So you may have heard about Sepp Blatter’s inauspicious arrival on Twitter. If you haven’t, here’s a summary: The FIFA president signed up in June. He tweeted. He promptly got over 20,000 followers, many of whom sent @replies stating how much they disapproved of him and his organisation.
Whether Mr Blatter deserved that kind of treatment is another matter, but there are 4 helpful lessons we can learn from the whole affair: