Putting your blog on your main websites domain
Posted in Digital Strategy, Website Usability, Concocted by Mike Perk
October 3, 2006
Andrew put me onto an interesting article this week in which it was suggested that adding your blog under your main business domain was the way to go. Check out: http://microisvjournal.wordpress.com/2006/10/02/object-lesson-on-blogging-for-your-business/.
Due to the very nature of a blog (compared to your business website) it is highly likely it will receive more inbound links and therefore the Google Page Rank is likely to be higher. p.s. I’ve got some issues with using Google Pank Rank as an indicator of how well a site is doing (buts thats for another time).
The article suggests that by putting the blog and the main site together on the same domain will therefore increase the main websites page rank. This is very true, but I think before that decision is made, you need to consider a couple of other factors:
1) Blogs can be free flowing and at times very opinionated. By aligning the blog directly with your main site, you need to think about what impact (good or bad) it may have on your brand.
2) Keeping your blog independent allows you to offer thoughts, ideas and advice as a more independent source, allowing you to recommend your products subtlety. If the blog is aligned with the domain one may view you as having an ulterior motive in your messages.
3) Having an optimised blog on a separate domain provide one hell of a good link into your main site domain.
From a profitable website point of view, both options have their benefits, it really depends on your point of view and what is important to your business.