Last night saw the first Heavy Chef Session of 2009. We had our biggest attendance yet, with around 80 people crowding into the venue on the third floor of the 24.com building in Green Point. (I know we only allow 50 people, but we’re working on a better system for inviting people). Apologies to the multitudes who were turned away, but we’re going to try and get the video of the proceedings sorted soon.

Thanks to our three speakers, Bev ‘Feisty’ Merriman, Cath Luckhoff and Kaz Henderson – you guys were great.

The Session started with Bev giving a brief overview of the new tools and how they work. Cath followed with a fascinating insight into the Rocking the Daisies PR campaign, which is a great example of the ‘new style’. Kaz ended off with some examples from Total Media’s stable – giving us some indication of how the bigger agencies (with bigger clients) are making the transition to true offline / online integration within PR strategy.

Thanks again to our sponsors: 24.com, Perderberg and Corona – the beer and wine went down a treat after a sweltering Cape Town afternoon.

speakers

kaz

audience

audience

rapt

crowd

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed