords for all the different sites you visit and you struggle to remember them all. Either that or you are using the same passwords for both your bank account and some website you once logged into because they offered you discount on an e-book ONLY if you signed up. It’s time to start taking your online passwords a little more seriously. Read Further
Last week Wednesday was our first Heavy Chef event in Cape Town for 2010 and what better way to start off the year than getting Justin Stanford to come and chat to us about Internet Security. Read Further
Facebook is a great way to stay in touch with friends and family but even more, to promote yourself and your business. With all the benefits you get from a social networking site, there are dangers too. That is why it is important to set you privacy setting. You need to protect your contact details, your conversations and anything else that you don’t want to make public to the global web. Here’s a quick 5 step recipe to quickly whip up a more secure Facebook profile: Read Further
It’s that time of the year again where every digital marketing expert/guru/genius/yoda/messiah will shout from the hilltops on what they think the digital marketing trends for 2010 will be.
(do a search on 2010 digital marketing trends and you’ll get the picture)
A lot of noise indeed and often lacking context I believe… Read Further
(*reposted from my personal blog http://www.louisjvr.com)
The term online community is something that’s thrown around a lot these days… and legitimately so.
Control is an unsettling word in the new parlance. “Give up control, sir!” said Ricardo Semler in his seminal books Maverick and The Seven Day Weekend. “Control has been lost in the digital economy!” shriek breathless ’social media scientists’ on their blogs and twitter streams. “Power to the People; we control the corporate brand now!” scream the new marketers, all of 22 years old, speaking from their accumulative 6 months of experience.
This Heavy Chef video snack offers five great tips to consider when using Twitter and writing your tweets, in order to optimise them for the search engines and your users. Read Further
1. Generalisation
Number one on the list, and possibly the most pervasive mistake of all. Too many companies out there have pointless blogs, boring Twitter streams or aimless Facebook pages. Try this rather: Have a point, and focus on one thing. For example, presentation and events gurus Missing Link, use their Twitter stream to educate followers on how to make better presentations.
Andrew Conyers, Intern
Walking into my first day at WWC as the new intern, I knew very little about the world of eMarketing that I was diving headlong into. My recently acquired degree in Business Administration, from back home in the States, certainly did not cover web analytics, link building, or SEO. Though nervous as I was, relief came quickly as I soon realized it was Ok that I was just learning. It became clear to me that learning is a large part of what eMarketing is, and that even the most experienced veterans in the office are still learning new things on a regular basis. World Wide Creative’s very own Heavy Chef Project is a shining example of how everyone here is constantly craving new information and developing new ideas to become better at what they do, to become the all knowing and ever trustworthy Heavy Chef. Read Further
Twitter is becoming such a huge part of the communications environment (almost 20m Twitter users projected by the end of 2010) that The Heavy Chef Project’s mother company, World Wide Creative, is getting referrals now for a “Twitter strategy”. This is a big deal, since we’re seeing people use Twitter in ways that even the founders are surprised by. Here are some quick tips for you to get started on building your brand using Twitter:
(this is a re-post from my Posterous blog)
).A month or two ago www.pga.com showed the world just how effectively social media can be integrated with your value offerings.
First some context, at the recent PGA Championship, people were on the edge of their seats as they watched Tiger Woods and Y.E. Yang battle it out for the coveted trophy (surprisingly, Yang won eventually!) – however a huge contingent was following the action online. Read Further
Since registering my Twitter account around a year ago (I’m a casually late adopter), I’ve watched the steep rise of this humble little social networking tool with interest. At first I did not know what all the fuss was about, but then I quickly realised Twitter actually held some importance other than tweeting about a colleague who left only two squares of toilet roll or whether I think Daniel Craig makes a crap Bond or not. So, for the sake of crystallising my thinking on the matter, here are some reasons why I’m a fan for business usage of Twitter:
US research company, McKinsey released a report today revealing the results of a survey on social media adoption for corporate marketing strategy. It’s well worth a read, with some healthy support coming out in company’s marketing strategies for Web 2.0. adoption in the corporate environment.
This is one that the strategists and account managers will enjoy, with multiple sound bites to use in their client presentations.
At one of our previous Heavy Chef events in Cape Town, Justin Gomes (FoxP2 Ad Agency) in his talk on “Creativity And Its Power To Transform Business”, told the story of George Lucas and Star Wars, and the importance of creating new worlds…
So, when I stumbled across Comcast Town, I was reminded of Justin’s words of wisdom.
