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  1. Online Community Building in 2012 with Dave Duarte Posted in Community Management, Heavy Chef News, Social Media, Videos, Concocted by Mike Perk January 17, 2012 4 comments

    Dave Duarte, a veteran of Heavy Chef Sessions with four sessions under his belt, spoke to us about community building in the last event we held last year. Dave gave us an overview of where we’re at in marketing at the moment, and followed it up with some ‘ninja’ tips for you to use. Don’t miss this – a well worthwhile video. Read Further

  2. Heavy Chef: Demystifying Online Advertising Posted in Heavy Chef News, Online Advertising, Videos, Concocted by Yolandi Janse van Rensburg January 11, 2012 1 comment

    Our last Heavy Chef event in Joburg last year presented Jennifer Grace from NATIVE and Styli Charalambous from The Daily Maverick who spoke about demystifying online advertising. Read Further

  3. Heavy Chef September with Nikki Cockcroft in Johannesburg Posted in Heavy Chef News, Videos, Concocted by Yolandi Janse van Rensburg October 27, 2011

    After an informative Heavy Chef session in Cape Town earlier this year with Nikki Cockcroft where she recounted her experience in the brave new world of the ‘New Media Ecosystem’, we were happy to see Nikki join us at our Johannesburg Heavy Chef event last month. Nikki spoke about brands becoming publishers and offered practical advice on how your business can start creating content. Learn more about Nikki’s talk here. Read Further

  4. Case Study: How Porsche Recognised One Million Facebook Fans In New Campaign Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler October 25, 2011

    For us it is too late. But for true Porsche fans who have already joined the Facebook page, their names will forever be engrained onto the body of the new 911 GT3 R Hybrid. Although from afar it is not clear what the tiny marks are on the Porsche, once revealed many were eager to know if they had made the cut. The clever promotional idea for Porsche, was to get more activity on their social media platforms, and it is clear that it has worked wonders. It was also aimed as a ‘thank you’  to their fans for all of their support and as described in the featured video, for ’sharing our passion’.

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  5. Blackberry Crisis:The Apology Posted in Heavy Chef News, Videos, Concocted by Violet Kadzura October 13, 2011

    This week, Blackberry users experienced a three-day disconnection. With agitated users worldwide, Blackberry understood the need for damage control and crisis management. This morning, Blackberry posted a video apology to all users but many were left wondering if it was a genuine apology or just a half-hearted attempt to save the brand’s image.

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  6. Industry Leaders Pay Tribute To Steve Jobs Posted in Videos, Concocted by Agnes Sokol October 6, 2011

    Many people around the globe learned the sad news of Steve Jobs’s death via MacBook. Glowing warmly in our laps, we read about his losing battle with pancreatic cancer and watched an overwhelming worldwide reaction of sadness and grief. Loyal Apple fan or not, one cannot ignore the incredible contributions which Jobs has made in the fields of technology, film and design. President Obama may have captured the sentiment best by stating that there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device which he himself invented.

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  7. What A 60’s Rock n’ Roll Band Can Teach Us About Online Publishing Posted in Videos, Concocted by Mike Perk October 5, 2011

    This video is a talk that Heavy Chef co-founder Fred Roed presented at the 2011 WordCamp Conference held in Cape Town, on community building. Taking lessons from a defunct 60’s rock n’ roll band, the presentation covers topics such as ‘Holy Grail of Community Building’; lessons we can take from successful communities; why a community focus is important to all companies; the ‘Community Management Matrix’; the problems we’re facing in today’s digital economy; and two case studies from current community examples.

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  8. YouTube Introduces New Video Editor Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler September 16, 2011

    YouTube has introduced a new feature for video users, allowing for quick and easy changes to be made once a video has been uploaded. Simple alterations can be done to improve the quality of the video, making this video editor convenient for those who may not have any other way of doing so, and for people who have already distributed the video on YouTube.

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  9. The 2011 Social Good Summit-A Preview Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler August 29, 2011

    “The most innovative technologists, influential minds and passionate activists will come together this September with one shared goal: to unlock the potential of new media and technology to make the world a better place.” - Social Good Summit 2011 Read Further

  10. Konza: Kenya’s Silicon Savannah Begins Posted in Heavy Chef News, Videos, Concocted by Tatenda Mutsekwa August 18, 2011

    “Konza is set to be one of the most successful cities in Africa, competing economically and culturally with the best cities in the world.” ~Konza

    Kenya has been become one of the leading technology players in Africa and is challenging South Africa for its position as the technology hub on the continent. In September a ground breaking ceremony will be held to mark the beginning of the construction of Konza Technology City which is expected to be completed in 2020.

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  11. 3 Digital Advertising Techniques Posted in Heavy Chef News, Online Advertising, Videos, Concocted by Tatenda Mutsekwa August 11, 2011

    There have been various innovations in digital advertising that have changed how campaigns are run. Some have been quite innovative but haven’t fully caught on yet. The three that I am going to explore today blew me away in terms of customer engagement.

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  12. Heavy Chef Session July 2011: Nikki Cockcroft – The New Media Ecosystem Posted in Heavy Chef News, Videos, Concocted by Fred Roed August 8, 2011

    The Heavy Chef Session for July 2011 was held at Deloitte’s stunning De Waterkant venue in Cape Town. Nikki Cockcroft, head of the auspicious digital division over at Woolworths, recounted her experience in the brave new world of the ‘New Media Ecosystem’. The crowd was a mix of web industry types, publishers, PR professionals, entrepreneurs and marketing managers. With so much overlap in the various categories, the topic has become a hot one. PR is shifting over to digital marketing; digital marketing is venturing into publishing; print media is expanding into multi-channel engagement; and publishing houses are competing with ATL agencies for slices of new business. Watch the video and give us YOUR thoughts.

