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Corporate Attempts At “Edgy” That Failed… (from Cracked Mag) Posted in Digital Strategy, Online Advertising, Concocted by Fred Roed,
Published on 3 April 2009

pepsi

This is great from Cracked Magazine: 9 Corporate Attempts At “Edgy” That Failed Hilariously – it’s a list of advertising campaigns that try to pull off the slightly ‘left of centre’ communication that has worked every now and then. With all the hype around viral marketing these days, it’s probably not a bad idea to keep this list at the back of your mind when pitching new concepts to your clients.

Somehow you’ve got to wonder how some of these conversations went down. Picture the boardroom of Pepsi before the ’suicide’ campaign:

Johnson! What concept have you come up with?”

“Sir, kids these days are sick of the wallpaper advertising we’re thowing at them. They’re not buying it. They’re just not that into it, sir.”

“What are they into?”

“It’s called ‘Emo’ sir.”

“What? Johnson?”

“Emo. It’s the new thing. Sir, kids don’t want friendly. They don’t want fun.”

“Well, what do they want Johnson?”

“They want to kill themselves, sir.”

Enter the Pepsi Max ‘Lonely Calorie’ campaign, picturing a cartoon character committing suicide in a variety of different ways. It’s awesome stuff. It’s not just a little out there – it pushes every boundary created in advertising.

I’m pretty sure Johnson is hitting the streets right now with a briefcase full of printed CV’s. You’ve got to hand it to him though – he must be a pretty persuasive guy to get it from idea to execution.

Check out the full list here.

[Thanks Shaun for the link]

Read more posts by Fred Roed

Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

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