At one of our previous Heavy Chef events in Cape Town, Justin Gomes (FoxP2 Ad Agency) in his talk on “Creativity And Its Power To Transform Business”, told the story of George Lucas and Star Wars, and the importance of creating new worlds…
So, when I stumbled across Comcast Town, I was reminded of Justin’s words of wisdom.
Comcast Town is an online contest where creative minds can design a digital apartment via Comcast Town’s amazing, interactive portal.
Creating a totally new, cartoonish world, the portal provides users with a Sims-like navigation – allowing you to explore Comcast Town, interact with elements (including listening to guitar-playing squirrels!) and, ultimately, create your own little apartment.
Competition mechanics aside, this is a truely grand design of a marketing campaign. A creative masterpiece. The case study of all digital marketing case studies.
Pay Comcast Town a visit at ComcastTown.com.
I’ve embedded a brief intro video on Comcast Town below (0:59) – check it out: