Skip to content

You're at: Home / Blog / Heavy Chef News

Heavy Chef News


  1. Heavy Chef January Session: Rand Fishkin Of SEOmoz On Search Marketing Trends Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler February 4, 2013 13 comments

    We started off 2013 with a massive bang, hosting none other than the SEO giant himself, Rand Fishkin, founder of SEOmoz. Rand had a lot of phenomenal content to share with our Heavy Chef audience. Read Further

  2. Fred Roed Shares Insights On The Importance Of Having A Cause In Marketing [VIDEO] Posted in Videos, Concocted by Wendy Tayler November 15, 2012

    Noise is increasing, especially through social media channels, and therefore the need for a cause is becoming more essential. Fred explains how cause is the common factor shared by many successful teams, individuals, entrepreneurs, leaders, visionaries, programmers and disrupters. Video courtesy of WordCamp Cape Town 2012.

  3. Heavy Chef Session: M-commerce With Angus Robinson And Jon Hoehler Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler September 28, 2012 1 comment

    Last night we celebrated our much anticipated Heavy Chef Session centred around M-commerce. Our expert speakers, Angus Robinson and Jon Hoehler enlightened us on the advancements that mobile shopping has made. Read Further

  4. Heavy Chef August Session: Shirley Wakefield On The Truth Behind Mobile Stats In Africa Posted in Videos, Concocted by Wendy Tayler September 3, 2012 38 comments

    Shirley Wakefield, CEO of Pondering Panda, was our guest speaker for the August event at Deloitte, Cape Town. Her expertise on mobile statistics surprised those who attended, as we realised just how important mobile has become and how far it has stretched in Africa. Read Further

  5. Heavy Chef July Session: Don Packett On Speed Kills Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler July 19, 2012 5 comments

    Our event with Don Packett last night was yet another success among our Heavy Chef community. Although many of us expected a rather humorous talk by Don, who is (among many things) a stand-up comedian, the truth is that he provided us with a great sense of self-questioning.  Of course the jokes were flowing too! Read Further

  6. Heavy Chef March/May Session: Alan Knott-Craig Jr. On Africa’s Biggest Social Network – Mxit Posted in Videos, Concocted by Wendy Tayler May 8, 2012 1 comment

    We were privileged enough to host Alan Knott-Craig Jr, CEO of Mxit, at our Johannesburg and Cape Town event. In his relaxed presentation, Alan revealed that there are 50 million active Mxit users, spread across 126 countries including Africa, Syria, America, Indonesia and Zimbabwe. Amazingly, there are no offices outside the heart of Stellenbosch. Mxit sends 800 million messages a day – three times the amount of messages sent by Twitter, globally. And all of Mxit’s growth has been purely word of mouth.

    Although Alan admits there are plenty of risks, he is willing to take them, because the worst case scenario when shooting for the moon – is landing amongst the stars.

    To hear more about his fascinating story, check out this video.

    Once again, a huge thank you to our phenomenal sponsors, Deloitte, Nokia, Backsberg and Channel Mobile.

  7. Heavy Chef Session: Christo Davel Of 22Seven – Irrational Behaviour, User Experience & Design Posted in Videos, Concocted by Wendy Tayler April 11, 2012 3 comments

    To start off our 2012 sessions, we hosted Christo Davel, founder of 22Seven, a financial service that helps you manage and monitor your spending. The talk revolved around our irrational behaviour, the user experience and design. Christo provided some great insight into the aim of this service. Take a look at what he suggests is the key to financial success. Once again, a big thanks to Deloitte, Backsberg wine, Nokia and Channel Mobile.

