Creating New Worlds: Comcast Town

The Heavy Chef Project

Practical Learning About Digital Marketing

Creating New Worlds: Comcast Town Posted in Digital Strategy, Social Media, Concocted by LouisJvR,
Published on 25 August 2009

At one of our previous Heavy Chef events in Cape Town, Justin Gomes (FoxP2 Ad Agency) in his talk on “Creativity And Its Power To Transform Business”, told the story of George Lucas and Star Wars, and the importance of creating new worlds…

So, when I stumbled across Comcast Town, I was reminded of Justin’s words of wisdom.

Comcast Town is an online contest where creative minds can design a digital apartment via Comcast Town’s amazing, interactive portal.

Creating a totally new, cartoonish world, the portal provides users with a Sims-like navigation – allowing you to explore Comcast Town, interact with elements (including listening to guitar-playing squirrels!) and, ultimately, create your own little apartment.

Competition mechanics aside, this is a truely grand design of a marketing campaign. A creative masterpiece. The case study of all digital marketing case studies.

Pay Comcast Town a visit at ComcastTown.com.

I’ve embedded a brief intro video on Comcast Town below (0:59) – check it out:

Read more posts by LouisJvR

Louis is the Johannesburg manager of web marketing firm World Wide Creative. Louis is also known as the ‘Case Study Guy’ with an encyclopaedic knowledge of research resources to support the strategic initiatives he is involved in. In between organising Heavy Chef Sessions in the Gauteng region, Louis happens to have a mean sidestep on the rugby field. With his silky skills, dashing good looks, Colgate smile and cunning wit, Louis is the high school quarterback of the World Wide Creative marketing team.