Amazing! After years of fighting with Google, I’ve finally got something good to say about them. I like to think it’s their customer focus but in reality it was probably their realisation that I manage over 1M of budgets for clients and the clients were getting mighty peed off with the way Google are dictating.After a conversation with someone at Google today, all sorts of issues have become resolved. Not everything, by any stretch of the imagination, but there appears to be willingness to at least talk about how Google can better focus on advertisers needs.
All this happened purely from constant complaints to them – becoming a thorn in the side. I’m sure I’ll still have reasons to gripe about Google but at least there’s a warm feeling for today. What bothers me though is all the advertisers out there who use PPC and have problems and just give up. To Google they’d still be small advertisers, like many of my clients are, and so don’t have much of a voice. This means they’ll think PPC is a rubbish way of advertising and will look at other options. However, as has been proven by highlighting the combined value of lots of small advertisers (as well as some big ones), when the dollars start becoming visible to Google, they start to take notice.
If I have one piece of advice to small advertisers with Google, it’s that you should complain if you consider something to be wrong. And keep complaining. Quite often you’ll get the standard brush-offs but with a bit of help and advice (I’m always happy to advise anyone having problems with PPC campaigns without any obligation) then you can get the better responses from Google.
Andy
Custwin – Winning Customers Online
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