Tim Shier from online reputation software company, Brandseye, shares his thoughts on ORM. What it is and how we as businesses should best approach it. Read Further
In our latest Heavy Chef video Paul Galatis from Yuppiechef shares with us the true story behind the fantasitic case study on online reputation management, that has become known as The Woolies Lovebirds Saga. Read Further
Andy Hadfield (Digital Marketing Consultant) and Craig Rodney (Emerging Media) talk about the 10 considerations all businesses need to think about with regards to Online Reputation Management. Read Further
Nearly all smart phones now come installed with an application that allows you tweet directly from your mobile. Because of this it has become easier to post your message from anywhere, and that’s exactly what people are now doing. The problem for businesses is they now have soooo much more noise to wade through and their customers are finding it easier to complain there and then about your brand. Mike Perk talks to Gavin Mandel from Channel Mobile about the implications to online reputation management. Read Further
Finally Online Reputation Management is becoming more mainstream for companies as they realise they can no longer ignore what is being said online. The Heavy Chef talks to Jason Bagley from World Wide Creative and Rob Stokes from Quirk eMarketing to fight through the smoke and mirrors and find out if it is really worthwhile. We also discuss the best approach for companies to take and some of the best practices for undertaking ORM. Read Further
Mobile phones could be the best tool for making augmented reality utilitarian for most users. The guys from Channel Mobile talk about the potential revenue possibilities when using this technology on cell phones, especially offering location based services.
With so much hype flying around the Augmented Reality space at the moment, it is important to pull away the smoke and mirrors and get to the core truth. Is this really a useful tool or just a flash in the pan creative technology with no real practical application? Read Further
With so much hype around Augmented Reality my biggest fear is it will become just another gimmick. I interview Al Cronje to see how Saatchi@Play have developed carefully stratigised projects using Augmented Reality that add value rather than just the wow factor. Read Further
Going undercover in true Carte blanche styley, we put the word out for leads to find hackers. Everyone knew someone, but everyone was too shy (scared) to be interviewed. But in the deep forest of the Northern Suburbs of Cape Town, Southern Africa we finally found someone dabbling in the dark arts.
In this video I explain how you can use Amazons reviewing system to direct traffic to your website. Read Further
Join Mike as he chats to Rob and Gavin (Channel Mobile) and they discuss the top three mobile marketing ideas for the South African market. Read Further
This Heavy Chef video snack offers five great tips to consider when using Twitter and writing your tweets, in order to optimise them for the search engines and your users. Read Further
At UCT Graduate School of business’s Nomadic Marketing course , I explain why it is so important to focus on usability. Money is wasted because we don’t think enough about the visitors to our website. Read Further
Your analytics data holds a treasure trove of information that can be used to help you decide on great linkbaiting content. Heavy Chef, Mike Perk from World Wide Creative, shows us how.
Mike Perk uses props and embarrasses the Nomadic Marketing course attendees in order to explain, very simply, the basics of how search engines rank web sites. Read Further
Back by popular demand, Channel Mobile, one of South Africa’s leading mobile solution providers, have agreed to provide a more regular video slot. Providing all the heavy chefs out there with more insight into the world of mobile marketing.
At the Heavy Chef Session last Wednesday in Jozi we took a peek into the world of Youth Marketing with Andrea Kraushaar from Youth Dynamix and Marc Kornberger from Student Village. With a turn out of more than 50 guests, we sure enjoyed seeing all the new faces including people from Deloitte, Quirk eMarketing, FNB, ABSA and the South African National Blood Service. It was also great seeing some familiar faces like Greg Durst from Horizon Equity. Most of the socializing took place on the Balcony at JWT with its beautiful view over Rivonia and great drinks provided by our sponsors Corona, Carlsberg, Perderberg wine and (our latest edition) Glaceau Vitamin Water. Thanks guys.
Channel Mobile are one of South Africa leading mobile solution providers. So being in the same Cape Town neighborhood The Heavy Chef team decided to pop in on them and pick up a few useful tips.
Last night, Justin Gomes, Creative Director and co-founder of Cape Town advertising agency FoxP2 presented a talk entitled “Why Wookies Don’t Wear Pants: A Study Of Creativity And Its Power To Transform Business“.
Justin took the audience through the case study of George Lucas and Star Wars, and how hard it was to convince the movie execs to approve a concept that was well and truly off the charts creatively. Read Further
How would Facebook look in real life?
Well, let FaceBloke tell ya… (My laughing muscles were aching after seeing this!) Read Further
Louis spreading some pearls of wisdom regarding online marketing. Read Further
heavy chef august
A break in the rainy weather, together with Perdeberg’s wines and beers supplied by Corona, it seems that the stars aligned to create the perfect conditions for a rocking Session with Rob from Quirk presenting an ‘Introduction to eMarketing‘. Read Further
Whether you’re a web developer or an entrepreneur, or you’re interested in anything e-commerce related, these videos are required viewing. Filmed and edited by 24.com’s, Richard Gregory, they are taken from the July Heavy Chef Session entitled ‘How To Build An E-Commerce Company’. Read Further
