Think before you design.
One of the primary things the we at World Wide Creative concentrate on before embarking on the design and development of any website or online community, is to conduct a thorough study and analysis of our clients’ niche market.
Specifically, online communities has now become an accepted part of the world wide web. Whether designed and dedicated to interaction between you and your customers or facilitating interaction between employees, the quality of your strategy and planning of your online community would most likely be the difference between online relevance and irrelevance.
Fact is, if your target audience has not been figured out to a “T”, then your development design will, in the long-term, be indistinct with little to zero impact.
Thus, as a brand, challenge your website design company to understand your target market. In doing so, website design companies will be in the position to create unique features and innovative offerings for your visitors – often resulting in a group of visitors that are more than willing to promote your website or online community ferociously.
It is for this reason, that brands need to identify website design companies that understand the ethos behind online communities and are pro-active in getting to grips with your target audience.