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  13. Ralph Lauren’s Multi-Platform Engagement Campaign Posted in Videos, Concocted by Wendy Tayler August 5, 2011 3 comments

    Known for their luxurious style and exclusive taste, it is no surprise that Ralph Lauren should be the brand to showcase a breathtaking 4-dimensional experience that incorporated a variety of elements to infuse all the senses.

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  14. Top 5 Social Networks Outside the Big 3 (Part 2 of 5) Posted in Heavy Chef News, Videos, Concocted by Tatenda Mutsekwa August 3, 2011

    In our last article I started the discussion of the top 5 social networking sites outside the big 3. I started by looking at V Kontakte and its growth. It is amazing how popular VK is to the extent that Facebook is an underdog. I’m so impressed. This article is going to look at social network number 2, which is powered by Google (and no it’s not Google+). I think that new social network needs some time to grow then I will consider it as a top 5.
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  15. Heavy Chef Video: Rich Mulholland talks about Anti-Social Networks Posted in Heavy Chef News, Top Digital Chefs, Videos, Concocted by Yolandi Janse van Rensburg July 29, 2011 1 comment

    A lot of people have been asking us to share the video of Rich Mulholland’s talk at Heavy Chef last month. Those who attended would know that his presentation entitled Anti- Social Networking And The Rise Of The Contextual Connection was as entertaining as it was insightful. Rich spoke about all the various social media platforms and how they should be adapting to the user’s needs. If you missed the talk, this video is a must-watch: Read Further

  16. Heavy Chef: Motribe hits 1 million members in 8 months Posted in Heavy Chef News, Mobile Marketing, Videos, Concocted by Yolandi Janse van Rensburg June 6, 2011

    At our previous Heavy Chef session in Joburg, Nic Haralambous from Motribe presented incredible mobile insights regarding their mobile web platform, Motribe and into mobile usage and using mobile for community building within developed and developing countries. Read Further

  17. Heavy Chef February 2011: Building Communities via Mobile Posted in Heavy Chef News, Mobile Marketing, Videos, Concocted by Mike Perk February 24, 2011

    “In Africa Websites don’t build communities, mobile does”. Quite a bold statement that had the Cape Town marketing agencies present at this months Heavy Chef, looking at each other thinking “We are selling the wrong thing to our clients”. Read Further

  18. Exclus1ves.co.za Community Building Campaign – A Case Study Posted in Community Management, Digital Strategy, Heavy Chef News, Social Media, Twitter, Videos, Concocted by Mike Perk February 7, 2011 7 comments

    We’ve had a lot of Heavy Chefers asking us to share what World Wide Creative did for the Exclus1ves FlashMob Firesale campaign. So we’ve put together a video case study highlighting the objectives, the thought process, the execution and most importantly the results! Read Further

  19. The new tools of interacting and building an online community Posted in Community Management, Digital Strategy, Social Media, Videos, Concocted by Mike Perk December 7, 2010

    Digital marketing maven, Walter Pike talks at the November Heavy chef event about how interaction is changing. Walter highlights how traditional brand building theory is changing and how new technology and the dawn of the attention economy means we need to interact in new ways.

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  20. Writing for Engagement and Interaction Online Posted in Community Management, Social Media, Twitter, Videos, Website Usability, Concocted by Mike Perk December 1, 2010 1 comment

    “Research shows us that, on your web, you have 15 seconds to give your reader the info they are looking for. That’s about 30 words. And then, they’re off. Gone”.

    Tiffany Markman explains how engagement is totally different to print and what you need to do to write in order to build a community, rather than just an audience.

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  21. Is Blogging Dead? Posted in Community Management, Social Media, Videos, Concocted by Mike Perk November 4, 2010 3 comments

    The dynamic duo, Seth Rotherham and Rich Mulholland (not sure which one is Robin?) asked the question “Is blogging dead” to a packed crowd at Deloittes in Cape Town. Check out the Heavy Chef Video. Read Further

  22. Using mobile to help build loyalty within the online community management grid Posted in Community Management, Mobile Marketing, Videos, Concocted by Mike Perk October 7, 2010 2 comments

    The community management grid has a large emphasis on building loyalty and understanding your community as much as possible.

    We set the Channel Mobile team a challenge: How would they utilise mobile in helping build loyalty, as part of an online community management strategy? They used an example of how a coffee shop could offer incentives to their online community, surveying them in the process, to then help segment their database further and target its customers more effectively. And all done on mobile. Read Further

  23. What is Online Reputation Management – ORM Posted in Digital Marketing Basics, Online Reputation Management, Videos, Concocted by Mike Perk August 19, 2010 1 comment

    Tim Shier from online reputation software company, Brandseye, shares his thoughts on ORM. What it is and how we as businesses should best approach it. Read Further

  24. Online Reputation Management and the Woolworths Lovebirds saga Posted in Online Reputation Management, Videos, Concocted by Mike Perk August 19, 2010 1 comment

    In our latest Heavy Chef video Paul Galatis from Yuppiechef shares with us the true story behind the fantasitic case study on online reputation management, that has become known as The Woolies Lovebirds Saga. Read Further

  25. Online Reputation Management – 10 considerations for business Posted in Heavy Chef News, Online Reputation Management, Videos, Concocted by Mike Perk August 17, 2010 1 comment

    Andy Hadfield (Digital Marketing Consultant) and Craig Rodney (Emerging Media) talk about the 10 considerations all businesses need to think about with regards to Online Reputation Management. Read Further