There was a great deal of excitement in the World Wide Creative web studio today. Mostly from me actually. The reason for this, is because, after much deliberation, debate and watching of Deliverance*, we completed our brand new look for a tired old warhorse: The Heavy Chef blog. The idea was to retain a thread of consistency with the World Wide Creative corporate identity - which is clean spaces, white, blue and greyscale - and then combine it with the whole Heavy Chef vibe of scattering ingredients everywhere.
The whole thing has been 4 months in the making. The discussion has been going for a lot longer than that, mainly spurred on by the fact that our old iteration was so crap and wasn’t really representative of a top notch web studio aiming for nothing less than world domination.
Here are some of the highlights of our strategy:
The Heavy Chef blog is the place where web design, programming and online marketing strategy converges.
It will be a forum for entrepreneurs to discuss web marketing.
It will be a place for web professionals to gain inspiration (hence the gallery section on the side).
It will have the latest updates on the Heavy Chef Sessions, for those interested in learning about web marketing, design and online brand-building.
It will be a fun place to hang out.
It must have a global outlook.
So here it is. The fruit of our labour. We’ve managed to fit it into a very busy schedule, which is why it has taken a while to develop. The initial wireframes were developed by Mike and I. We decided to go for widescreen, since it suited our content better. We wanted a heavy emphasis on video, mainly because we find online videos well entertaining. Final design touches, outstanding CSS and WordPress work have all been completed by World Wide Creative’s CSS whizz, Paul, who is rapidly becoming the WordPress World Heavyweight Champion. Shaun, World Wide Creative’s Lead Programmer, helped out with some technical details.
All in all, a job well done by the team, especially considering all the other stuff going on. Nice work guys.
As for our readers out there, please let us know what you think…! Feedback, comments and suggestions are very welcome.
* Not really, but I needed another ‘D’ for alliteration.
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Mike
Fred
Paul
Rudolf
Chris
Louis
One Comment
I really like your design and the way you’ve integrated your gallery into the layout - it remains clean and easy to navigate. I wish more people realised the power of Wordpress. Great work and a good read too ;)