Skip to content

You're at: Home / Blog / Heavy Chef News

Heavy Chef News


Heavy Chef November Session: Mike Sharman And Mike Stopforth On ‘Viral & Social’ Posted in Heavy Chef News, Concocted by Wendy Tayler, 2 comments
Published on 22 November 2012

Last night we had a full house in Johannesburg at Deloitte. Mike Sharman took to the floor to introduce a topic he is renowned for – viral. The owner of Retroviral, a digital communications agency, explained how clients commonly ask for campaigns to ‘go viral’. But the truth is there is no way to ensure this happens – viral is indefinite.IMG_2382

Mike gave us an energetic demo of Gangnam Style, before telling us about the two ’swear words’ in marketing, “viral” and the ‘F’ word – Flashmob. Although clients become fixated with the idea of their marketing going viral; viral is not a strategy.

The important part is getting the right content to the right influencers, and putting the brand before the band. This was summarized into the three R’s – Remarkable content, seeded to the Right people, with Results that can be measured. The key lesson is that the success of viral is not about numbers, it is about ROI.

As Mike ended off his light-hearted, yet insightful presentation with a rap about post-nasal drips, Mike Stopforth, founder of Cerebra, began his talk about social.

Stopforth begins by explaining that brands often build a social profile without always knowing the full reason why. It’s vital that the business objectives are key with everything done for clients.

Mike demonstrated the difference between a brand promise and brand delivery, and told us how this split can often spoil social media. We do not always consider the impact that social media tools have on businesses and marketing, as it wasn’t designed for brands – it was designed for individuals. Therefore brands need to earn the right to activate their engagements in an interpersonal space such as social media.IMG_2389

Social as a broad term, needs to happen from the inside out. Social media has now opened up a loop of communication between brands and consumers, making value that much more essential.

After a Q&A session with the audience, we walked away with the worthy reminder that marketing is a mindset – not a department.

Thank you to all who attended our evening of Mikes, microphones, Merlot, and mo’s!
We really appreciate our fantastic sponsors who make these events a thriving success; Deloitte, Nokia, Backsberg wine, and Channel Mobile.

Video to follow shortly. View the photo album from this event here.

Read more posts by Wendy Tayler

Wendy Tayler

Wendy is the Editor in Chief at Heavy Chef. After 3 years cooking up a storm at UNISA studying English and Communications, Wendy decided to mesh her passion for writing with her love of digital. She firmly believes the world is moving into the online sphere and can be found writing, tracking down great names for interviews, or singing her heart out at the World Wide Creative studio.

Follow Wendy on Twitter

Related posts:

  1. The Art Of Successful Campaigns: Mike Sharman Explains
  2. Heavy Chef Session November: “Smoke, Mirrors and Social Media (Part 2)”
  3. Heavy Chef Session: Christo Davel Of 22Seven – Irrational Behaviour, User Experience & Design
  4. Second Heavy Chef Session in Jozi: ‘Smoke, Mirrors and Social Media Part 2′
  5. Heavy Chef March Session: Alan Knott-Craig Jr, CEO Of Mxit

Tagged with , , , , , , , , , , , , , .


  1. hbrand says

    Wish I could have been there!!!

  2. pletcherjme says

    in {total|complete|overall|full|entire|whole} seventeen {weeks|days|months|several weeks|2 or 3 weeks|many days} and generally {in|within|inside|throughout|with|around} saturday

