He wears your shirt (for a day)
Posted in Branding Online, Digital Strategy, Online Advertising,
Concocted by Fred Roed,
Published on 28 January 2009
Could this be the next Million Dollar Homepage idea – you know, when after the idea hit mainstream, everyone was scratching their head going ‘I wish I’d thought of that!!’
The idea is that Jason, some dude in the States, wears a different shirt each day of the year. He will then blog about, talk about it, link to your website and generally parade himself in the public eye in the name of your brand.
The first day is charged at $1, the last day sold $365. This works out to be a total earning of $66795 during the year, so it’s going to make him some fair cash – not as much as the Million Dollar Guy, but it’s entertaining nonetheless. Besides, he’ll probably clean up on the additional sponsorship.

jason
Check out the site here.
Read more posts by Fred Roed
Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed
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