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Great Viral Marketing Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Mike Perk, 4 comments
Published on 11 March 2007

Tourtshirt
In my opinion viral marketing is still the best way to generate good traffic to your site and build your brand online super quick. Viral Marketing is one of those things that loads of people try but few succeed with. You have to be unique, offer something that captures the imagination and relates to your audience.

I’ve just picked up a post on Matt Cutts blog linking through to Bill Slawski’s blog SEO by the Sea. He talks about a fantastic viral marketing idea Trent Reznor (from nine inch nails) came up with to take fans on a journey around the web starting off with a clue on the back of their tour T-shirts. Being new to South Africa I would be interested to know if anyone out there has seen any good use of viral marketing within the SA music industry. In my opinion its still the best way of drumming up interest in artists online. (drumming up – you get it? Okay, never mind).

- Perky

Read more posts by Mike Perk

Mike Perk

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk

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  1. Benjamin Hall says

    viral marketing is the best but you have to think of a great idea that goes viral”~”

  2. Megan Ally says

    viral marketing is of course the best way to market products on the internet*-,

  3. Towel Rails  says

    viral marketing is the best way to market products, well that is if you can think of a viral idea’.;

  4. Mike Perk says

    I disagree. I believe viral marketing is actually 1% inspiration and 99% perspiration to get some traction.