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Recipes for Success

  1. A Winning Recipe for A Secure Facebook Profile Posted in Recipes for Success, Web Marketing Fare, Concocted by Yolandi Janse van Rensburg March 8, 2010 No comments

    Facebook is a great way to stay in touch with friends and family but even more, to promote yourself and your business. With all the benefits you get from a social networking site, there are dangers too. That is why it is important to set you privacy setting. You need to protect your contact details, your conversations and anything else that you don’t want to make public to the global web. Here’s a quick 5 step recipe to quickly whip up a more secure Facebook profile: Read Further

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  2. Using Amazon to direct targeted traffic Posted in Videos, Web Marketing Fare, Concocted by Mike Perk November 9, 2009 No comments

    In this video I explain how you can use Amazons reviewing system to direct traffic to your website. Read Further

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  3. 5 tips to optimise Twitter Posted in Recipes for Success, Videos, Web Marketing Fare, Concocted by Mike Perk October 13, 2009 No comments

    This Heavy Chef video snack offers five great tips to consider when using Twitter and writing your tweets, in order to optimise them for the search engines and your users. Read Further

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  4. For great usability, think like a retailer Posted in Recipes for Success, Videos, Web Marketing Fare, Concocted by Mike Perk October 6, 2009 No comments

    At UCT Graduate School of business’s Nomadic Marketing course , I explain why it is so important to focus on usability. Money is wasted because we don’t think enough about the visitors to our website. Read Further

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  5. My First Week at World Wide Creative Posted in Web Marketing Fare, Concocted by Guest September 29, 2009 No comments

    Andrew Conyers, Intern

    Walking into my first day at WWC as the new intern, I knew very little about the world of eMarketing that I was diving headlong into.  My recently acquired degree in Business Administration, from back home in the States, certainly did not cover web analytics, link building, or SEO.  Though nervous as I was, relief came quickly as I soon realized it was Ok that I was just learning.  It became clear to me that learning is a large part of what eMarketing is, and that even the most experienced veterans in the office are still learning new things on a regular basis.  World Wide Creative’s very own Heavy Chef Project is a shining example of how everyone here is constantly craving new information and developing new ideas to become better at what they do, to become the all knowing and ever trustworthy Heavy Chef. Read Further

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  6. Use your analytics to create great linkbait Posted in Recipes for Success, Videos, Web Marketing Fare, Concocted by Mike Perk September 28, 2009 2 comments

    Your analytics data holds a treasure trove of information that can be used to help you decide on great linkbaiting content. Heavy Chef, Mike Perk from World Wide Creative, shows us how.

    Read Further

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  7. Simple explanation of SEO Posted in Recipes for Success, Videos, Web Marketing Fare, Concocted by Mike Perk September 23, 2009 No comments

    Mike Perk uses props and embarrasses the Nomadic Marketing course attendees in order to explain, very simply, the basics of how search engines rank web sites. Read Further

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  8. How I use Twitter for business Posted in Web Marketing Fare, Concocted by Fred Roed September 7, 2009 2 comments

    Since registering my Twitter account around a year ago (I’m a casually late adopter), I’ve watched the steep rise of this humble little social networking tool with interest. At first I did not know what all the fuss was about, but then I quickly realised Twitter actually held some importance other than tweeting about a colleague who left only two squares of toilet roll or whether I think Daniel Craig makes a crap Bond or not. So, for the sake of crystallising my thinking on the matter, here are some reasons why I’m a fan for business usage of Twitter:

    Read Further

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  9. Twitter in South Africa: Investigating the Hype Posted in Hot Stuff, Recipes for Success, Web Marketing Fare, Concocted by LouisJvR August 19, 2009 3 comments

    The hype is there, no doubt.

    But I think it’s time to put a stake in the ground and do some research into Twitter’s pervasiveness in South Africa… this is what I could find:

    1. According to research company, Sysomos, South African Twitter users make up 0.85% of total Twitter users (that is the 10th largest usership in the world!)
    2. According to Nielsen Wire Twitter receives an estimate 55 million visits per month (7 mil unique visits)

    Based on this, I can make an assumption that SA Twitter users generate 467,500 visits per month (59,500 unique visits).

    Read Further

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  10. Hit the Bull’s Eye with SEO! Posted in Recipes for Success, Web Marketing Fare, Concocted by Yolandi Janse van Rensburg July 14, 2009 No comments

    seo

    seo

    Today, search engines work much like a phone book directory used to – just on a much larger scale. How your company’s site is found can be difficult with so many options available. To single out you company’s website from the mass of information on the web, it is vital to make use Search Engine Optimization (or SEO). Read Further

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  11. The best banner advert ever… Posted in Web Marketing Fare, Concocted by Fred Roed June 30, 2009 No comments

    Shaun (World Wide Creative’s Lead Programmer) sent this banner advert to me (it’s a banner ad for Pringles). It’s a great example of how to do banner advertising right, and has won some nice awards for its effort. Nice and simple, with a strong idea behind it. No flashy animation, no irritating pop-ups – just an engaging dialogue to get you clicking. Read Further

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  12. Top 10 Reasons for Building an Online Community in 2009 Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR January 20, 2009 2 comments

    Yep, another ‘2009′ post, but this was such a good find I couldn’t resist…

    The Top Ten Reasons for Building an Online Community in 2009

    (courtesy of Vocici blog) Read Further

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  13. If you believe in SEO and Personal Branding, you’re probably wasting money Posted in Web Marketing Fare, Concocted by Fred Roed November 14, 2008 1 comment

    It may seem a little strange that I’m writing this, as World Wide Creative provides both these services, but if you’re paying people to help you with SEO or Personal Branding, stop what you’re doing and read this.

