At World Wide Creative we promise 2 things when creating digital strategies for our clients – Profitability and Creativity.
I’m wondering if we should add ‘Elegance’ to that pledge?
Guy Kawasaki recently interviewed Matt May, author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing, about tips to pursue elegance.
According to Matt, his definition of Elegance:
“Something is elegant if it is two things at once: unusually simple and surprisingly powerful. One without the other leaves you short of elegant. And sometimes the “unusual simplicity” isn’t about what’s there, it’s about what isn’t. At first glance, elegant things seem to be missing something.”
“Unusually simple” and “Surprisingly powerful”. Beautifully brilliant.