Hear no evil; see no evil – mobile media for the senses

The Heavy Chef Project

Practical Learning About Digital Marketing

Hear no evil; see no evil – mobile media for the senses Posted in Mobile Marketing, Concocted by Lauren Potgieter,
Published on 3 February 2011

Mobile media is growing as we speak, and brands all over the country are jumping on the bandwagon and creating user friendly apps that will let their customers connect to a community and get closer to a brand with a click of a button (or a touch of your screen). Today, mobile media is not only about chatting to your friends on Mxit or surfing the web online, it has extended to far further horizons, making mobile media a primary source for social networking, information gathering and idea spreading.

Here are two examples of brands taking mobile media to another level – in the form of bringing some of the more traditional media options (that being radio and television) to the public via their mobile devices.

2Oceansvibe radio:

2Oceansvibe is the brainchild of Seth Rotherham, created from the highly popular 2Oceansvibe blog turned entertainment website. 2Oceansvibe Radio lets you listen to the show live, from your pc, your car and now even your mobile phone.

2Oceanvibe Radio has created a mobile listening app, where you can download a specific app for your particular phone, making it easy to tune into the radio station at anytime of the day. 2Oceansvibe offers you the opportunity to download an app for your iPhone, bBlackberry, Android or simply go to 2ov.fm on your phone.

DSTV mobile:

The end of last year saw the launch of DSTV mobile. Created by Multichoice, DSTV mobile is free until April, which after that you will have to pay a monthly fee to watch DSTV on your mobile. This opens up a whole new world for those who use their mobile phones as a primary communication device and is easily accessible with high reception coverage, Multichoice has said.

The bouquet mobile options offers various SuperSport channels , Africa Magic, Cartoon Network and Trace, to name a few. Being able to watch television on your mobile phone opens up an entire new world to those who already use their phone for other forms of entertainment, therefore adding yet another facet to the ever changing face of mobile opportunities.

These are just two of many brands that are embracing social media and therefore attracting a significant and influential community. We can see that in South Africa, there is a growing shift towards people using mobile phones for various services, therefore influencing a change in brands as they try to accommodate this shift.