    There are specific elements within the professions of Search Engine Optimisation and Personal Branding that have always left me feeling a little uncomfortable.

    There’s something not quite right about the unnatural manipulation of content to persuade Search Engines. Read Further

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  14. 5 Traits Online Communities & Playing Games Share Posted in Web Marketing Fare, Concocted by LouisJvR November 12, 2008 2 comments

    What traits do playing games and online communities have in common?

    Well known social media guru, Peter Kim, highlights some of them in his post on Applying Game Mechanics to Social Media.. Read Further

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  15. Web 2.0 Takeaways for Marketers Posted in Web Marketing Fare, Concocted by LouisJvR October 9, 2008 No comments

    I recently paid a visit to Fast.Fwd.Innov@tion blog who took a step back and highlighted some of the takeaways from the Web 2.0 trend for marketers… Read Further

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  16. Free Coffee = Free Online Buzz: A Case Study Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR October 7, 2008 No comments

    free coffee

    Have you heard of Joffrey’s Coffee & Tea Company?

    Essentially, a company that sells… coffee..and…tea – you got that right ;) ?

    Well, they launched a brilliant web campaign in the middle of this year to promote their new flavoured coffee range “Jamaican Me Crazy”.

    The campaign was based on getting bloggers and techies-alike to ‘beta’-test Joffrey’s new range Read Further

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  17. Marketers Horsing Around Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 30, 2008 No comments

    Horsing around

    marketers

    Too many marketers put the cart (new technology) before the horse (your message).

    The consequent result is too familiar…

    New online campaign is launched with much excitement, gains a little traction from referred users, word-of-mouth and the occasional die-hard web surfer, before quickly losing steam… Read Further

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  18. This one time, at Brand Camp… Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 23, 2008 No comments
    Evolution of Marketing

    heavy chef

    I stumbled across this cartoon from Tom Fishburne – “Evolution of Marketing“:

    Read Further

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  19. Things to remember… Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 19, 2008 No comments

    If Seth Godin says we need to remember, REMEMBER… Read Further

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  20. Obama’s Recipe for Online Community Building = BALANCE Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 17, 2008 1 comment

    Barack Obama is arguable one of the best success stories in the last century – whether he gets elected to sit in the oval office or gets beaten by ol’ John McCain, fact is Obama has made an impact.

    However, it is Obama’s use of the web to build loyalty amongst current and new supporters that has really been a story worth telling. Read Further

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  21. Clash of Generations Posted in There's a Fly in My Soup, Web Marketing Fare, Concocted by LouisJvR September 11, 2008 2 comments
    Twitter

    twittering

    Excellent work from the guys from Geek & Poke (Creative Commons Licence) Read Further

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  22. Online Community Success? Think Strategy! Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 9, 2008 No comments

    When talking to clients about social media and online community building, one generally comes across 1 of 2 types of reactions:

    “Social, smocial. It’s just another fad.” (conservatives) vs. “Social, Yeah baby! This is going to rock our world!” (liberals).

    Thing is, both these reactions lead to a shotgun approach. An approach that is essentially underlined by a lack of strategy. Read Further

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  23. Brand-owned Online Community for Movie Buffs Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 5, 2008 2 comments

    brand owned

    I’d like to bring your attention to a not-so-unique, not-so-flashy, but well thought out online community. An online community that is championed by a specific brand and that I think has some very interesting lessons for all involved in this space… first, the background:

    One of the largest cinema/entertainment companies in Canada, Cineplex, has recently launched its very own – and I quote: “online social networking movie and entertainment community” (jeez, that was a mouth full!) called mycineplex Read Further

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  24. Will Google Chrome play havoc on Web Agencies? Posted in Web Marketing Fare, Concocted by Fred Roed September 2, 2008 3 comments

    google chrome

    Last week Chris Beech blogged about the Google iPhone. Now there is Google Chrome, the new open source browser from Google. I first heard about it on Twitter on Monday, and shortly after it hit the news, ‘Google Chrome’ became a bigger search term than ‘Hurricane Gustav’ – which, on Monday, was at its destructuve zenith. Read Further

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  25. Flash becomes searchable – Google announcement Posted in Web Marketing Fare, Concocted by Fred Roed July 1, 2008 2 comments

    Google posted this last night:

    Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Recently, we’ve improved the performance of this Flash indexing algorithm by integrating Adobe’s Flash Player technology. Read Further

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