At UCT Graduate School of business’s Nomadic Marketing course , I explain why it is so important to focus on usability. Money is wasted because we don’t think enough about the visitors to our website.I run through a couple of real life examples and the impact a bad experience has on our perception of a brand. The video also looks at why we get distracted from creating a good usability experience by focusing too much on generating traffic via seo. I finish by highlighting the need to think like retailers in order to make a great user experience on your website.

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