Whilst browsing the web using Google last night, I realised that being a member of a web marketing company was affecting the way I use Google.

Searching the listings for SEO and the latest web marketing news I noticed that instinctively I was typing in the URLS into my address bar rather than clicking on the links. Thinking back to my earlier searches that day – It appears I have a new habit, but why? I suppose in the back of my mind, I know that for every click to a site (which may be somehow linked to my competition) will be gaining in its Google Power.

So when researching your competition using search engines, it is a good tip not to click on the link, but to actually type the URL manually, as every little helps.

- Nicola

Read more posts by Mike Perk

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk

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