In my opinion viral marketing is still the best way to generate good traffic to your site and build your brand online super quick. Viral Marketing is one of those things that loads of people try but few succeed with. You have to be unique, offer something that captures the imagination and relates to your audience.
I’ve just picked up a post on Matt Cutts blog linking through to Bill Slawski’s blog SEO by the Sea. He talks about a fantastic viral marketing idea Trent Reznor (from nine inch nails) came up with to take fans on a journey around the web starting off with a clue on the back of their tour T-shirts. Being new to South Africa I would be interested to know if anyone out there has seen any good use of viral marketing within the SA music industry. In my opinion its still the best way of drumming up interest in artists online. (drumming up – you get it? Okay, never mind).