    {Socializing|Mingling|Meeting new people|Making friends|Interacting|Social} your dog {is one of the|is among the|is probably the|is amongst the|is just about the|has become the} most important {things you can do|steps you can take|actions you can take|actions|actions to take|steps} to influence {your dog’s|your canine’s|your animal’s|your pet’s} future {behavior|conduct|habits|actions|behaviour|tendencies}. As soon as you {bring|provide|deliver|carry|take|convey} your new {puppy|pup|dog|puppy dog|pet|new puppy} home, {you should start|you can start|you probably should start|you should begin|you need to start|you need to begin} letting {him|him or her|your pet|your ex|them|the pup} interact with {other|additional|some other|various other|different|alternative} puppies, {dogs|canines|puppies|pet dogs|pets|most dogs} and {humans|people|human beings|individuals|mankind|humankind}. Take your {dog|canine|puppy|pet|pet dog|doggy} to {parks|recreational areas|theme parks|areas|amusement parks|park systems} where there {will be|is going to be|will probably be|will likely be|are going to be|might be} other {pets|domestic pets|animals|dogs and cats|household pets|house animals} and people. {Ask|Request|Inquire|Question|Consult|Check with} your friends {if it is|if it’s|when it is|whether it is|whether it’s|should it be} okay {for your|for the|to your|on your|for ones|in your} dog {to visit|to go to|to see|to check out|to travel to|to arrive at} their {dog|canine|puppy|pet|pet dog|doggy} at their {home|house|residence|property|household|dwelling} or {yours|your own|the one you have|your own house|your own property|you}. Puppies {will learn|will become familiar with|will be taught|will discover|will find out|shall learn} how to get {along with other|as well as other|and also other|along with|together with other|and various} puppies {and|as well as|and also|along with|in addition to|plus} dogs {if they are|if they’re|when they are|should they be|when|if it is} allowed to {play with|have fun with|enjoy|use|spend playtime with|fool around with} them {when they are|when they’re|if they are|if they’re|when|should they be} young. {Introduce|Expose|Bring in|Present|Add|Create} your dog {to|in order to|to be able to|for you to|to help|so that you can} new {experiences|encounters|activities|suffers from|ordeals|goes through}. Give him {rides|trips|voyages|flights|tours|drives} in the car, {walk|stroll|wander|go walking|go|move} him {on a|on the|over a|with a|using a|for a} leash {around the|round the|across the|throughout the|about the|within the} park, {let him|allow him to|permit him to|allow} hear {the|the actual|the particular|your|this|a} vacuum cleaner {running|operating|working|jogging|managing|going}. Help {your puppy|your pup|your dog|a puppy|your pet dog|your pet} get used to {a regular|a normal|an everyday|a consistent|a typical|a frequent} routine {of|associated with|regarding|involving|connected with|with} baths, {brushing|cleaning|scrubbing|combing|discovering|flossing} , and {healthy|wholesome|healthful|balanced|nutritious|healthy and balanced} meals.

    {It’s|It is|It really is|It can be|It truly is|It is really} almost {amazing|incredible|remarkable|wonderful|awesome|astounding} what they {screwed up|messed up} here. {Everyone loves|Everybody loves|Most people enjoy|We all love|Everybody enjoys|People like} to {root|underlying|main|actual|origin|basic} for the underdog {and they would|and they’d|and they might} have seen {this|this particular|this kind of|this specific|that|the following} little {group|team|party|class|collection|set}, however {violent|chaotic|severe|crazy|aggressive|brutal}, as {taking on|dealing with|accepting|signing up for|taking up|agreeing to} a former {world|globe|planet|entire world|earth|community} superpower (China’s now {above|over|previously mentioned|earlier mentioned|higher than|previously} us {and|as well as|and also|along with|in addition to|plus} Russia) {and they would|and they’d|and they might} have {supported|backed|reinforced|recognized|protected|helped} them.{Instead|Rather|As an alternative|Alternatively|As a substitute|In its place}, over the past {few years|couple of years|several years|number of years|two years|three years}, they’ve {concentrated|focused|targeted|centered|centred|powerful} their {attacks|assaults|episodes|problems|strikes|violence} against {less|much less|significantly less|a smaller amount|a lesser amount of|fewer} capitalbased } {throwback Brandon jersey|Brandon jersey for women|nike Rajon jersey online store} { nations {in the|within the|inside the|from the|inside|while in the} United Nations.{Wow|Amazing|Incredible|Whoa|Seriously|Amaze} at this {political|politics|governmental} idiocy.

    Nba {jerseys|tops|cycling tops|cycling jerseys|nhl jerseys|nfl jerseys} on sale Scottie pippen {career|profession|job|occupation|vocation|employment} with 6135 {assists|aids|helps|facilitates|allows|will help} (averaging {5|Five|A few|Your five|5 various|Several}.2 {assists|aids|helps|facilitates|allows|will help}). In {retirement|pension|retirement living|old age|retirement life|retirement plan}, he scottie pippen {total number|final amount|amount|final number|count} of {assists to|aids to} rank {among the|one of the|on the list of|one of many|one of several|among the list of} league {history of|good reputation for|reputation|good|reputation of|status for} 23 {rd|road}, dominates {the|the actual|the particular|your|this|a} striker is now {a|the|any|a new|some sort of|your} 26. Scottie pippen {and|as well as|and also|along with|in addition to|plus} Jordan {it may be|it might be|it could be|it can be|it usually is|it is usually} said {is a perfect|is an ideal|is a great|is an excellent} match, {they were|these were|these folks were|we were holding|these people were|we were looking at} both in {the|the actual|the particular|your|this|a} fighting, {for example|for instance|as an example|by way of example|one example is|such as}, to see {who like|who choose|that like|they like|who enjoy} made {more|much more|a lot more|far more|additional|extra} turnovers, who can {produce|create|generate|develop|make|deliver} more {chance to|opportunity to|possiblity to|possibility to|possible opportunity to|an opportunity to} attack.

    nfl jerseys on sale
    Nike NFL jerseys online
    authentic nfl jerseys cheap

    with the top chairs going for





Sponsors
-->
digital marketing training New to digital marketing?

Categories

Log In

Join the Heavy Chef Facebook Page

Follow @HeavyChef on Twitter