Control is an unsettling word in the new parlance. “Give up control, sir!” said Ricardo Semler in his seminal books Maverick and The Seven Day Weekend. “Control has been lost in the digital economy!” shriek breathless ’social media scientists’ on their blogs and twitter streams. “Power to the People; we control the corporate brand now!” scream the new marketers, all of 22 years old, speaking from their accumulative 6 months of experience.
Don’t be fooled. Just because people are talking about your brand in public forums, it doesn’t mean you’ve lost control. As a marketer, you still steer the perception of your brand. The ‘conversation‘ is merely the consequence of your brand building efforts.
- Offer a good product
- Be consistent with your brand message
- Be pervasive
- Make promises you can keep
By doing these things right, you have your hands firmly on your brand’s steering wheel.
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social media marketing is kinda new yet people are making FB pages to promote their products “
“The ‘conversation‘ is merely the consequence of your brand building efforts.” – I agree, that has ‘always’ been happening. The differences now are that the consequences are some what amplified and can occur much quickly because of social media. The conversation doesn’t control the brand but it does influence perception of it.
Absolutely. Although, again the ‘conversation’ and ‘online perception’ are now very current barometers of how effective your marketing efforts are.
Jonny thats seriously delightful every time anyone have this at our church my brother actually helps away from each other. i’m talking about cool how you reach somthing every person enjoy whilst helping others.