Last week Sachin wrote a post on Location-based social networks and building a community online. In his post Sachin asked “should you, as a digital marketer, jump into creating campaigns for location-based social networks?”
According to Sachin, “the reality is that these social networks aren’t particularly popular in developed countries yet and they are pretty much unknown in developing countries (we’re looking at 3 million users which is still a very low number). Unfortunately, it still feels that we haven’t managed to effortlessly integrate locations into the way we use the internet.”
I asked my Twitter friends to see what they have to say about Foursquare:
Blogger Tayla Goldberg wrote a post on how she experiences Foursquare. For Tayla “it is one big tourism map really”.
“Could really see this taking off with tourists in a big way, why buy a huge out-of-date map, when you have it all at the click of a button?”
Okay, so it benefits tourists… What about the marketers?
“From a marketing perspective I think this is an amazing tool, you can monitor who is ‘Mayor’ of your establishment, and reward them for using your services the most, because really its all free promotion for your brand.”
Digital diva, Robyn Silverstone also wrote a post on the Foursquare special offers saying its “creating incentives to drive customers to your business”.
Foursquare users are keen and optimistic. Now, what about the other side of the coin? What are the brands saying about Foursquare?
I asked Williams Hunt General Motors dealer what they think about using Foursquare as a brand and this is what they had to say:
“Foursquare is a pretty cool way to create awareness of our company, location and important contacts. Great to promote loyalty & it’s mobile”
So, Yes or No?
I would have to agree with Sachin and say that there is potential for something big to happen with location-based marketing but we simply aren’t there yet. However, there’s nothing wrong with being the early bird and catching that worm!
Check out these interesting links on Foursquare:
- So we grew 3400% last year… | blog.foursquare.com
- Foursquare Is Growing Quickly — But Still Not Mainstream