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Detective Swart is catching up to the Zebra Kidnapper… Posted in Online Advertising, Concocted by Fred Roed, 3 comments
Published on 30 March 2009

I see that the kidnapper’s BlackBerry box has been found at Blues Restaurant after an anonymous caller gave Detective Swart some extra clues to solve. This all happened last week in Perdeberg’s Missing Zebra campaign. Awesome stuff – it’s getting tight, and the grand prize (that goes to the person who figures out who the kidnapper is) must be anyone’s right now.

For those who haven’t been following the campaign, The Missing Zebra is a site set up by Perdeberg to get the public involved in retrieving their zebra, Merlot, that was kidnapped in January. Each week, the kidnapper has been teasing the Perdeberg team with clues as to the whereabouts of Merlot, and each week, Perdeberg have been asking the internet community to help solve the kidnapper’s riddles.

Last week saw a twist in the saga however. Detective Swart of the Paarl police almost nabbed the kidnapper in a foiled ambush at Cellucity Mobile Warehouse in Cape Town. The kidnapper got away but left a BlackBerry phone behind. A riddle was then anonymously given to Swart that would lead him to the Blackberry box …laden with the kidnapper’s fingerprints!

(Shew, it’s all too much!)

The riddle to reveal where the Blackberry box was left, read as follows:
No sign of hooves, no whisper of a neigh,
Only footsteps from where the trendsetters rove
The kidnapper dropped a box in a place in the Bay,
Not red, not ochre, not purple, not mauve
On a balcony with views of the sea,
With some of the best food on the planet
The name of the person with whom the box will be
Starts with a vowel and rhymes with Janette

After some diligent detective work, Kirsti in Cape Town, figured out the answer was, of course, Blues Restaurant (why didn’t I think of it??), with the box in the safe hands of their marketing co-ordinator, Annette Muller.

kirsti

This is social media at its most breathless. Who needs ‘Prison Break’ when you’ve got Detective Swart??

Keep posted to Heavy Chef and The Missing Zebra and we’ll keep you up on the action. That’s if we’re not out trying to get our hands on that bastard kidnapper ourselves…

Read more posts by Fred Roed

Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

Related posts:

  1. The Missing Zebra: Swart on Campus
  2. Keep your blog momentum
  3. This week at World Wide Creative
  4. Perdeberg sponsors Heavy Chef Sessions
  5. Search Engine Optimisation made easy…

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  1. Caleb Green says

    i own both Blackberry and iPhone, i would say that iPhone has great ergonomics;,~

  2. Finlay Richardson says

    blackberry phone is really the best, much better than iphone in my opinion*~:

  3. Fred says

    Haha, this debate could go on forever. My wife has the Blackberry and I have the iPhone. All I can say on the matter is that the wife wants to swap : )