So you may have heard about Sepp Blatter’s inauspicious arrival on Twitter. If you haven’t, here’s a summary: The FIFA president signed up in June. He tweeted. He promptly got over 20,000 followers, many of whom sent @replies stating how much they disapproved of him and his organisation.
Whether Mr Blatter deserved that kind of treatment is another matter, but there are 4 helpful lessons we can learn from the whole affair:
Twitter is a goldmine for finding conversations and people’s opinions on any subject imaginable. If people are blogging about your brand or taking part in online forums discussing your products; you can bet they are doing the same thing on Twitter. Here are a few tips on how to manage your reputation on Twitter: Read Further
This Heavy Chef video snack offers five great tips to consider when using Twitter and writing your tweets, in order to optimise them for the search engines and your users. Read Further
Twitter is becoming such a huge part of the communications environment (almost 20m Twitter users projected by the end of 2010) that The Heavy Chef Project’s mother company, World Wide Creative, is getting referrals now for a “Twitter strategy”. This is a big deal, since we’re seeing people use Twitter in ways that even the founders are surprised by. Here are some quick tips for you to get started on building your brand using Twitter:
(this is a re-post from my Posterous blog)
).A month or two ago www.pga.com showed the world just how effectively social media can be integrated with your value offerings.
First some context, at the recent PGA Championship, people were on the edge of their seats as they watched Tiger Woods and Y.E. Yang battle it out for the coveted trophy (surprisingly, Yang won eventually!) – however a huge contingent was following the action online. Read Further
Since registering my Twitter account around a year ago (I’m a casually late adopter), I’ve watched the steep rise of this humble little social networking tool with interest. At first I did not know what all the fuss was about, but then I quickly realised Twitter actually held some importance other than tweeting about a colleague who left only two squares of toilet roll or whether I think Daniel Craig makes a crap Bond or not. So, for the sake of crystallising my thinking on the matter, here are some reasons why I’m a fan for business usage of Twitter:
Classic.
Kevin Spacey (yes, THE Kevin Spacey) being very practical in educating David Letterman on Twitter. Sending a tweet (via @KevinSpacey) while live on The Late Show with David Letterman:
Clip below (04:23)…
The hype is there, no doubt.
But I think it’s time to put a stake in the ground and do some research into Twitter’s pervasiveness in South Africa… this is what I could find:
Based on this, I can make an assumption that SA Twitter users generate 467,500 visits per month (59,500 unique visits).
Have you noticed how many posts have popped up comparing Facebook and Twitter? One thing I agree with is that they are both social media platforms and that they are both tremendously successful – but that’s it. I find it odd that people would compare features, target audience and value. These aspects could be looked at but one thing that you need to take into consideration is that these two phenomena have different goals and that’s why I say they should not be compared.
You back up your email, pictures, music and even your cellphone SIM Card. Why should your online resources be any different? After all, you do invest loads of time into these sites.
Here are three ways to back up those important social media activities: Read Further
twittering
Excellent work from the guys from Geek & Poke (Creative Commons Licence) Read Further
I have finally given in.
After resisting for some time now, The Maven has convinced me to get with the program. I’ll let you know how it goes. Read Further
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