  8. South Africa Creates Worldwide Launch Video For Peugeot 208 – Sex, Nudity, Drama And Humour Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler March 13, 2012

    EURO RSCG Worldwide, dubbed one of the most creative agencies in the world, recently reached out to their South African team for an enormous and unusual project. The launch of the new Peugeot 208 required a dynamic team to tackle the demands of an interactive video that would be the debut for this French brand. Read Further

  9. Online Community Building in 2012 with Dave Duarte Posted in Community Management, Heavy Chef News, Social Media, Videos, Concocted by Mike Perk January 17, 2012 4 comments

    Dave Duarte, a veteran of Heavy Chef Sessions with four sessions under his belt, spoke to us about community building in the last event we held last year. Dave gave us an overview of where we’re at in marketing at the moment, and followed it up with some ‘ninja’ tips for you to use. Don’t miss this – a well worthwhile video. Read Further

  10. Heavy Chef: Demystifying Online Advertising Posted in Heavy Chef News, Online Advertising, Videos, Concocted by Yolandi Janse van Rensburg January 11, 2012 1 comment

    Our last Heavy Chef event in Joburg last year presented Jennifer Grace from NATIVE and Styli Charalambous from The Daily Maverick who spoke about demystifying online advertising. Read Further

  11. Heavy Chef September with Nikki Cockcroft in Johannesburg Posted in Heavy Chef News, Videos, Concocted by Yolandi Janse van Rensburg October 27, 2011

    After an informative Heavy Chef session in Cape Town earlier this year with Nikki Cockcroft where she recounted her experience in the brave new world of the ‘New Media Ecosystem’, we were happy to see Nikki join us at our Johannesburg Heavy Chef event last month. Nikki spoke about brands becoming publishers and offered practical advice on how your business can start creating content. Learn more about Nikki’s talk here. Read Further

  12. Case Study: How Porsche Recognised One Million Facebook Fans In New Campaign Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler October 25, 2011

    For us it is too late. But for true Porsche fans who have already joined the Facebook page, their names will forever be engrained onto the body of the new 911 GT3 R Hybrid. Although from afar it is not clear what the tiny marks are on the Porsche, once revealed many were eager to know if they had made the cut. The clever promotional idea for Porsche, was to get more activity on their social media platforms, and it is clear that it has worked wonders. It was also aimed as a ‘thank you’  to their fans for all of their support and as described in the featured video, for ’sharing our passion’.

    Read Further

  13. Blackberry Crisis:The Apology Posted in Heavy Chef News, Videos, Concocted by Violet Kadzura October 13, 2011

    This week, Blackberry users experienced a three-day disconnection. With agitated users worldwide, Blackberry understood the need for damage control and crisis management. This morning, Blackberry posted a video apology to all users but many were left wondering if it was a genuine apology or just a half-hearted attempt to save the brand’s image.

    Read Further

  14. Industry Leaders Pay Tribute To Steve Jobs Posted in Videos, Concocted by Agnes Sokol October 6, 2011

    Many people around the globe learned the sad news of Steve Jobs’s death via MacBook. Glowing warmly in our laps, we read about his losing battle with pancreatic cancer and watched an overwhelming worldwide reaction of sadness and grief. Loyal Apple fan or not, one cannot ignore the incredible contributions which Jobs has made in the fields of technology, film and design. President Obama may have captured the sentiment best by stating that there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device which he himself invented.

    Read Further

  15. What A 60’s Rock n’ Roll Band Can Teach Us About Online Publishing Posted in Videos, Concocted by Mike Perk October 5, 2011

    This video is a talk that Heavy Chef co-founder Fred Roed presented at the 2011 WordCamp Conference held in Cape Town, on community building. Taking lessons from a defunct 60’s rock n’ roll band, the presentation covers topics such as ‘Holy Grail of Community Building’; lessons we can take from successful communities; why a community focus is important to all companies; the ‘Community Management Matrix’; the problems we’re facing in today’s digital economy; and two case studies from current community examples.

    Read Further

  16. YouTube Introduces New Video Editor Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler September 16, 2011 1 comment

    YouTube has introduced a new feature for video users, allowing for quick and easy changes to be made once a video has been uploaded. Simple alterations can be done to improve the quality of the video, making this video editor convenient for those who may not have any other way of doing so, and for people who have already distributed the video on YouTube.

