Create Unusually Simple & Surprisingly Powerful Products
Posted in Digital Strategy, Website Design,
Concocted by LouisJvR,
4 comments
Published on 4 June 2009
At World Wide Creative we promise 2 things when creating digital strategies for our clients – Profitability and Creativity.
I’m wondering if we should add ‘Elegance’ to that pledge?
Guy Kawasaki recently interviewed Matt May, author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing
, about tips to pursue elegance.
According to Matt, his definition of Elegance:
“Something is elegant if it is two things at once: unusually simple and surprisingly powerful. One without the other leaves you short of elegant. And sometimes the “unusual simplicity” isn’t about what’s there, it’s about what isn’t. At first glance, elegant things seem to be missing something.”
“Unusually simple” and “Surprisingly powerful”. Beautifully brilliant.
A fascinating read – specifically if you are interested in creating
elegant digital products and strategies.
(*Read the entire interview with Matt on the OPEN Forum blog –> HERE)
Read more posts by LouisJvR
Louis is the Johannesburg manager of web marketing firm World Wide Creative. Louis is also known as the ‘Case Study Guy’ with an encyclopaedic knowledge of research resources to support the strategic initiatives he is involved in. In between organising Heavy Chef Sessions in the Gauteng region, Louis happens to have a mean sidestep on the rugby field. With his silky skills, dashing good looks, Colgate smile and cunning wit, Louis is the high school quarterback of the World Wide Creative marketing team.
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Tagged with design, Elegance, Guy Kawasaki, strategy, world wide creative.
Great point – it is something that is easier said than done. The biggest trap is to stuff more detail than you need into most creative / business exercises – instead of looking at what you can leave out.
In the words of Albert Einstein – “Make everything as simple as possible, but not simpler.”
Zibuka – that’s one of my all-time favourite quotes.
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