world wide creative surfing

The World Wide Creative team went surfing on Saturday. We all went through to Cape Town’s famous Muizenberg beach, and aided by our fleet-footed surf coach Craig, we were ably shown how to pull some nifty moves off in the waves.

(Left) Rowan, Paul, Liz and Mike listening to Craig going through the basics, while praying that no footage will reach YouTube.

world wide creative surfing

(Above) Possibly more exercise than anyone has seen in a year.

world wide creative surfing

(Above) This move was called ‘Checking to see if your leg is there after you’ve been savaged by a Great White’

world wide creative surfing

(Above) World Wide Creative enters the water, as lifesavers are being called in from surrounding beaches.

world wide creative surfing

(Above) Rudolf Janse van Slater killing it while Mike Machado Perk watches on.

world wide creative surfing

(Above) Rudolf went on to win the first World Wide Creative surfing award, after rocking several waves on his first ever surfing attempt.

We were in the water for 2 hours, and then had a fantastic lunch at Brass Bell down the road in Kalk Bay.

P.S. I have it on good authority that there were several World WIde Creative team members at Replay Sports checking out boards on Monday. This is unconfirmed, but if some computer geek crashes your wave while you’re out at Outer Kom, you can send complaints to surfing@worldwidecreative.co.za

Read more posts by Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

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