Whether you’re a web developer or an entrepreneur, or you’re interested in anything e-commerce related, these videos are required viewing. Filmed and edited by 24.com’s, Richard Gregory, they are taken from the July Heavy Chef Session entitled ‘How To Build An E-Commerce Company’.

Below: Andrew Smith, from Yuppiechef.co.za (2007 Food and Drink E-commerce Site of the Year), talking on the technical side of e-commerce:

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed