As banking websites go, they aren’t really built to excite.
In fact I often wonder if they’re built to transact. It doesn’t seem as much, considering their failure (in my opinion) to find even a swift of balance between creative design and the user-experience.
That being said, FNB has changed my perception.
This weekend, FNB’s new site went live. And frankly speaking, creatively and user-experience-wise, FNB’s site blows their competitors out of the water. six-luv. six-luv. six-luv.
Consider some of South Africa’s top bank’s websites:
Now, compare them to FNB’s (screen shot below):
“From the very beginning, we started out with a couple of lofty strategic ideals centered around the customer experience. It (the site) had to be:
- An experience
- A bit 2.0ey
- More visual more often
- About the conversation
Make it easy for customers. Full stop.”
FNB’s brand message is simple: “How can we help you?”. I’m starting to believe them.
Nice work FNB.