Build Your Brand With Quality Content
At the first Heavy Chef session for 2013, Rand Fishkin supplemented his talk on 6 Tips For Creating A Strategic SEO Campaign, with a presentation on the latest trends in search marketing.
Rand kicked off his presentation with some poignant statistics: there were 3.2 billion Google searches in 2012. Currently, there are 500 million Google+ enabled Google accounts but only 135 million active accounts – an interesting comparison. As Fishkin explains, "Search volume does not equal valuable visits. Content has to be great enough so that at least one out of every ten people reading it will want to share it. Content is only good when it is unique, targeted and remarkable."
Fishkin’s presentation shed light on the rapid progress being made by mobile as well as the rate at which internet adoption in developing countries is adding to the growing global community of online users. The next challenge? Turning data into action.