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Exclus1ves.co.za Community Building Campaign – A Case Study Posted in Community Management, Digital Strategy, Heavy Chef News, Social Media, Twitter, Videos, Concocted by Mike Perk, 11 comments

We’ve had a lot of Heavy Chefers asking us to share what World Wide Creative did for the Exclus1ves FlashMob Firesale campaign. So we’ve put together a video case study highlighting the objectives, the thought process, the execution and most importantly the results!


  1. markpret says

    Um, guys, the page says “This video has been removed by the user.” The one in the side bar seems to be loading though. This should be interesting, thanks.

  2. markpret says

    Looking forward to the future campaigns.

  3. Jason Bagley says

    The video has been fixed! Sorry about that.

  4. Amanda says

    Mike, this was a fab campaign. I wonder why I didn’t participate?

  5. Mike says

    Running the campaigning meant we couldn’t enter ourselves, which was a bummer :-)

  6. Christiaan says

    Wow pretty awesome campaign, as well as very effective. Impressive

  7. Evie says

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  8. Earnestine says

    Aw, this was an extremely nice post. Taking the time and actual effort to create a very good article… but what can I say… I hesitate a whole lot and never manage to get anything done.

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Continuing the Discussion

  1. Bookmarks Finalists Announced | Ideate linked to this post on November 2, 2011

    [...] World Wide Creative, appears in three categories, for its work with Grootbos, Virgin Mobile and Exclusive Books. The winners will be announced at the final ceremony next [...]