As some of you know Fred and I belong to an international networking group called BNI. If was my job this morning to teach people a little more about what World Wide Creative do so I thought it would be interesting to show how search engines decide who goes to the top of the listings. With a little interaction (and embarrassment) from the other members everyone left a little clearer as to how SEO works and why it is not always the best option for your web marketing campaign.

- Mike

Read more posts by Mike Perk

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk

Related posts:

1. A Green Cape Town – does anyone care?
2. Beware strangers bearing gifts
3. Google Clicks
4. “BBQ tips on cooking”