Yeee haaaa! The site is finally live. Check out www.artrevision.com and take a gander at all the beautiful, stunning artwork – and I’m not just talking about World Wide Creative’s graphic design work. Do us a favour and let us know what you think – any feedback or ideas are welcome!
Now, onto the web marketing. Google, here we come!
Andrew put me onto an interesting article this week in which it was suggested that adding your blog under your main business domain was the way to go. Check out: http://microisvjournal.wordpress.com/2006/10/02/object-lesson-on-blogging-for-your-business/.
Due to the very nature of a blog (compared to your business website) it is highly likely it will receive more inbound links and therefore the Google Page Rank is likely to be higher. p.s. I’ve got some issues with using Google Pank Rank as an indicator of how well a site is doing (buts thats for another time).
The article suggests that by putting the blog and the main site together on the same domain will therefore increase the main websites page rank. This is very true, but I think before that decision is made, you need to consider a couple of other factors:
1) Blogs can be free flowing and at times very opinionated. By aligning the blog directly with your main site, you need to think about what impact (good or bad) it may have on your brand.
2) Keeping your blog independent allows you to offer thoughts, ideas and advice as a more independent source, allowing you to recommend your products subtlety. If the blog is aligned with the domain one may view you as having an ulterior motive in your messages.
3) Having an optimised blog on a separate domain provide one hell of a good link into your main site domain.
From a profitable website point of view, both options have their benefits, it really depends on your point of view and what is important to your business.
- Mike
I normally work on the optimisation of websites, so I’ve just been applying the same principles to our blog. Blogs are basically websites, with each new post becoming a new page on that site. We looked at the keywords and optimised the site, we are continually updating with fresh content – things we know the search engines like. Links are also vital, the more natural the better, but we do need to give it a little push and get our name out there.
I’ve been investigating possible ways to do this and as well as the same we would use for normal sites (such as Google site maps) we can use special directories. Okay lets start with Yahoo:
1) Set up a free Yahoo account by going to www.yahoo.com. It will ask you to set up your home page. Which will then force you to set up an account.
2) Go to your new home page. At the top of the page you’ll see a link that says "Add Open Content from around the Web by URL".
You will then need to get your URL for your RSS feed in your blog application (i.e. blogger.com or typepad.com). in Blogger.com it is in the settings, in typepad go to your blog and go to the "subscibbe to this blogs feed" and right click. Copy the link and place this where Yahoo asks you to add a link.
Then click "add to My" button in top right.
We’ll have a crack at MSN tomorrow.
- Mike
Now we know the phrase we want to get the blog found for we can ensure that whenever we are writing our Blogs we include the phrase profitable websites somewhere in each of our blog posts (when possible). Read Further
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