In this time of free worldwide communication over the internet, all businesses need to ensure their customer service is first class. Gone are the days when people accepted poor/mediocre service. Now if someone receives awful service it is posted on the internet and shared to the world.

Last week friends were unfortunate to fly Air France and experienced Air France’s incapability of running an airline first hand. At present a letter is on its way to the Air France Head Office because our matter could not be dealt with over the phone or via email. In the mean time we have started to blog about the experience, and found our friends are not alone. There is a blog called aviodairfrance.blogspot.com (where hopefully they will post our story), and if you type in “Air France blog” into Google the top spot is someones personal blog with 40 comments of other disgruntled passengers.

I have decided if no action is taken by Air France, it will be my personal mission to get these blog posts number 1 in Google for the keyword “Air France”.

So just remember to treat your customers well – because they have power!

Nicola

Read more posts by Mike Perk

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk

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