    Read Further

  17. The 2011 Social Good Summit-A Preview Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler August 29, 2011

    “The most innovative technologists, influential minds and passionate activists will come together this September with one shared goal: to unlock the potential of new media and technology to make the world a better place.” - Social Good Summit 2011 Read Further

  18. Konza: Kenya’s Silicon Savannah Begins Posted in Heavy Chef News, Videos, Concocted by Tatenda Mutsekwa August 18, 2011 7 comments

    “Konza is set to be one of the most successful cities in Africa, competing economically and culturally with the best cities in the world.” ~Konza

    Kenya has been become one of the leading technology players in Africa and is challenging South Africa for its position as the technology hub on the continent. In September a ground breaking ceremony will be held to mark the beginning of the construction of Konza Technology City which is expected to be completed in 2020.

    Read Further

  19. 3 Digital Advertising Techniques Posted in Heavy Chef News, Online Advertising, Videos, Concocted by Tatenda Mutsekwa August 11, 2011

    There have been various innovations in digital advertising that have changed how campaigns are run. Some have been quite innovative but haven’t fully caught on yet. The three that I am going to explore today blew me away in terms of customer engagement.

    Read Further

  20. Heavy Chef Session July 2011: Nikki Cockcroft – The New Media Ecosystem Posted in Heavy Chef News, Videos, Concocted by Fred Roed August 8, 2011

    The Heavy Chef Session for July 2011 was held at Deloitte’s stunning De Waterkant venue in Cape Town. Nikki Cockcroft, head of the auspicious digital division over at Woolworths, recounted her experience in the brave new world of the ‘New Media Ecosystem’. The crowd was a mix of web industry types, publishers, PR professionals, entrepreneurs and marketing managers. With so much overlap in the various categories, the topic has become a hot one. PR is shifting over to digital marketing; digital marketing is venturing into publishing; print media is expanding into multi-channel engagement; and publishing houses are competing with ATL agencies for slices of new business. Watch the video and give us YOUR thoughts.

    Read Further

  21. Ralph Lauren’s Multi-Platform Engagement Campaign Posted in Videos, Concocted by Wendy Tayler August 5, 2011 4 comments

    Known for their luxurious style and exclusive taste, it is no surprise that Ralph Lauren should be the brand to showcase a breathtaking 4-dimensional experience that incorporated a variety of elements to infuse all the senses.

    Read Further

  22. Top 5 Social Networks Outside the Big 3 (Part 2 of 5) Posted in Heavy Chef News, Videos, Concocted by Tatenda Mutsekwa August 3, 2011

    In our last article I started the discussion of the top 5 social networking sites outside the big 3. I started by looking at V Kontakte and its growth. It is amazing how popular VK is to the extent that Facebook is an underdog. I’m so impressed. This article is going to look at social network number 2, which is powered by Google (and no it’s not Google+). I think that new social network needs some time to grow then I will consider it as a top 5.
    Read Further

  23. Heavy Chef Video: Rich Mulholland talks about Anti-Social Networks Posted in Heavy Chef News, Top Digital Chefs, Videos, Concocted by Yolandi Janse van Rensburg July 29, 2011 1 comment

    A lot of people have been asking us to share the video of Rich Mulholland’s talk at Heavy Chef last month. Those who attended would know that his presentation entitled Anti- Social Networking And The Rise Of The Contextual Connection was as entertaining as it was insightful. Rich spoke about all the various social media platforms and how they should be adapting to the user’s needs. If you missed the talk, this video is a must-watch: Read Further

  24. Heavy Chef: Motribe hits 1 million members in 8 months Posted in Heavy Chef News, Mobile Marketing, Videos, Concocted by Yolandi Janse van Rensburg June 6, 2011

    At our previous Heavy Chef session in Joburg, Nic Haralambous from Motribe presented incredible mobile insights regarding their mobile web platform, Motribe and into mobile usage and using mobile for community building within developed and developing countries. Read Further

  25. Heavy Chef February 2011: Building Communities via Mobile Posted in Heavy Chef News, Mobile Marketing, Videos, Concocted by Mike Perk February 24, 2011

    “In Africa Websites don’t build communities, mobile does”. Quite a bold statement that had the Cape Town marketing agencies present at this months Heavy Chef, looking at each other thinking “We are selling the wrong thing to our clients”. Read Further