Following the success of the first “Web PR” Session in Feb, the Johannesburg proved to be a fascinating follow up. Glitches notwithstanding, we were enthralled by the presentation by Mel Attree on “Connecting with Online Communities” and the conversation on measurement initiated by Lisa Clark of Sentient.

Here’s Mel’s presentation:

Thanks to Corona and Perdeberg, our sponsors. The venue was provided by the Graduate Institure of Management and Technology.

A big thanks to Mel and Lisa for some scintilating learning, and thanks to the audience who came.

* some of the drinks got lost in transit, loads of people got lost, Hein Kaiser was sick and couldn’t make the third speaker slot - and I dropped a bottle of Corona on the tiles of the reception room, spraying broken glass everywhere. Good times.

Read more posts by Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

Related posts:

1. First Heavy Chef Session in Jozi: ‘Smoke, Mirrors and Social Media Part 1′
2. Heavy Chef Feb 2009: The New Tools of PR
3. Heavy Chef Session March: David Duarte’s presentation on ‘Social Media in South Africa’
4. Second Heavy Chef Session in Jozi: ‘Smoke, Mirrors and Social Media Part 2′
5. The first Heavy Chef Session workshop will be on March 7